The founder of the Vermont Teddy Bear Company offers insider tips on raising captital, marketing, making deals, hiring employees, and creating quality products

• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts

Act on your dreams of starting a business with this lighthearted, user-friendly guide that provides expert advice on business planning, financing, legal concerns, and marketing issues--all the information one needs to become his or her own boss. Line drawings.

Offers advice on starting a home-based business, with chapters on creating a business concept, buying a franchise, turnkey businesses, business plans, insurance, and taxes.

Includes advice on creating a presentation; using visual aids and body language effectively; and handling hecklers and hostile questions

The Clairol model and VH1 star offers herself as a role model for young women who are interested in her profession, discussing such pertinent topics as style, make-up, hair, wardrobe, portfolios, and exercise. Original.

- Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur

FORMICHELLI/CIG START RUN COFFEE BA

Presents strategies for achieving a successful Internet marketing campaign using Google.

Dr. Sunny Baker gives readers a step-by-step guide to choosing, using and interpreting statistical analyses for business. She approaches statistical evaluations as concepts, using no math and focusing on what businesspeople need to interpret.