Inhaltsangabe:Abstract: Comparison of the situation of long-distance bus and coach services in Germany and the UK: Geographic background, market regulation and administrative framework, industry structure, market position, demand characteristics. A functional analysis provides information on typical products and activities of the industry, and some case studies demonstrate the role of this mode in different spatial contexts. Einleitung: Vergleich der Situation des Fern- und Reisebusverkehrs in Deutschland und Großbritannien: Geographische Randbedingungen, Regulierung, Unternehmensstrukturen, Marktstellung, Nachfragemerkmale. In einer funktionalen Analyse werden typische Aufgaben und Produkte des Busgewerbes dargestellt und anhand einiger Fallstudien die Bedeutung des Reisebusverkehrs im räumlichen Zusammenhang dargestellt. Inhaltsverzeichnis:Table of Contents: 1.Introduction5 2.The Range of Coach Services6 2.1Definitions6 2.2Types of Service7 3.The Operating Environment9 3.1Geographical Features9 3.1.1Landscape10 3.1.2Climate10 3.1.3Population and Settlements11 3.1.4Culture and Integration11 3.2The Social Background13 3.2.1Economy and Income Distribution13 3.2.2Work and Leisure Time in Germany and the UK13 3.3The Transport Sector15 3.4The Geographical Pattern of Tourism16 4.The Framework for Coach Operations19 4.1The Regulatory System19 4.1.1Quality Licensing19 4.1.1.1Market Access for Coach Operators19 4.1.1.2Requirements for Tour Operators21 4.1.2EU and International Regulations affecting Coach Services21 4.1.3Quantity Licensing and Service Regulation in the Coach Sector22 4.1.3.1United Kingdom23 4.1.3.1.1Service Licensing23 4.1.3.1.2Finance and Taxation23 4.1.3.2Germany24 4.1.3.2.1Service Licensing24 4.1.3.2.1.1Background24 4.1.3.2.1.2Procedure25 4.1.3.2.1.3Service Types and their Importance for the Coach Business25 4.1.3.2.2Finance and Taxation26 4.1.3.3Implications of the German Licensing System27 4.1.3.3.1The Issue of Parallel Regular Services27 4.1.3.3.2The Position of Coach and Rail in the German Licensing System30 4.1.3.3.3Service Type Competition31 4.1.3.3.4Other Issues in the Licensing System32 4.2The Economics of Coach Operations33 5.Structure and Organisation of the Coach Industry35 5.1The Number of Coach Companies35 5.2Size Structure35 5.3Business Split36 5.4The Coach Fleet38 5.5Implications of the Industry Structure39 5.6Inter-Operator Cooperation40 5.7Organisation and Planning of [...]

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Research and Information module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings * Fully endorsed by CIM and independently reviewed * Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

The Economic Ascent of the Hotel Business is about the hotel business and the economic contexts in which it has evolved. Now in its second edition, it is fully updated and includes a new chapter which examines the options for the world economies, their implications for the hotel business and their impact on hotel chains in the decade to 2020.

¿Butterworth-Heinemann¿s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.¿ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ¿Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.¿ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann¿s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. ¿The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). ¿Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. ¿Past examination papers and examiners¿ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. ¿Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk