Using a detailed analysis of the struggle over representation during the AIDS crisis, 'The Circuit of Mass Communication' examines the entire process of interaction between the media and the social world.

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response

Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

This text jointly explores traditional mass media and the uncertainelectronic realm of cyberspace, including coverage of the 1996Telecommunications Reform Act, the role of the Internet, using onlineservices, globalization, and a discussion of sex and violence in the media.

In writing the second edition of Introduction to Mass Communication, we continue the main thrust found in the first edition. We have attempted to analyze the mass communication empires on their own terms, to recognize them for what they are--large, sometimes monolithic industries established to earn a profit as well as to serve the interests of their customers. The media are studied here within the broad contexts in which they operate. Technological, economic, political, philosophical, and sociological factors are considered throughout.

Suitable for beginners and professionals, this work covers the different aspects of mass communication.

Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.

Designed for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provides a cost-effective and accessible version of the original text, taking the phrase using the media to teach the media literally, with an extensive PIN-coded web site. While the printed book is the core content, the web site provides the energy and excitement of the media. There is up-to-date coverage of industries and issues, along with a thoughtful recounting of key events in media history to give students the insight they need to understand the complexity and impact of the media in the 21st century.