Supplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored revision courses, helping you to prepare with confidence for exam day. This kit looks at each of the subjects within the diploma level giving examples of different formats of questions. There is also a revision checklist for each module so you can check wihci subjects you need to cover.

The only exam practice kit to feature all four modules, the practice and revision book has a bank of additional questions to help students pass their exams first by focusing on key marketing theories and their acceptance.

Supplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored revision courses, helping you to prepare with confidence for exam day. This kit looks at each of the subjects within the diploma level giving examples of different formats of questions. There is also a revision checklist for each module so you can check wihci subjects you need to cover

An essential course package for CIM Professional Diploma students taking the Marketing Planning 08/09 paper. Bundled together for the first time there's your essential coursebook to guide you through the course and additional practice and revision help to maximize chances of exam success! The CIM Coursebook 08/09 Marketing Planning is packed full of the critical information you need to take you through your course and pass first time. Carefully structured to link directly to the CIM syllabus the coursebook contains a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The CIM Student's Practice and Revision Book is the one-stop exam practice kit. The book contains a bank of additional questions and checklists, and focuses on key marketing theories and their application to ensure complete understanding. Bundled together in a cost-saving package you're one step closer to exam success!

Designed specifically with revision in mind, this text provides concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner.

Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.