By focusing on the children’s book business of the long eighteenth-century, this book argues that the thinking, knowing children of the Enlightenment are models for the technologically-connected, socially-conscious children of the twenty-first. The increasingly obsolete images of Romantic innocent and ignorant children are bracketed between the two periods.

Forward by Dr. David Cowen, President/CEO of the Museum of American Finance

Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.

How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.

It is a place where ogres and wizards live in enchanted forests. It is also the home of editors, publishers, art directors, and marketers. It is the world of children's book publishing. For writers who hope to have their stories published, though, it has always been one of the most confusing places to navigate -- until now. Based on a career of two decades, award-winning writer Liza N. Burby has put together a complete guide to making the right children's book publisher say yes. "How to Publish Your Children's Book" starts off by helping you define your book's category, audience, and marketplace so that you know exactly where your book "fits in." Following this, you are guided in choosing the best publishing companies for your book, and writing a winning submission package. Then the Square One System tells you exactly how to submit your package so that you optimize success, while minimizing your time, cost, and effort. Also included is a special section on contracts that will turn legalese into plain English, allowing you to be a savvy player in the contract game. Most important, this book will help you avoid the common errors that so often prevent writers from reaching their goal. Throughout each chapter, you will find practical tips and advice from experienced editors and publishers, as well as insights from popular children's authors such as Jane Yolen and Johanna Hurwitz. Whether you're just thinking about writing a children's book or you are a published author, you're sure to find "How to Publish Your Children's Book" a solid reference you can turn to time and time again.

In the spirit of their last collaboration, Apartheid and Racism in South African Children's Literature, 1985-1995, Yulisa Amadu Maddy and Donnarae MacCann once again come together to expose the neo-imperialist overtones of contemporary children's fiction about Africa. Examining the portrayal of African social customs, religious philosophies, and political structures in fiction for young people, Maddy and MacCann reveal the Western biases that often infuse stories by well-known Western authors. In the book's introductory section, Maddy and MacCann offer historical information concerning Western notions of Africa as "primitive," and then present background information about the complexity of feminism in Africa and about the ongoing institutionalization of racism. The main body of the study contains critiques of the novels or short stories of eleven well-known writers, including Isabel Allende and Nancy Farmer--all demonstrating that children's literature continues to mis-represent conditions and social relations in Africa. The study concludes with a look at those short stories of Beverley Naidoo which bring insight and historical accuracy to South African conflicts and emerging solutions. Educators, literature professors, publishers, professors of Diaspora and African studies, and students of the mass media will find Maddy and MacCann’s critique of racism in the representation of Africa to be indispensible to students of multicultural literature.

This book studies children’s and young adult literature of genocide since 1945, considering issues of representation and using postcolonial theory to provide both literary analysis and implications for educating the young. Many of the authors visited accurately and authentically portray the genocide about which they write; others perpetuate stereotypes or otherwise distort, demean, or oversimplify. In this focus on young people’s literature of specific genocides, Gangi profiles and critiques works on the Cambodian genocide (1975-1979); the Iraqi Kurds (1988); the Maya of Guatemala (1981-1983); Bosnia, Kosovo, and Srebrenica (1990s); Rwanda (1994); and Darfur (2003-present). In addition to critical analysis, each chapter also provides historical background based on the work of prominent genocide scholars. To conduct research for the book, Gangi traveled to Bosnia, engaged in conversation with young people from Rwanda, and spoke with scholars who had traveled to or lived in Guatemala and Cambodia. This book analyses the ways contemporary children, typically ages ten and up, are engaged in the study of genocide, and addresses the ways in which child survivors who have witnessed genocide are helped by literature that mirrors their experiences.

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.