The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.

How the very best get to—and stay at—the top From the arenas of professional sports to the boardrooms of major businesses, a thin slice of peak performers dominates every field. What is their secret to success? Few people know what drives these world-leaders like sports agent Molly Fletcher. Not only has Fletcher herself risen to the top of a tough, male-dominated field—CNN dubbed her "the female Jerry Maguire"—but she has also represented hundreds of successful athletes, coaches, and broadcasters in baseball, golf, basketball, and football. Her experience reveals exactly what it takes to play like "the best." Breaks success into accessible strategies like smart negotiation, likability, and personal brand-building Features interviews with such notables as Home Depot cofounder and Atlanta Falcons owner Arthur Blank, future Hall of Fame pitcher John Smoltz, and football legend Roger Staubach Connects high performance to values by showing how the best give back No matter what you do or what game you play, Fletcher's authoritative and inspirational look at the top 1 percent will help you win.

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Gain access to practical tips and case studies that will help you evaluate how to buy a business and maximize your success as an entrepreneur. Before you start wading through the process of buying a business, it is imperative that you learn how to tell the good ones from the bad ones. John (Jack) Gibson, who has been helping buyers and sellers for more than thirty years, explains why some buyers and some businesses make a good fit. Learn how to value, negotiate and then buy a business and come out a winner. All you need to know to buy with confidence is clearly spelled out. “Before leaping into the arena, read Jack Gibson’s book. He has poured into it many years of relevant experience as both business owner and broker.” - Michael Haviland, MPA, Ed.D, Denver “I founded and sold two businesses over my career. I wish this book had been available to better prepare me to guide the buyers through the tough questions they needed to ask.” - Donald Mathews, Ph.D, Professor of Marketing

Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

Explains the steps for starting a new business.

A comprehensive companion to Entrepreneur's long-time bestseller Start Your Own Business, this essential guide leads you through the most critical startup step next to committing to your business vision—defining how to achieve it. Coached by a diverse group of experts and successful business owners, gain an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes ensure success. Plus, learn from real-world examples of plans that worked, helping to raise money, hone strategy, and build a solid business. Whether you’re just starting out or already running a business, to successfully build a company, you need a plan. One that lays out your product, your strategy, your market, your team, and your opportunity. It is the blueprint for your business. The experts at Entrepreneur show you how to create it. Includes sample business plans, resources and worksheets.

This book is full of the kind of information you need to run a small business successfully - whether you are just starting out, or you have an established business and you want to develop it and ensure its survival. Through a series of 'Killer Questions' the authors highlight all the important things you need to think about to make your business a success and ensure you are heading in the right direction. The book is divided into three sections: the first deals with the business owner themselves, the second addresses other people involved in the business, whether they are customers, suppliers, staff or consultants, and the third looks at the structure of and planning in the business. The informal approach and short chapters means that the book can either be read straight through or be dipped in and out of for easy reference. The authors have a combination of fifty years' business experience between them and are both currently involved in business training and coaching.

“Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.” –JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX “When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place.” –KORY BAILEY, Owner, Creative Counterpart Build the Successful Company You’ve Always Wanted to Own! Avoid the 8 disastrous operational mistakes that kill new businesses Walk step-by-step through the entire process of building a winning business Master 55 amazingly simple rules of business success For every entrepreneur and potential entrepreneur...no previous business experience necessary! Launch the winning business you’ve always wanted...or make more money in the business you’ve already started! More than 5,000,000 new businesses are started each year...but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives. Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth. Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There’s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting right now. What really makes a successful entrepreneur? What they do, how they act...and how to find your best path to business success Get the 3 “Ws” right from the start What will you sell, who will buy it–and why will they buy it? 55 simple, indispensable rules for success What you must know about customers, competitors, and your employees The art and science of managing people, operations, and growth Create processes, set priorities, maximize quality, measure people–and improve every day

In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media