The 1987 election, which returned Mrs Thatcher for a record-breaking third term, was notable for a new level of campaigning professionalism. This book, the thirteenth in a series that has covered every election since the Second World War, examines in detail the nature of the Conservative victory, with its roots in recent history and social changes, but depending to the end on argument and presentation. The authors explore the way in which the party system adapted itself to and blunted the renewed Alliance challenge; the way in which the Labour party picked itself up from the disaster of 1983 to put on a brilliant but ultimately unsuccessful campaign; and the way in which Mrs Thatcher steered herself and her party back onto a winning course after the Westland disaster. The book describes how the Labour party adopted a modern communications strategy to promote Mr Kinnock and it examines the secret battle for control of the Conservative campaign between different groups and advertising agencies. The authors have been given exceptional access to persons and papers.

This book reviews the history of British general elections since 1964, charting the changes in voters and parties at every step. In parallel, it shows how electoral analysts have responded to these developments. This fully revised and updated edition examines the general elections of 2015, 2017, and 2019 in the context of the momentous referendums on Scottish independence (2014) and EU membership (2016), showing the impact of these votes on an electorate which has become increasingly volatile. If the early post-war period was marked by strong partisan loyalties, based largely on social class, in 2019 Britain seemed to have entered an age of 'identity politics' in which factors such as age and educational qualifications gave a better indication of voter allegiance. By analysing all 16 elections since 1964 in their historical context, this book allows readers to understand both the scale and the nature of developments in British politics over these eventful years.

This volume is the 14th in a series of studies begun in 1945 which have chronicled every postwar election. The historical background, the party preparation and the events of the campaign are recorded, together with analyses of the polls, the press, broadcast coverage and the candidates.

First published in 1999, this is the sixth volume in a series of definitive reference books recording constituency election results. This volume gives the 1983, 1987 and 1992 general election results in each constituency as well as the outcome of any by-elections which took place up until the dissolution of parliament in 1997. The name, party label, votes and vote share for each candidate are shown. The change in party vote share between elections helps chart the ebb and flow of electoral opinion throughout this period. Each constituency result also lists the electorate and turnout for each election as well as showing the winner’s majority, both in terms of votes and percentage lead over the second placed candidate. Summary statistics for the three general elections record votes cast and seats won across the nations of the United Kingdom. A comprehensive index will allow the reader to identify which candidates fought which constituency in their efforts to be elected to the House of Commons.

This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

This book charts the development of political thought within the British Liberal Party and its successor, the Liberal Democrats. Beginning with Jo Grimond’s rise to the leadership in 1956, it follows the Liberal resurgence in the second half of the twentieth century through to the major setbacks of the 2015 general election and the 2016 referendum on UK membership of the European Union. Drawing on interviews with leading politicians and political thinkers, the book examines Liberal ideas against the background of key historical events and controversies, including the period of coalition government with the Conservatives.

In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used.

In the latter part of the nineteenth century Walter Bagehot wrote a classic account of the British constitution as it had developed during Queen Victoria's reign. He argued that the late Victorian constitution was not at all what people thought it was. Anthony King argues that the same is true at the beginning of this century. Most people are aware that a series of major constitutional changes has taken place, but few recognize that their cumulative effect has been to change entirely the nature of Britain's constitutional structure. The old constitution has gone. The author insists that the new constitution is a mess, but one that we should probably try to make the best of. The British Constitution is neither a reference book nor a textbook. Like Bagehot's classic, it is written with wit and mordant humour - by someone who is a journalist and political commentator as well as a distinguished academic. The author maintains that, although the new British constitution is a mess, there is no going back now. 'As always', he says, 'nostalgia is a good companion but a bad guide.' Highly charged issues that remain to be settled concern the relations between Scotland and England and the future of the House of Lords. A reformed House of Lords, the author fears, could wind up comprising 'a miscellaneous assemblage of party hacks, political careerists, clapped-out retired or defeated MPs, has-beens, never-were's and never-could-possibly-be's'. The book is a Bagehot for the twenty-first century - the product of a lifetime's reflection on British politics and essential reading for anyone interested in how the British system has changed and how it is likely to change in future