Jessica's had the nightmares for as long as she can remember. Nightmares of being judged for people who have died, of being branded by the angels. Her friends and family think she's a crazy because of it all. Yet she carries the mark of the condemned, seared into the back of her neck, and hides it and herself away from the world. But when two men she can't ignore enter her life everything changes, including the nightmares. The two of them couldn't be more different. She will do anything to be with one of them. Even tell him the truth about angels, why she never sleeps, and the scar on the back of her neck. But one of the two has set events into motion what will pull her toward her own judgment and turn her into the object of her greatest fear.

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

'The Branded pulls you straight into the story, snares you, and won't let you escape until you turn the last page' Patricia Gibney During an unprecedented heatwave, the body of a young girl is found in a submerged suitcase in Loch Acorrymore on Achill Island. DS Lucy Golden is tasked with identifying her and returning her to her family. With the help of her team, they discover that the girl was a runaway, who had spent some time in a homeless shelter. She has been murdered and an investigation is launched. Despite some promising leads, Lucy's enquiries seem to be going nowhere until another the body with connections to the homeless shelter is discovered in what initially appears to be a suicide. Lucy knows that there is no such thing as coincidence, but the race is on to find the link between the two victims before the trail goes cold. As Lucy is drawn deeper into the case, she realises that these murders may be a whole lot more sinister than first thought. Can Lucy keep a clear emotional head and get to the truth before more girls end up dead? Praise for The Branded 'Even better than her first [book]. . . a breathless crime novel, imbued with a sense of place' Westmeath Examiner 'Such a good, interesting read' Belfast Telegraph 'DC Lucy Golden returns in another nail-biting Irish thriller' Peterborough Telegraph

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

#1 New York Times bestselling author Nalini Singh allies two fierce changelings in this explosive Psy-Changeling novel. Though DarkRiver sentinel Mercy is feeling the pressure to mate, she resists savagely when Riley Kincaid, a lieutenant from the SnowDancer pack, seeks to possess her. The problem is not simply that he pushes her buttons; the problem is that he’s a wolf, she’s a cat, and they’re both used to being on top. But when a brilliant changeling researcher is kidnapped from DarkRiver territory in a seemingly senseless attack, Mercy and Riley must work together to track the young male—before his shadowy captors decide he’s no longer useful. Along the way, the two dominants may find that submitting to one another uncovers not just a deadly conspiracy, but a passion so raw, it’ll leave them both branded by fire…

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.

Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty NGOs, using 21st Century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices. NGO "market campaigns" are moving these companies toward the higher standard now demanded by their clients, their consumers, and society as a whole. The lever that moves these giants is the risk of destroying their carefully built "brands" if they fail to recognize their "moral liability" and clean up their practices. Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions: Why are retail giants paying premiums for ethically-produced products and not overcharging their customers? How have NGOs gained such power and credibility? What are the challenges of these new modes of corporate accountability for both NGOs and corporations? What are the unexpected opportunities for newly accountable corporations? Branded! is a "must-read" book for corporate executives, NGOs and concerned consumers. It is rich with vignettes of firms, NGOs, campaigns, failures, successes, memorable personalities and hard-fought battles.

Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.

Chavs are identifiable by their attitude (anti anything to do with authority, art, culture or the good of society) and clothes. They want money and lots of it, but don't want to have to work for it. Katie Price is a Chav icon. Reality shows and the Lottery are favourite Chav TV programmes. Here is the branded guide to Britain's new elite - the group taking over high streets up and down the country. Love them or hate them, there's no ignoring them!

Henry Murphy’s parents never told him he was from another realm. They couldn’t, because they have become as unaware as Henry. Everything was forgotten—memories siphoned away by the dark force that stalked them. For the last seventeen years, Henry has been living a lie. All those years of hiding have been compromised. Henry’s parents fled as refugees after stealing the location of the furnace—a source of power that would have allowed the Nekura uncontested rule over all life. But with their memories silenced, the Nekura have closed in on them unnoticed. The first warning was the screaming girl. After she broke into Henry’s high school classroom and screamed for him to run, she was hauled away and disappeared. The only friend Henry finds to help him is Charley, a strong-willed orphan girl with a fractured past. Henry is thrust into a reality he never knew existed and must fight against sinister creatures he cannot touch for reasons he doesn’t understand. What he doesn’t know can still hurt him, and it is hunting him down. Their only hope is the Light—a legendary force that bestows intangible power for those connected to it. Henry must uncover the shrouded memory of his family’s past and race to find the furnace before the Nekura tear his family apart and destroy both worlds in the process. Henry will learn the heartache of the forgotten, the joy of the reclaimed, strength beyond himself, and the unbreakable ties that bind family together.