The Before And After Evaluation Of Advertising Effectiveness
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Author |
: Clarence E. Eldridge |
Publisher |
: |
Total Pages |
: 14 |
Release |
: 1966 |
ISBN-10 |
: OCLC:1374063 |
ISBN-13 |
: |
Rating |
: 4/5 (63 Downloads) |
Synopsis The Before-and-after Evaluation of Advertising Effectiveness by : Clarence E. Eldridge
Author |
: William D. Wells |
Publisher |
: Psychology Press |
Total Pages |
: 419 |
Release |
: 2014-03-05 |
ISBN-10 |
: 9781317779513 |
ISBN-13 |
: 1317779517 |
Rating |
: 4/5 (13 Downloads) |
Synopsis Measuring Advertising Effectiveness by : William D. Wells
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author |
: Clarence E. Eldridge |
Publisher |
: |
Total Pages |
: |
Release |
: 1966 |
ISBN-10 |
: PSU:000005475964 |
ISBN-13 |
: |
Rating |
: 4/5 (64 Downloads) |
Synopsis The before-and-after evaluation of advertising effectiveness by : Clarence E. Eldridge
Author |
: Darrell Blaine Lucas |
Publisher |
: Facsimiles-Garl |
Total Pages |
: 432 |
Release |
: 1985 |
ISBN-10 |
: IND:39000008267630 |
ISBN-13 |
: |
Rating |
: 4/5 (30 Downloads) |
Synopsis Measuring Advertising Effectiveness by : Darrell Blaine Lucas
Author |
: Paul W. Davis |
Publisher |
: |
Total Pages |
: 44 |
Release |
: 1959 |
ISBN-10 |
: OCLC:63980494 |
ISBN-13 |
: |
Rating |
: 4/5 (94 Downloads) |
Synopsis Evaluation of Advertising Effectiveness by : Paul W. Davis
Author |
: John L. Palshaw |
Publisher |
: |
Total Pages |
: 110 |
Release |
: 1975 |
ISBN-10 |
: UGA:32108009715734 |
ISBN-13 |
: |
Rating |
: 4/5 (34 Downloads) |
Synopsis Practical Methods of Measuring Advertising Effectiveness by : John L. Palshaw
Author |
: Association of National Advertisers |
Publisher |
: |
Total Pages |
: 418 |
Release |
: 1959 |
ISBN-10 |
: OCLC:21207397 |
ISBN-13 |
: |
Rating |
: 4/5 (97 Downloads) |
Synopsis Evaluating Advertising Effectiveness by : Association of National Advertisers
Author |
: A. Mercer |
Publisher |
: |
Total Pages |
: 48 |
Release |
: 1973 |
ISBN-10 |
: OCLC:1139305313 |
ISBN-13 |
: |
Rating |
: 4/5 (13 Downloads) |
Synopsis The Evaluation of Advertising Effectiveness and Other Promotional Activities by : A. Mercer
Author |
: David Corkindale |
Publisher |
: |
Total Pages |
: 284 |
Release |
: 1975 |
ISBN-10 |
: STANFORD:36105037276644 |
ISBN-13 |
: |
Rating |
: 4/5 (44 Downloads) |
Synopsis Advertising Effectiveness Bibliography by : David Corkindale
Author |
: Larry Percy |
Publisher |
: |
Total Pages |
: 76 |
Release |
: 1992 |
ISBN-10 |
: 1862741646 |
ISBN-13 |
: 9781862741645 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Measuring Advertising Effectiveness by : Larry Percy