In the 1960s, The Beatles would address like no other musical act a radical shift in the cultural mindset of the late twentieth century. Through tools of "electric technology," this shift encompassed the decline of visual modes of perception and the emergence of a "way-of-knowing" based increasingly on sound. In this respect, the musical works of The Beatles would come to resonate with and ultimately reflect Marshall McLuhan's ideas on the transition into a culture of "all-at-once-ness" a simultaneous world in which immersion in vibrant global community increasingly trumps the fixed viewpoint of the individual. By engaging with recording technologies in a way that no popular act had before, The Beatles opened up for exploration the acoustical space precipitated by this shift. In The Beatles and McLuhan: Understanding the Electric Age, scholar and musician Thomas MacFarlane examines how the incorporation of electric technology in The Beatles' art would enhance their musical impact. MacFarlane surveys the relationship between McLuhan's ideas on the nature and effects of electric technology and The Beatles own engagement of that technology; offers analyses of key works from The Beatles' studio years, with particular attention paid to the presence of cultural metaphors embedded in the medium of multi-track recording; and collates these data to offer stunning conclusions about The Beatles' creative process in the recording studio and its cultural implications. This work also features the first published transcriptions ever of the complete filmed conversation between John Lennon and Marshall McLuhan on their respective ideas, as well as an interview between MacFarlane and McLuhan's son and executor, Michael McLuhan, on his father's and the Beatles' legacy. The Beatles and McLuhan will interest scholars and students of music and music history, recording technology, media studies, communications, and popular culture.

Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium. Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.

That the Beatles were an unprecedented phenomenon is a given. In Can’t Buy Me Love, Jonathan Gould explains why, placing the Fab Four in the broad and tumultuous panorama of their time and place, rooting their story in the social context that girded both their rise and their demise. Nearly twenty years in the making, Can’t Buy Me Love is a masterful work of group biography, cultural history, and musical criticism. Beginning with their adolescence in Liverpool, Gould describes the seminal influences––from Elvis Presley and Chuck Berry to The Goon Show and Alice’s Adventures in Wonderland––that shaped the Beatles both as individuals and as a group. In addition to chronicling their growth as singers, songwriters, and instrumentalists, he highlights the advances in recording technology that made their sound both possible and unique, as well as the developments in television and radio that lent an explosive force to their popular success. With a musician’s ear, Gould sensitively evokes the timeless appeal of the Lennon-McCartney collaboration and their emergence as one of the most creative and significant songwriting teams in history. Behind the scenes Gould explores the pivotal roles played by manager Brian Epstein and producer George Martin, credits the influence on the Beatles’ music of contemporaries like Bob Dylan, Brian Wilson, and Ravi Shankar, and traces the gradual escalation of the fractious internal rivalries that led to the group’s breakup after their final masterpiece, Abbey Road. Most significantly, by chronicling their revolutionary impact on popular culture during the 1960s, Can’t Buy Me Love illuminates the Beatles as a charismatic phenomenon of international proportions, whose anarchic energy and unexpected import was derived from the historic shifts in fortune that transformed the relationship between Britain and America in the decades after World War II. From the Beats in America and the Angry Young Men in England to the shadow of the Profumo Affair and JFK’s assassination, Gould captures the pulse of a time that made the Beatles possible—and even necessary. As seen through the prism of the Beatles and their music, an entire generation’s experience comes astonishingly to life. Beautifully written, consistently insightful, and utterly original, Can’ t Buy Me Love is a landmark work about the Beatles, Britain, and America.

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.

The worldwide bestseller that defines the band that defined an era.

For the Beatles, 1967 marks a signal crossroads that would both transform the group’s career and place them on a trajectory towards their eventual disbandment. It was a year in which they exploded prevailing rock music demographics through the global onslaught and international success of Sgt. Pepper’s Lonely Hearts Club Band beginning in June 1967. Yet it was also a period that saw them in a precarious state of flux throughout the summer and fall months, as the band attempted to recapture their artistic direction in the wake of Sgt. Pepper and the untimely death of manager Brian Epstein. The Beatles, Sgt. Pepper, and the Summer of Love draws readers into that pivotal year in the life of the band. For the Fab Four, 1967 would see the band members part ways with psychedelia and the avant-garde through the trials and tribulations of the Magical Mystery Tour, a project that resulted in a series of classic recordings, while at the same time revealing the bandmates’ aesthetic vulnerabilities and failings as would-be filmmakers and auteurs.

Us and Them chronicles the depth to which Canada and Canadians were part of The Beatles’ story—their formation, growth and break up. Entertaining and well researched, Us and Them places John, Paul, George and Ringo as a band and as solo artists in a uniquely Canadian setting; it blends rich stories, facts, analysis, and even dabbles in several plausible but little known accounts that create a new ripple in The Beatles’ history. After consuming Us and Them, readers will never again listen to albums Sgt. Pepper’s Lonely Hearts Club Band and the White Album, or singles “Come Together”, “Give Peace a Chance”, “All Things Must Pass”, “Imagine” and “Mull of Kintyre” without thinking about these masterworks in a Canadian context. Us and Them is a thorough account of the Fab Four's relationship with Canada, filling an important gap in their narrative and discography.

Even prior to the field’s invention, Susanne Langer implied that the arts are all subtopics of Communication Studies. This unique project has effectively allowed the author to combine his backgrounds in the interdisciplinary fields of popular music studies, cultural theory, communication studies, and the practice of music criticism. This book investigates the fascinating and important work of the British group Radiohead, named by Time Magazine among its Top 100 Most Influential People of 2008, and focuses particularly on their landmark recording OK Computer (1997), a document preserved as part of the Library of Congress National Recording Registry in 2015. Probing the band’s exploration of the crucial issues surrounding contemporary technological development, especially as it relates to the concern of human survival, Radiohead and the Global Movement for Change is essentially a work of criticism that in its analysis combines what is known as ‘musical hermeneutics’ with the media ecology perspective. In this way, the author delineates how Radiohead’s work operates as a clarion call that directs our attention to the troubling complex of cultural conditions that Neil Postman (1992) identifies as ‘Technopoly’ or ‘the surrender of culture to technology’—a phenomenon that must become more broadly recognized and comprehended in order for it to be successfully confronted. This book’s distinguishing features include: 1) its edifying analysis of a richly profound and celebrated musical text; 2) its extended focus upon what Martin Heidegger famously refers to as ‘the question concerning technology’; 3) its use of the media ecology scholarly tradition at whose core lies communication study; and 4) its innovative and unique deployment of the affect-script theory of American personality theorist Silvan Tomkins in the study of musical communication.

Marshall McLuhan (1911–1980) is best known as a media theorist—many consider him the founder of media studies—but he was also an important theorist of art. Though a near-household name for decades due to magazine interviews and TV specials, McLuhan remains an underappreciated yet fascinating figure in art history. His connections with the art of his own time were largely unexplored, until now. In Distant Early Warning, art historian Alex Kitnick delves into these rich connections and argues both that McLuhan was influenced by art and artists and, more surprisingly, that McLuhan’s work directly influenced the art and artists of his time. Kitnick builds the story of McLuhan’s entanglement with artists by carefully drawing out the connections among McLuhan, his theories, and the artists themselves. The story is packed with big names: Marcel Duchamp, Niki de Saint Phalle, Jasper Johns, Andy Warhol, Nam June Paik, and others. Kitnick masterfully weaves this history with McLuhan’s own words and his provocative ideas about what art is and what artists should do, revealing McLuhan’s influence on the avant-garde through the confluence of art and theory. The illuminating result sheds light on new aspects of McLuhan, showing him not just as a theorist, or an influencer, but as a richly multifaceted figure who, among his many other accolades, affected multiple generations of artists and their works. The book finishes with Kitnick overlaying McLuhan’s ethos onto the state of contemporary and post-internet art. This final channeling of McLuhan is a swift and beautiful analysis, with a personal touch, of art’s recent transgressions and what its future may hold.