The Book Marketing Handbook for Non-Marketers is the perfect guide for authors who want to create a book marketing plan that gets results. Packed with actionable advice and real-world examples, this book shows authors how to identify their target audience, craft an achievable book marketing strategy, and execute their plan with precision.

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including a running case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals Based on a long-term study of proven integrated marketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in a constantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. Part II helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectives and goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.

The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

One Million Readers is for nonfiction authors who want more confidence when marketing their books, and those who want more power and control over book sales and results. Learn why creating your book marketing strategy is the most important thing you can do for your author career and your business, and how to create your own.

An extraordinary "practical resource for beginners" looking to write their own memoir—​now new and revised (Kirkus Reviews)! The greatest story you could write is one you've experienced yourself. Knowing where to start is the hardest part, but it just got a little easier with this essential guidebook for anyone wanting to write a memoir. Did you know that the #1 thing that baby boomers want to do in retirement is write a book—about themselves? It's not that every person has lived such a unique or dramatic life, but we inherently understand that writing a memoir—whether it's a book, blog, or just a letter to a child—is the single greatest path to self-examination. Through the use of disarmingly frank, but wildly fun tactics that offer you simple and effective guidelines that work, you can stop treading water in writing exercises or hiding behind writer's block. Previously self-published under the title, Writing What You Know: Raelia, this book has found an enthusiastic audience that now writes with intent.

The inside story on how to get up the book sales ladder.

This Is Your Roadmap to Success! The Indie Author Guide takes you through every stage of the self-publishing process. With e-books, print on demand and the power of Web 2.0, you have the ability to publish your own high quality books and go indie—just as filmmakers and musicians have done. Get detailed instructions, complemented by screenshots, so you can get the most of cutting edge publishing options. April L. Hamilton, founder of Publetariat, an online news hub and community for indie authors, gives you insight to the latest technology and step-by-step advice for making the most of your self-publishing options. Inside you'll find everything you need to know to: • organize your files • create your brand • explore your self-publishing options • format your book for POD • edit and revise you work • design your own book cover • publish through a POD print service provider • publish in e-book formats • build an author platform • promote your work • transition from indie to mainstream publishing Plus, you'll get worksheets to help you plan and organize your book, your business, and your writing life, as well as an HTML primer so you can build your own website—even if you're not tech savvy. The Indie Author Guide gives you the skills and confidence you need to take full advantage of today's unique publishing opportunities and grow your readership yourself.

The Author's Guide to Marketing Books on Amazon is the ultimate guide to selling more books at the world's largest retailer. Discover how to make your book stand out on Amazon's website and grab a reader's attention. Rob Eagar will show you how to: Increase sales with marketing text readers find irresistible; Secure customer reviews that convince readers to purchase; Leverage little-known marketing secrets within Author Central; Achieve maximum visibility for your book with Amazon Ads; Grow your author email list using Amazon's huge audience. The Amazon sales engine is waiting for you to use. Rob will show you how to tap into its full power, no matter if you self-publish or traditionally-publish, write fiction or non-fiction."--

Memories define us. So what if you lost yours every time you went to sleep? Your name, your identity, your past, even the people you love—all forgotten overnight. And the one person you trust may be telling you only half the story. Welcome to Christine’s life.