Full of anecdotes, sales scripts, and proven tactics, this fully revised and updated book shows readers how to find the best listing prospects; win over "For Sale by Owner" sellers; earn the seller's trust; and more.

In the wake of the housing collapse of 2008, the real estate business has never been more challenging. But for over 35 years--through up and down markets---Patricia Cliff, a Senior Vice President at The Corcoran Group, has been one of the most successful agents in the United States. In The Art of Selling Real Estate, Cliff offers a career's worth of practical advice that any agent can use right away. She explains how to build life-long relationships with clients as their trusted real estate advisor, by becoming the indispensable element in every real estate transaction--through the delivery of a consistent, authentic, remarkable high level of personalized service. Cliff's topics include: the art of the new soft sell; the necessity of selling the client on appropriate pricing; how to preserve the commission structure; how to dress up and optimally market properties; how to make money while you sleep by increasing your net worth with wise real estate investments; how to take your business to the next level with the creation and management of a successful real estate team; and how to create an exit strategy that will keep you relevant, involved and receiving a continued income flow as a rainmaker for your team.

Land the deals you want and develop your instincts with million-dollar negotiation techniques After selling over $3 Billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, co-star of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America’s top agents. Buying or selling a house, whether for a client or yourself, is one of the most important (and most stressful) deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills. But by mastering the same techniques that sell multi-million-dollar homes in Bel Air and Beverly Hills, you can attract buyers and close deals on any property. Josh breaks down the art of real estate into three simple parts. First, he’ll help you get business in the door during the Opening. Then he takes you step-by-step through the Work: everything between the first handshake and the last. And finally, the Close, the last step that ensures all your hard work pays off as you seal the deal. Learn how to open with a prospect, work the deal, close, open, and repeat Build and market your reputation, creating more sales opportunities Develop the traits of a closer in you and your team Drive the deal forward and get the best price for your property by creating desire, scarcity, and demand Successful real estate sales are driven by the same principles, whether they happen in the Hollywood Hills or just down the street. Josh wants to put those principles, and the techniques for applying them, in your hands. Learn them and discover what you can achieve.

YOUR ROADMAP TO SELLING YOUR LUXURY HOME The Art of Selling a Luxury Home: The Ultimate Guide for High-End Property Owners is a comprehensive and sophisticated handbook that unveils the secrets to successfully navigate the intricate world of luxury real estate. This meticulously crafted guide goes beyond traditional real estate advice, offering high-end property owners a tailored approach to showcase their homes in the most exquisite light. From strategically positioning your property in the market to leveraging exclusive marketing channels, this book is a roadmap to mastering the art of selling luxury real estate. It provides insider insights on understanding the discerning tastes of affluent buyers, creating immersive and captivating property presentations, and establishing the kind of allure that distinguishes a luxury home in a competitive market.

Inside Million Dollar Real Estate Marketing Success Secrets you'll discover Steve Jobs Magical Marketing Style applied to Luxury Home Marketing...... By applying the Steve Jobs "promotional product launch" blueprint we implement the "selling dreams" not "products" marketing approach. This book was written for luxury home owners that are considering selling their home or perhaps are currently trying to sell their home without any success. Luxury homeowners trying to sell their home with most "traditional" agents share the same common complaints, the lack of strategic marketing their "traditional" agent uses to sell their home. I too would be frustrated with the marketing systems and knowledge the vast majority of agents have to offer when marketing their luxury listings. These same agents and their primitive strategies are leaving hundreds of thousands of dollars on the table per sale, and in some cases...perhaps millions. "I have seen this all to often so I decided to do something about it," says Harner . "This is why I took to studying the World's greatest "outside" the box entrepreneur Steve Jobs, and his philosophy, to develop a revolutionary approach to marketing and selling luxury homes.In past, I only shared my proven and repeatable luxury home marketing systems (the same systems I am sharing with you in this marketing book) with top real estate agents across the country. That's about to change with this book... which is good news for home owners. The proprietary systems I created to market luxury real estate is based on Steve Jobs 'Rules Of Promotional Marketing". The results we achieve are incredible. Steve Jobs mastered the art of selling benefits and dreams, not just products. Steve Jobs captured our imagination with the iPod and iPad because he really understood his customer. In that same way, we position luxury real estate and market luxury homes to affluent buyers using these same proven Rules Of Promotional Marketing, because we understand the luxury real estate consumer, what they want and how to give it to them in a way they see, hear, read and feel our value driven marketing approach.

Within the first four years of his career, Flagg became one of Los Angeles' hottest agents. These are his memoirs, and an inspirational how-to book for making it in the dog-eat-dog world of real estate.

Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

Buying a house is a decision that is based more on emotion than logic. It is a transaction with an enormous effect on a family that deals with amounts of money that are huge for most buyers and sellers. By developing your talent to negotiate well in these emotional, high pressure situations, you can greatly improve your clients' lives. This book will give you everything you need to know to negotiate for your clients, and for yourself, to a Win-win finale.

The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don’t consider yourself a salesperson, you’ve been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you’ve got—whether it’s a luxury home, a great idea at work, or your profile on Match.com—you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don’t have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life’s dealings, you’ll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way.