Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. In this groundbreaking new book, you will learn how a man turned himself from a membership sales beginner into a membership sales master, selling millions of dollars in memberships along the way.

This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. This original, 10,000 word, short format piece focuses on the principle of Selling What Matters.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.

This Book is an Incredibly Valuable Resource of Sales Techniques! With this revised and updated version of his popular book, Gordon adds a new and exciting perspective on the time honored subject of Sales. This extraordinary book takes you right inside the minds of the most successful salespeople in the world so you can hear the exact words, phrases, pivots and sequences they use to move the sale toward a close. This is a life-changing reference book that will stay on top of your desk throughout your sales career. You will come back to it over and over again. Its well-written pages are filled with proven tips and techniques that will guide you towards an amazingly successful career as a professional salesman. If you have the desire to become more confident in your sales ability, this book has all the detailed skills and techniques you need to get you there. Here's a sample of what to expect inside: - How to navigate the new world of selling - Sales as an ethical and respectable long term career - Six Magic Words in Sales that will change your life - Hundreds more phrases, pivots and techniques - Secrets you can use in the beginning of the sale that greatly improve your odds of a successful close - Specific rebuttals for every objection you will ever face - Closing sequences - broken down and easy to master - Powerful bonus sections added - and, much, much, more.

Membership by Invitation is about Frank C. Gore’s career in the private club and golf industry. It spans a period of fifty-six years. Gore wrote it to help educate people in the industry, or others considering the private club industry as a career and how to grow a club. Gore chronicles the history of private clubs and how they have developed over the years. He tries to help younger generations understand the value of a private club and also educate consumers on some of the myths and misconceptions about the private club industry. Gore has visited 4,057 private city, country, golf, yacht, and athletic clubs including daily fee golf courses and golf resorts. He visited these venues in forty-eight states and thirty-five countries. About the Author Frank C. Gore is President of Gore Golf, clients include Pinehurst Resort and Country Club, North Carolina, and Craigsanquhar Sporting Club in Fife, Scotland. He is Chief Analyst for Distinguished Clubs LLC, Vice President of Development for Escalante Golf. He was Chief Marketing Officer and EVP of Membership at ClubCorp 1978–2008; Chief Marketing Officer Eagle Golf 2010–2012; Executive Pastor The Grove Community Church 1992–1994 and 2013–2019; PGA of America member 1975–2008; Publisher of Private Clubs Magazine 1996–2006, and Chairman of Associate Clubs international 1997–2005.

As if channeling Zig Ziglar, Frank Bettger, and Jeffrey Gitomer, Ben Brown shows you exactly how to achieve a radical improvement in your sales process to dramatically close more sales, develop long term clients, and enjoy more referrals. Straight forward and clearly written, business expert Ben Brown provides a high impact sales strategy based on his years of successful sales training and experience. Whether you are a sales representative who wants to take your business to the next level or a manager looking for a complete step-by-step sales system for your staff, this is the game-changing book you have been looking for! * Discover the secrets for turning skeptics into buyers and buyers into referral machines. * Learn how to stop wasting time with those who will never purchase from you and quickly identify those who will. * Use a proven step-by-step sales strategy that will skyrocket your success and give you rock solid confidence in selling. * Improve your communication skills and ability to influence others, both in business as well as your personal life. Put your sales process on steroids with Master the Art of Closing the Sale and reap the benefits you and your business deserve. "Sales is an art, when done right it's a beautiful thing."-- Ben Brown