Politicians employ a wide range of strategies to achieve their goals - and language is one of them. What impact does their language have on us, on their opponents, on the public opinion? If language matters, then the interesting question naturally arises how politicians use language to their advantage? How do they use it to convince us of the truth of their views? These questions take us into the world of political framing, which has attracted a lot of attention in recent times and forms the subject of this book. Framing is obviously not a new phenomenon, nor is it the preserve of right-wing politicians, as is sometimes suggested. The author discusses both old and new examples of framing, as well as various left and right-wing frames. The examples presented in this book have been carefully selected, in the hope that they will not only help you understand the game of framing and reframing but also show you how much impact you can have by using the right words.

Don't Think of An Elephant is the antidote to decades of conservative strategising and the right's stranglehold on political dialogue. More specifically, it is the definitive handbook for understanding and communicating effectively about key social and political issues. George Lakoff explains in detail exactly how the right has managed to co-opt traditional values in order to popularise its political agenda. He also provides examples of how the centre-left can address the community's core values and re-frame political debate to establish a civil discourse that reinforces progressive positions. Don't Think of An Elephant provides a compelling linguistic analysis of political campaigning. But, more importantly, it demonstrates that real political values and ideas must provide the foundation for political progress by the centre-left.

Frames of Protest is the only book available that brings together empirical research and theoretical essays by sociologists, political scientists, and media specialists that focus on social movement frames and framing practices. The major themes of the framing perspective are treated: evidence for the determining influence of collective action frames, their role in protest cycles, framing practices by the state and media, their relationship to political structures, frames versus ideologies as mobilizing factors, and methods of framing research. The collection offers a state-of-the-art view of this important perspective.

Today's politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and evaluations of their target audience. This groundbreaking text brings together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing. Across the chapters, the authors discuss a broad range of contemporary issues, from taxes and health care to abortion, the death penalty, and the teaching of evolution. The chapters also illustrate the wide-ranging relevance of framing for many different contexts in American politics, including public opinion, the news media, election campaigns, parties, interest groups, Congress, the presidency, and the judiciary.

The frames of classical art are often seen as marginal to the images that they surround. Traditional art history has tended to view framing devices as supplementary 'ornaments'. Likewise, classical archaeologists have often treated them as tools for taxonomic analysis. This book not only argues for the integral role of framing within Graeco-Roman art, but also explores the relationship between the frames of classical antiquity and those of more modern art and aesthetics. Contributors combine close formal analysis with more theoretical approaches: chapters examine framing devices across multiple media (including vase and fresco painting, relief and free-standing sculpture, mosaics, manuscripts and inscriptions), structuring analysis around the themes of 'framing pictorial space', 'framing bodies', 'framing the sacred' and 'framing texts'. The result is a new cultural history of framing - one that probes the sophisticated and playful ways in which frames could support, delimit, shape and even interrogate the images contained within.

In addition to their obvious roles in American politics, race and gender also work in hidden ways to profoundly influence the way we think—and vote—about a vast array of issues that don’t seem related to either category. As Nicholas Winter reveals in Dangerous Frames, politicians and leaders often frame these seemingly unrelated issues in ways that prime audiences to respond not to the policy at hand but instead to the way its presentation resonates with their deeply held beliefs about race and gender. Winter shows, for example, how official rhetoric about welfare and Social Security has tapped into white Americans’ racial biases to shape their opinions on both issues for the past two decades. Similarly, the way politicians presented health care reform in the 1990s divided Americans along the lines of their attitudes toward gender. Combining cognitive and political psychology with innovative empirical research, Dangerous Frames ultimatelyilluminates the emotional underpinnings of American politics.

To succeed in foreign policy, U.S. presidents have to sell their versions or framings of political events to the news media and to the public. But since the end of the Cold War, journalists have increasingly resisted presidential views, even offering their own spin on events. What, then, determines whether the media will accept or reject the White House perspective? And what consequences does this new media environment have for policymaking and public opinion? To answer these questions, Robert M. Entman develops a powerful new model of how media framing works—a model that allows him to explain why the media cheered American victories over small-time dictators in Grenada and Panama but barely noticed the success of far more difficult missions in Haiti and Kosovo. Discussing the practical implications of his model, Entman also suggests ways to more effectively encourage the exchange of ideas between the government and the media and between the media and the public. His book will be an essential guide for political scientists, students of the media, and anyone interested in the increasingly influential role of the media in foreign policy.

The impact of politicians depends for a large part on how they frame their message - how they convince us by choosing the right words, metaphors and images. In this book, Hans de Bruijn explains what framing is and what impact framing has. He also present a series of framing-strategies that politicians use - with many powerful examples, from Ronald Reagan to Angela Merkel, from Bill Clinton to Margaret Thatcher. This book will be of great value, if you want to understand what these strategies are - and if you want to improve your skills to frame or to neutralise your opponent's frames.

A disturbingly cautionary tale, Is Anyone Responsible? anchors with powerful evidence suspicions about the way in which television has impoverished political discourse in the United States and at the same time molds American political consciousness. It is essential reading for media critics, psychologists, political analysts, and all the citizens who want to be sure that their political opinions are their own. "Not only does it provide convincing evidence for particular effects of media fragmentation, but it also explores some of the specific mechanisms by which television works its damage. . . . Here is powerful additional evidence for those of us who like to flay television for its contributions to the trivialization of public discourse and the erosion of democratic accountability."—William A. Gamson, Contemporary Sociology "Iyengar's book has substantial merit. . . . [His] experimental methods offer a precision of measurement that media effects research seldom attains. I believe, moreover, that Iyengar's notion of framing effects is one of the truly important theoretical concepts to appear in recent years."—Thomas E. Patterson, American Political Science Review

News Framing Effects is a guide to framing effects theory, one of the most prominent theories in media and communication science. Rooted in both psychology and sociology, framing effects theory describes the ability of news media to influence people’s attitudes and behaviors by subtle changes to how they report on an issue. The book gives expert commentary on this complex theoretical notion alongside practical instruction on how to apply it to research. The book’s structure mirrors the steps a scholar might take to design a framing study. The first chapter establishes a working definition of news framing effects theory. The following chapters focus on how to identify the independent variable (i.e., the "news frame") and the dependent variable (i.e., the "framing effect"). The book then considers the potential limits or enhancements of the proposed effects (i.e., the "moderators") and how framing effects might emerge (i.e., the "mediators"). Finally, it asks how strong these effects are likely to be. The final chapter considers news framing research in the light of a rapidly and fundamentally changing news and information market, in which technologies, platforms, and changing consumption patterns are forcing assumptions at the core of framing effects theory to be re-evaluated.