The Art and Science of Business Communication, 4e

The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations — how to recognize the techniques that help in communicating a message accurately, how to handle intercultural situa

The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations - how to recognize the techniques that help in communicating a message accurately, how to handle intercultural situations that require thoughtful communication, how to use appropriate words and an effective tone for writing effectively and so on. In a nutshell, the fourth edition builds on the strengths of the first three editions and provides a more comprehensive coverage with rich illustrations, practical guidelines and a more reader-friendly design.

The book aims at preparing students for effective communication at the workplace by focusing on how to communicate in business situations - how to recognize the techniques that help in communicating a message accurately, how to handle intercultural situations that require thoughtful communication, how to use appropriate words and an effective tone for writing effectively and so on. In a nutshell, the fourth edition builds on the strengths of the first three editions and provides a more comprehensive coverage with rich illustrations, practical guidelines and a more reader-friendly design.

This clear, concise, user-friendly book strives to deliver vital communication skills that future professionals need to be successful in both their careers and personal lives. It offers readers the opportunity to involve themselves in the subject matter in a creative, self-directed fashion, thus enhancing the learning process. The book provides readers with complete guidelines for writing letters, memos and reports, preparing and delivering presentations and using technology to communicate. For individuals in need of a review or introduction of business communication skills.

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

During the last two decades, this book on Business Communication has earned a special place for itself among the students and teachers of commerce and management, and management practitioners. Following a lucid approach, this book has emerged to be a comprehensive textbook, providing a sharp focus on all relevant concepts, cardinal principles, and practices relating to business communication. Serving both as a learner's text and a practitioner's guide, this Fourth Edition helps the readers communicate with elan and a strong conviction and prepares them to face the emerging workplace challenges. Since its first edition in 2005, this book has become a trusted source, widely prescribed by universities and institutes across India. This revised, enlarged, and thoroughly updated Fourth Edition endeavours to make the subject of business communication contemporary, accessible, and engaging, ensuring that readers get well-equipped to communicate effectively in a global context.

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Communication in Business Practices Business Communication: Polishing Your Professional Presence helps readers achieve the highest level of professionalism when conducting business. With a clear communication model that helps readers professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The Third Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares readers for social and communicative challenges they will face as businesspeople.