American business people have built the most creative and productive economy in world history. Here is the story of the men and women who made America - from Pilgrim traders to pioneers of the Industrial Revolution and the great innovators of the early twentieth century.

What does it mean to be an American? What are American ideas and values? American Enterprise, the companion book to a major exhibition at the Smithsonian’s National Museum of American History, aims to answer these questions about the American experience through an exploration of its economic and commercial history. It argues that by looking at the intersection of capitalism and democracy, we can see where we as a nation have come from and where we might be going in the future. Richly illustrated with images of objects from the museum’s collections, American Enterprise includes a 1794 dollar coin, Alexander Graham Bell’s 1876 telephone, a brass cash register from Marshall Fields, Sam Walton’s cap, and many other goods and services that have shaped American culture. Historical and contemporary advertisements are also featured, emphasizing the evolution of the relationship between producers and consumers over time. Interspersed in the historical narrative are essays from today’s industry leaders—including Sheila Bair, Adam Davidson, Bill Ford, Sally Greenberg, Fisk Johnson, Hank Paulson, Richard Trumka, and Pat Woertz—that pose provocative questions about the state of contemporary American business and society. American Enterprise is a multi-faceted survey of the nation’s business heritage and corresponding social effects that is fundamental to an understanding of the lives of the American people, the history of the United States, and the nation’s role in global affairs.

A chronological/topical survey of business history in America. Designed as a core text.

Tells the story of how America’s biggest companies began, operated, and prospered post-World War I This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showing—from the inside—how businesses operated after 1920, while offering a good deal of Modern American social and cultural history. The case studies and contextual chapters provide an in-depth understanding of the evolution of American management over nearly 100 years. American Business Since 1920: How It Worked presents historical struggles with decision making and the trend towards relative decentralization through stories of extraordinarily capable entrepreneurs and the organizations they led. It covers: Henry Ford and his competitor Alfred Sloan at General Motors during the 1920s; Neil McElroy at Procter & Gamble in the 1930s; Ferdinand Eberstadt at the government’s Controlled Materials Plan during World War II; David Sarnoff at RCA in the 1950s and 1960s; and Ray Kroc and his McDonald’s franchises in the late twentieth century and early twenty-first; and more. It also delves into such modern success stories as Amazon.com, eBay, and Google. Provides deep analysis of some of the most successful companies of the 20th century Contains topical chapters covering titans of the 2000s Part of Wiley-Blackwell’s highly praised American History Series American Business Since 1920: How It Worked is designed for use in both basic and advanced courses in American history, at the undergraduate and graduate levels.

This introduction looks at the rise of the American economy from its colonial and frontier beginnings. What made the United States an attractive testing ground for entrepreneurs? How did the United States come to have the largest business enterprises in the world by the early twentieth century? Why did business organizations gain a central place in American society?

As the global economic crisis that developed in the year 2008 makes clear, it is essential for educated individuals to understand the history that underlies contemporary economic developments. This encyclopedia will offer students and scholars access to information about the concepts, institutions/organizations, events, and individuals that have shaped the history of economics, business, and labor from the origins of what later became the United States in an earlier age of globalization and the expansion of capitalism to the present. It will include entries that explore the changing character of capitalism from the seventeenth century to the present; that cover the evolution of business practices and organizations over the same time period; that describe changes in the labor force as legally free workers replaced a labor force dominated by slaves and indentures; that treat the means by which workers sought to better their lives; and that deal with government policies and practices that affected economic activities, business developments, and the lives of working people. Readers will be able to find readily at hand information about key economic concepts and theories, major economists, diverse sectors of the economy, the history of economic and financial crises, major business organizations and their founders, labor organizations and their leaders, and specific government policies and judicial rulings that have shaped US economic and labor history. Readers will also be guided to the best and most recent scholarly works related to the subject covered by the entry. Because of the broad chronological span covered by the encyclopedia and the breadth of its subjects, it should prove useful to history students, economics majors, school of business entrants as well as to those studying public policy and administration.

Lewis Issues a Forceful Warning to Industry, 1936 5. GM Managers Work Behind Closed Doors on a Collective Bargaining Policy, 1936 6. Magazine of Wall Street Assesses Corporate Performance for Investors, 1929-1938 7. St. Louis Banker Heads the Defense Plant Corporation, 1940-1944 8. Life Celebrates Henry J. Kaiser and the U.S. Wartime Shipbuilding Program, 1942 9. Mill and Factory Explains How the Aircraft Industry Recruits Women, 1942 ESSAYS Michael A. Bernstein, Why the Great Depression Was Great Howell John Harris, GM, Chrysler, and Unionization Joel Davidson, World War II and the Birth of the Military-Industrial Complex 12. Postwar Challenges and Opportunities: The Culture of Affluence and the Cold War, 1945-1980 DOCUMENTS 1. National Association of Manufacturers Outlines a Plan for Postwar Prosperity, 1944 2. Real Estate Developers Lure Business to the Suburbs, 1948 3.A Concerned Consumer Asks a Big Businessman about the Price of a Nylon Shirt, 1950 4.U.S. News and World Report Explains What the Baby Boom Means to the Economy, 1957 5. Fortune Credits Federal Policies for the Explosion of Motels, 1959 6. Senator Hubert H. Humphrey Compares R & D Expenditures at Home and Abroad, 1962 7. Vietnam War Raises Business Hackles, 1971 ESSAYS Lizabeth Cohen, From Town Center to Shopping Center: The Reconfiguration of Marketplaces in Postwar America Bruce J. Schulman, Fortress Dixie: Defense Spending and the Rise of the Sunbelt 13. Business and the Public Interest: Corporate Responsibility for Environment, Health, and Safety, 1945-2005 DOCUMENTS 1.A Prominent Zoologist Speaks about the Threat of the Modern Economy, 1949 2. Weyerhauser Explains the Forest Industry's Practices, 1949 3. Ralph Nader Blames Detroit Carmakers for Automotive Accidents, 1965 4. Alcoa CEO Explains the Public Responsibility of Private Enterprise, 1967 5. Economist Milton Friedman Urges Business to Focus on Profits, 1970 6. Sun Oil Executives Outlines the Nation's Energy Dilemmas, 1973 7.A Lawmaker Explains the Necessity for Superfund, 1981 8. CIGNA Doctor Critiques Tobacco Advertising, 1987 9. Hawaiians Debate Airport Expansion on Maui, 1996 ESSAYS David B. Sicilia, The Corporation Under Siege Mansel G. Blackford, The Controversy over the Kahului Airport 14. The Great Transition from Manufacturing to Services, 1945-2005 DOCUMENTS 1. Economist Victor R. Fuchs Highlights the Growth of Services, 1965 2. Investment Bankers Association Predicts a Computer Boom, 1963 3. Bill Veeck Assesses Baseball's Marketing, 1963 4. Ray Kroc Explains How He Built the McDonald's Empire, 1968 5. Journalists Probe Transportation Workers' Lives in the Wake of Deregulation, 1992 6. Sam Walton, Ten Rules That Worked for Me, 1992 7.A Congressman Explores Wal-Mart's Labor Practices in the United States and Asia, 2004 ESSAYS Thomas S. Dicke, We Deliver: Domino's Pizza and the Franchising Method Richard H.K. Vietor, American Airlines Competes after Deregulation Simon Head, Inside Wal-Mart 15. American Business in the World, 1945-2005 DOCUMENTS 1, Fortune Urges Business to Export Capitalism and Democracy, 1947 2. High Labor Costs and Foreign Competition Confound Steelmakers, 1968 3. National Industrial Conference Board Assesses the General Agreement on Tariffs and Trade (GATT), 1969 4. Pharmaceutical Giant Bristol-Myers Encounters Cultural Differences in Japan and the USSR in the 1970s 5, Time Documents the Agricultural Surplus, 1986 6. Journalist Thomas L. Friedman Describes McDonald's Global Expansion, 1996 7. Washington Think Tank Calculates NAFTA's Impact on Jobs, 2001 (table and maps) 8. USDA Reports NAFTA's Benefits to Agricultural Exports, 2001 ESSAYS Geoffrey Jones, Multinationals and Globalization Martin N. Baily and Diana Farrell, Exploding the Myths about Offshoring.

Emphasizing how profoundly the American research university has been shaped by business and the humanities alike, Ivy and Industry is a vital contribution to debates about the corporatization of higher education in the United States. Christopher Newfield traces major trends in the intellectual and institutional history of the research university from 1880 to 1980. He pays particular attention to the connections between the changing forms and demands of American business and the cultivation of a university-trained middle class. He contends that by imbuing its staff and students with seemingly opposed ideas—of self-development on the one hand and of an economic system existing prior to and inviolate of their own activity on the other—the university has created a deeply conflicted middle class. Newfield views management as neither inherently good nor bad, but rather as a challenge to and tool for negotiating modern life. In Ivy and Industry he integrates business and managerial philosophies from Taylorism through Tom Peters’s “culture of excellence” with the speeches and writings of leading university administrators and federal and state education and science policies. He discusses the financial dependence on industry and government that was established in the university’s early years and the equal influence of liberal arts traditions on faculty and administrators. He describes the arrival of a managerial ethos on campus well before World War II, showing how managerial strategies shaped even fields seemingly isolated from commerce, like literary studies. Demonstrating that business and the humanities have each had a far stronger impact on higher education in the United States than is commonly thought, Ivy and Industry is the dramatic story of how universities have approached their dual mission of expanding the mind of the individual while stimulating economic growth.