The Aisles Have Eyes

The Aisles Have Eyes
Author :
Publisher : Yale University Press
Total Pages : 265
Release :
ISBN-10 : 9780300225075
ISBN-13 : 0300225075
Rating : 4/5 (75 Downloads)

Synopsis The Aisles Have Eyes by : Joseph Turow

The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping. “Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal “Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.”—Publishers Weekly “Revealing . . . Valuable reading for shoppers and retailers alike.”—Kirkus Reviews

The Voice Catchers

The Voice Catchers
Author :
Publisher : Yale University Press
Total Pages : 345
Release :
ISBN-10 : 9780300258738
ISBN-13 : 0300258739
Rating : 4/5 (38 Downloads)

Synopsis The Voice Catchers by : Joseph Turow

Your voice as biometric data, and how marketers are using it to manipulate you Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples’ exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals’ voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that. The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voice prints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller’s voice reveals about that person’s emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person’s weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual’s voice. Ultimately not only marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or of society as a whole. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.

Trust Your Eyes

Trust Your Eyes
Author :
Publisher : Doubleday Canada
Total Pages : 452
Release :
ISBN-10 : 9780385669580
ISBN-13 : 0385669585
Rating : 4/5 (80 Downloads)

Synopsis Trust Your Eyes by : Linwood Barclay

Thomas Kilbride is a map-obsessed schizophrenic so affected that he rarely leaves the self-imposed bastion of his bedroom. But with a computer program called Whirl360.com, he travels the world while never so much as stepping out the door. He pores over and memorizes the streets of the world. He examines every address, as well as the people who are frozen in time on his computer screen. Then he sees something that anyone else might have stumbled upon--but has not--in a street view of downtown New York City: an image in a window. An image that looks like a woman being murdered. Thomas's brother, Ray, takes care of him, cooking for him, dealing with the outside world on his behalf, and listening to his intricate and increasingly paranoid theories. When Thomas tells Ray what he has seen, Ray humors him with a half-hearted investigation. But Ray soon realizes he and his brother have stumbled onto a deadly conspiracy. And now they are in the crosshairs.

Dorothea's Eyes

Dorothea's Eyes
Author :
Publisher : Astra Publishing House
Total Pages : 34
Release :
ISBN-10 : 9781635924480
ISBN-13 : 1635924480
Rating : 4/5 (80 Downloads)

Synopsis Dorothea's Eyes by : Barb Rosenstock

USBBY Outstanding Books for Young People with Disabilities Colonial Dames of America Book Award ALA/Amelia Bloomer Book List NCSS Notable Trade Book Bank Street College of Education Best Book of the Year “An excellent beginner’s resource for biography, U.S. history, and women’s studies.” —Kirkus Reviews Here is the powerful and inspiring biography of Dorothea Lange, one of the founders of documentary photography. After a childhood bout of polio left her with a limp, all Dorothea Lange wanted to do was disappear. But her desire not to be seen helped her learn how to blend into the background and observe. With a passion for the artistic life, and in spite of her family's disapproval, Lange pursued her dream to become a photographer and focused her lens on the previously unseen victims of the Great Depression. This poetic biography tells the emotional story of Lange's life and includes a gallery of her photographs, an author's note, a timeline, and a bibliography.

Breaking Up America

Breaking Up America
Author :
Publisher : University of Chicago Press
Total Pages : 260
Release :
ISBN-10 : 9780226817514
ISBN-13 : 0226817512
Rating : 4/5 (14 Downloads)

Synopsis Breaking Up America by : Joseph Turow

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly

Through Cougar's Eyes

Through Cougar's Eyes
Author :
Publisher : Macmillan
Total Pages : 228
Release :
ISBN-10 : 0312269188
ISBN-13 : 9780312269180
Rating : 4/5 (88 Downloads)

Synopsis Through Cougar's Eyes by : David Raber

Cougar the mountain lion, rescued as an eight-week old cub by the author, has garnered media attention as the official poster model for IAMS pet food. Raber relates how he and Cougar act as a team, and in helping each other, they share their weaknesses and become strong. 8-page color photo insert.

Right Where You Are Now

Right Where You Are Now
Author :
Publisher : Craigmore Creations
Total Pages : 30
Release :
ISBN-10 : 9780984442225
ISBN-13 : 0984442227
Rating : 4/5 (25 Downloads)

Synopsis Right Where You Are Now by : Lisa Montierth

Two children take an imaginative journey around the world and into the past, transporting readers millions of years back through geologic time, from worlds of flowing rivers of lava to the tribes of early Americans.

The Generous Husband

The Generous Husband
Author :
Publisher : Karis Publishing
Total Pages : 220
Release :
ISBN-10 : 0971804052
ISBN-13 : 9780971804050
Rating : 4/5 (52 Downloads)

Synopsis The Generous Husband by : Paul Byerly

Would your marriage improve if you could give your wife what she most wants? Generosity can work wonders, but only if you give what is most wanted. This book, which will help you target your giving, contains over 400 tips designed to meet her needs in the areas of touch, romance, gifts, service, a shared walk, communication, prayer, affirmation, time, and sex. Includes special tips for holidays and parents. Additional sections: Massage - Sexual and Non-Sexual Cooking for the Citchen Clueless The Flood - AKA Menstruation Buying Lingerie - Without Dying of Embarrassment Paul H. Byerly began e-mailing generous tips in 2001. His daily Generous Husband messages are now received by over two thousand men around the world.

Starring Miss Darlene

Starring Miss Darlene
Author :
Publisher : Macmillan
Total Pages : 44
Release :
ISBN-10 : 1596432306
ISBN-13 : 9781596432307
Rating : 4/5 (06 Downloads)

Synopsis Starring Miss Darlene by :

Much to her surprise, a young girl's on-stage mishaps are reviewed favorably by the theater critic.

Wish Girl

Wish Girl
Author :
Publisher : Penguin
Total Pages : 257
Release :
ISBN-10 : 9781101612972
ISBN-13 : 1101612975
Rating : 4/5 (72 Downloads)

Synopsis Wish Girl by : Nikki Loftin

A dying girl gives a boy the strength to live in this lyrical novel that will break your heart and lift your spirit Peter Stone’s parents and siblings are extroverts, musicians, and yellers—and the louder they get, the less Peter talks, or even moves, until he practically fits his last name. When his family moves to the Texas Hill Country, though, Peter finds a tranquil, natural valley where he can, at last, hear himself think. There, he meets a girl his age: Annie Blythe. Annie tells Peter she’s a “wish girl.” But Annie isn’t just any wish girl; she’s a “Make-A-Wish Girl.” And in two weeks she will begin a dangerous treatment to try and stop her cancer from spreading. Left alone, the disease will kill her. But the treatment may cause serious, lasting damage to her brain. Annie and Peter hatch a plan to escape into the valley, which they begin to think is magical. But the pair soon discovers that the valley—and life—may have other plans for them. And sometimes wishes come true in ways they would never expect.