A humorous, illustrated, rhyming primer to help us all understand and get along with the undead when the zombie apocalypse comes.

There are three major myths of human nature: humans are divided into biological races; humans are naturally aggressive; and men and women are truly different in behavior, desires, and wiring. In an engaging and wide-ranging narrative, Agustín Fuentes counters these pervasive and pernicious myths about human behavior. Tackling misconceptions about what race, aggression, and sex really mean for humans, Fuentes incorporates an accessible understanding of culture, genetics, and evolution, requiring us to dispose of notions of “nature or nurture.” Presenting scientific evidence from diverse fields—including anthropology, biology, and psychology—Fuentes devises a myth-busting toolkit to dismantle persistent fallacies about the validity of biological races, the innateness of aggression and violence, and the nature of monogamy and differences between the sexes. A final chapter plus an appendix provide a set of take-home points on how readers can myth-bust on their own. Accessible, compelling, and original, this book is a rich and nuanced account of how nature, culture, experience, and choice interact to influence human behavior.

Students today are writing more than ever. Everyone's an Author bridges the gap between the writing students already do--online, at home, in their communities--and the writing they'll do in college and beyond. It builds student confidence by showing that they already know how to think rhetorically and offers advice for applying those skills as students, professionals, and citizens. Because students are also reading more than ever, the third edition includes new advice for reading critically, engaging respectfully with others, and distinguishing facts from misinformation. Also available in a version with readings.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Includes jargon, sports slang, and ethnic and regional expressions

Biological races do not exist—and never have. This view is shared by all scientists who study variation in human populations. Yet racial prejudice and intolerance based on the myth of race remain deeply ingrained in Western society. In his powerful examination of a persistent, false, and poisonous idea, Robert Sussman explores how race emerged as a social construct from early biblical justifications to the pseudoscientific studies of today. The Myth of Race traces the origins of modern racist ideology to the Spanish Inquisition, revealing how sixteenth-century theories of racial degeneration became a crucial justification for Western imperialism and slavery. In the nineteenth century, these theories fused with Darwinism to produce the highly influential and pernicious eugenics movement. Believing that traits from cranial shape to raw intelligence were immutable, eugenicists developed hierarchies that classified certain races, especially fair-skinned “Aryans,” as superior to others. These ideologues proposed programs of intelligence testing, selective breeding, and human sterilization—policies that fed straight into Nazi genocide. Sussman examines how opponents of eugenics, guided by the German-American anthropologist Franz Boas’s new, scientifically supported concept of culture, exposed fallacies in racist thinking. Although eugenics is now widely discredited, some groups and individuals today claim a new scientific basis for old racist assumptions. Pondering the continuing influence of racist research and thought, despite all evidence to the contrary, Sussman explains why—when it comes to race—too many people still mistake bigotry for science.

A PI deals with a father who claims his daughter ran off with Bigfoot, an eccentric billionaire, and a dead body in this rollicking mystery. She eloped with Bigfoot. Or maybe Bigfoot kidnapped her. Either way, I’ve been hired to uncover the truth behind Cindy Funk’s disappearance. Me? I’m Floyd, and I’m a PI living my life as Elvis would have wanted. Not just in sequined jumpsuits. With character. Cindy’s trail leads me to River City, Oregon—aka the Mythical Creature Capital of the World—where I catch Case #2. This one from an eccentric billionaire who’s lost a priceless piece of “art.” Enter one dead body and I end up deputized to solve Case #3, tracking down a man-eating mountain lion. Or maybe it’s a chupacabra. Or just an ordinary murderer. Hard to say. I’ve handled my fair share of crazy, but River City’s secrets have me spooked. With an influx of tourists arriving for the town’s annual Elvis tribute contest—what are the chances?—I’ve got to save the girl, solve the rich guy’s problem, and leash that chupacabra before a second body is discovered. Because it might just be mine . . .

Thirteen-year-old Franco dreams of playing professional soccer, but the team in his new school is terrible, and nobody on the team, including the coach, seems to care--Franco has always been a pass-first, team-first player, but persuading this bunch ball-hogs to play the right way may be more than he can handle.

"The Hero died twenty years ago but her death still haunts one young reporter. Now, on the anniversary of her death, the reporter digs in to find out the truth about what really happened."--Page 4 of cover

Scientists may be approaching the finish-line in the race to understand consciousness. John Taylor introduces the contending theories, including his own. There is a sense among scientists that the time is finally ripe for the problem of consciousness to be solved once and for all. The development of new experimental and theoretical tools for probing the brain has produced an atmosphere of unparalleled optimism that the job can now be done properly: The race for consciousness is on! In this book, John Taylor describes the complete scene of entries, riders, gamblers, and racecourses. He presents his own entry into the race, which he has been working on for the past twenty-five years—the relational theory of consciousness, according to which consciousness is created through the relations between brain states, especially those involving memories of personal experiences. Because it is an ongoing and adaptive process, consciousness emerges from past brain activity. It is this highly subtle and delicate process of emergence that leads to the complexity of consciousness. Taylor does not just present another theory of consciousness, but makes comprehensible the nuts-and-bolts methodology behind the myriad attempts to win the race.