Exploring the downfalls of being a freelance writer, this cautionary tale explains what happens when one becomes self-employed, celebrating cubicle-free living through a brilliant comic narrative on the real-life ups and downs of a full-time writer. For more than a decade Stephanie Dickison had been successfully publishing features and articles while working a full-time job. But in December 2005 she left the secure world of?9 to 5,? opting to write freelance in order to pay the bills and hoping to finish a manuscript that was close to five years old. With valuable insights about time management, networking with magazines and newspapers, as well as conducting celebrity interviews and writing feature articles, this valuable resource will inspire many industrious dreamers to take that long-delayed leap and become their own boss.

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

ON YOUR OWN is a book for the millions of Americans who work alone, either full-time or part-time, in offices inside and outside the home. And for those who yearn for the real American Dream: Being your own boss. This indispensable survival guide deals with the pleasures and perils, the paybacks and pressures of working alone. It shows you how to stay focused, motivated, and organized. How to keep psychologically centered and emotionally afloat between "paychecks." How to be productive, motivated, and happy working for yourself-by yourself. You'll also discover: How to set boundaries both physically and emotionally between your work space and home. How to survive the "downstairs commute" and combat the isolation and loneliness that can and will come from working alone. How to set up your ideal at-home office. Proven and innovative techniques for getting a fast start in the morning, outfoxing inertia, outracing mental and emotional roadblocks, tuning your psychic engine, extinguishing procrastination, building self-discipline, developing survival skills, overcoming self-doubt. Strategies for talking yourself into success, using self-actualization techniques to build self-confidence, befriend solitude, achieve peak performances, and tap your inner wellspring. How to handle the toughest job in the world-being your own taskmaster: Disciplined, determined, independent, motivated, self-sufficient, fulfilled. This practical, instructional, inspirational guide also gives you tests for assessing your ability to be on your own. Advice on staying constructive, fending off distractions. Tips on coping with loneliness. Case examples of men and women who have succeeded on their own and wouldn't have it any other way. And much, much more.

New York never sleeps, they say, and 30-Second New York offers up an energetic tour of the city, looking at its founding fathers (and mothers), at key events in its history, and at the buildings and people that make up its unique character, taking in all of the Five Boroughs, not just Manhattan. Find out who gave the city Central Park and the Empire State Building, learn what it was like to arrive off the boat at Ellis Island, relive the glory days of Coney Island, and admire the way New York has presented itself to the world culturally, in the art, literature, and music of those who love it. It's an absorbing virtual visit to the liveliest city on Earth.

The authors present realistic advice on balancing worklife with family life, and making time for oneself when the office is always "right down the hall." This is a start-to-finish sourcebook for overcoming every challenge associated with working at home.

The bestselling 30-Second series takes a revolutionary approach to learning about those subjects you feel you should really understand. Each title selects a popular topic and dissects it into the 50 most significant ideas at its heart. Every idea, no matter how complex, is explained in 300 words and one image, all digestible in just 30 seconds. 30-Second Wine uses this unique approach to decant the subject for everyone. Compiled by wine experts, not elites, this beginners guide serves up all you need to read the message in the bottle in 50 small sips or rather, a mere 300 words and one picture. Heres how to enjoy wine without the waffle, all the way from Appellations of the old world to Zinfandel of the new.

The Start-Up Guide is THE indispensable book for anyone looking to set up their own small business. It's a process everyone has dreamed of, but it can often be shrouded in the mist of spreadsheets and red tape (not to mention Dragon smoke). The real process is simple and fun - in fact it can be the most exciting thing you'll ever do - if you know how. And with the digital world at your fingertips, it's never been quicker - nor has growth and global reach ever been more possible. Emma Jones has founded several successful small businesses, and in The Start-Up Guide takes you through every step of getting your own enterprise going with a bang. Find out: - How to come up with and refine your ideas for a small business - What the existing market and competitors mean for your enterprise - How to put together a solid business plan and get your company officially set up - The best methods for generating sales and effective publicity - How to make sure you grow your small business for the long term This book is full of the best possible advice: insights and ideas that work, including case studies from people who've already started their own successful small businesses. Join the start-up revolution today!

Virtual work, which was steadily on the rise even before the pandemic, is explored in this timely book that describes the impact of technology on our work experiences, ranging from the individual psychological level to the broad societal implications. Widespread remote work is now possible, but it comes with its share of frustrations. Virtual work has changed our lives in ways big and small, from trying to balance our time to what we wear and where we sit and from how we communicate to where we should look during a videoconference. It's also fundamentally changed what kinds of jobs we can now do. Grounded in research and including lively personal anecdotes, The 10-Second Commute provides a thoughtful and comprehensive scan of the nature of virtual work. The authors, both researchers in management and technology, explore the current questions of our virtual lives, such as: Why Zoom instead of Skype? Why are emojis so useful? Why is videoconferencing so exhausting? How does diversity at work both help and hinder productivity? Virtual work is more than just work-it permeates our whole lives, and it will continue to do so as hybrid work arrangements become the new normal. Helping readers better understand the virtual work experience, this book will engage and inform everyone who is still trying to make it work.

Rousing, bullsh*t-free advice for aspiring career changers What is a careergasm? Does it feel as good as it sounds? You bet your ass it does. A Careergasm happens when your work feels good. Really good. Like a groovin’ Marvin Gaye song. Like you and your work belong together, and you can’t help coming back for more. But how do you get your mojo back when you’re in a passionless relationship with your job? In Careergasm, Sarah Vermunt leads the way. This playful, empowering book for wannabe career changers is a rally cry, a shot of courage, and a road map charting the course to meaningful work. Filled with real stories about brave people making great stuff happen, this how-to book will help you step out of your career rut and into action. It is written with love and punctuated with laughter. The snorting kind. And the occasional F-bomb. It’s a warm hug and a kick in the ass delivered by a straight-talking spitfire who walks the talk and has hundreds of thousands of people sharing her work online. It’s time to feel good again.

Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.