The 25 Immutable Rules of Successful Tourism

The 25 Immutable Rules of Successful Tourism
Author :
Publisher : Kendall Hunt Publishing Company
Total Pages : 62
Release :
ISBN-10 : 0757506976
ISBN-13 : 9780757506970
Rating : 4/5 (76 Downloads)

Synopsis The 25 Immutable Rules of Successful Tourism by : Roger Brooks

Your Town: A Destination

Your Town: A Destination
Author :
Publisher :
Total Pages : 72
Release :
ISBN-10 : 0972485511
ISBN-13 : 9780972485517
Rating : 4/5 (11 Downloads)

Synopsis Your Town: A Destination by : Roger A. Brooks

Tourism in Development

Tourism in Development
Author :
Publisher : CABI
Total Pages : 289
Release :
ISBN-10 : 9781789242812
ISBN-13 : 1789242819
Rating : 4/5 (12 Downloads)

Synopsis Tourism in Development by : Peter U.C. Dieke

Over the last fifty years, tourism has become firmly established as a development option around the world. Commensurate with this, the study of tourism's developmental role has also expanded significantly. There now exists a broad understanding of the policies and processes, opportunities and challenges that apply to tourism's potential contributions to development. As the tourism environment now faces numerous challenges and transformations, it is timely to reflect on contemporary understandings of the relationship between tourism and development and to consider future directions. This thought-provoking volume challenges the orthodoxy of tourism and development, highlights past and current events and considers longer term repercussions and developments. It will be a relevant and enduring resource for academics and undergraduate and postgraduate students in tourism.

Reaching and Responding to the Audience

Reaching and Responding to the Audience
Author :
Publisher : Rowman Altamira
Total Pages : 189
Release :
ISBN-10 : 9780759113459
ISBN-13 : 0759113459
Rating : 4/5 (59 Downloads)

Synopsis Reaching and Responding to the Audience by : Cinnamon Catlin-Legutko

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.

The Small Museum Toolkit

The Small Museum Toolkit
Author :
Publisher : Rowman Altamira
Total Pages : 189
Release :
ISBN-10 : 9780759119512
ISBN-13 : 0759119511
Rating : 4/5 (12 Downloads)

Synopsis The Small Museum Toolkit by : Cinnamon Catlin-Legutko

"As a small museum staff person, you are responsible for a lot, including areas outside of your expertise or training. You need a quick reference that makes the process of becoming a sustainable, valued institution less overwhelming. The Small Museum Toolkit is a collection of six books that serves as a launching point for small museum staff to pursue best practices and meet museum standards. These brief volumes address governance, financial management, human resources, audience relations, interpretation, and stewardship for small museums and historic sites." --Amazon.

Wish You Were Here - Professional Edition

Wish You Were Here - Professional Edition
Author :
Publisher : eBook Partnership
Total Pages : 256
Release :
ISBN-10 : 9781913634278
ISBN-13 : 1913634272
Rating : 4/5 (78 Downloads)

Synopsis Wish You Were Here - Professional Edition by : Terry Stevens

Written by Terry Stevens.The Stories Behind 50 of the World's Great Destinations.This book will give tourists and travelers a description of each of the 50 destinations with a personal explanation giving an insight as to why, and how, these destinations consistently deliver high quality visitor experiences. It aims to show the visitor how good management and an understanding of the importance of hospitality underpins the success of each destination. Tourists are now very interested in knowing more about how the places they visit are organized and how they get things right.For the tourism professional and future destination managers and marketers, the Professional Edition will have the same core content as the Consumer Edition, exploring the destinations plus a detailed analysis of international best practice in destination management written with deep insight and research supported by extensive bibliography. It will be a major reference book on successful destination management based on my 40 years working in the industry in over 55 countries.- This is not a typical language-driven, promotional bucket-list guidebook. Stevens gives these destinations real world context. He tells us its personality, its mood and not just the reason for being but its reason for resilience, perseverance and ultimate success.' Peter Greenberg, Travel Editor/CBS News

Your Town: an Amazing Destination

Your Town: an Amazing Destination
Author :
Publisher :
Total Pages : 210
Release :
ISBN-10 : 1703760476
ISBN-13 : 9781703760477
Rating : 4/5 (76 Downloads)

Synopsis Your Town: an Amazing Destination by : Maury Forman

The definitive guide for everyone working to make the place they call home a more vibrant, successful destination to visit, live, and invest in. Full of photographic examples, inspiring case histories, and practical steps, this book is both educational and entertaining. This indispensable guide showcases the 25 immutable, never changing rules to make your town an amazing destination.

Tourism, Tradition and Culture

Tourism, Tradition and Culture
Author :
Publisher : CABI
Total Pages : 318
Release :
ISBN-10 : 9781789245899
ISBN-13 : 1789245893
Rating : 4/5 (99 Downloads)

Synopsis Tourism, Tradition and Culture by : David Harrison

David Harrison has contributed to the academic study of tourism over the last 30 years. This book brings together a collection of his published material that reflects the role played by tourism in 'development', both in societies emerging from Western colonialism and in societies previously part of the Soviet system. The overarching theme looks at how, promoted as a tool for development, tourism can lead to conflict between competing elites, but can also empower groups previously subject to constraint by traditional authorities. Tradition is intensely manipulatable and always reflects power relations. Such pressure on tradition is but one aspect of tourism's wider social impacts. This includes changes in economic and social structure, which, for many, constitute social problems that need to be addressed. At the same time, 'sustainability', though apparently a worthy aim, can be a problematic concept, especially when applied to 'traditional' cultures, and may conflict with such ideals as egalitarianism.

Destination Marketing

Destination Marketing
Author :
Publisher : Routledge
Total Pages : 424
Release :
ISBN-10 : 9781136002656
ISBN-13 : 1136002650
Rating : 4/5 (56 Downloads)

Synopsis Destination Marketing by : Steven Pike

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.