Publisher Fact Sheet Uncovers 24 assumptions that lead salespeople astray from achieving better sales.

Step into the life of a man who schmoozed, mingled and befriended celebrities, corporate presidents, major league ball players, big name fighters, rogues and Mafioso. Walk with David LeVine through his multiple careers in sales and management with Xerox and American Express, his rewarding work in TV and radio broadcasting and his part-ownership in a doomed Las Vegas nightclub. Enjoy humorous anecdotes and vignettes about luminaries such as Frank Sinatra, Jamie Farr, Lee Greenwood and the late Yankee manager Billy Martin. Many only dream of having experiences like LeVine's. He never imagined becoming a blow-by-blow fight broadcaster; a TV sports anchor, or a successful corporate sales manager, yet he achieved all three. Read about his triumphs and setbacks and learn how timing, a little talent and a sense of humor can get one through almost anything.

Trusted Selling represents a proven, successful and intelligent sales process based on calculating 'trusted credits' for prospective customers. Through the Trusted Selling Process, sales professional can easily access their competitive advantages, smartly qualify the most successful business opportunity, schedule a sales call with the best timing and establish royal customers at the lowest opportunity cost. This practical sales approach is suitable for all B2B selling, and is especially useful for sales strategic planning in the international marketplace.

Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.

There are approximately 12.2 million salespeople in the United States-that's about 1 out of every 23 people! Salespeople are everywhere, selling everything imaginable. Some are making a killing, but a greater percentage end up victims of the sales industry-and their own mistakes. Some are normal bumps in the road toward success. Others are more damaging. But many are fatal to a career. Duncan addresses these catastrophic mistakes with clarity and directness. Whether you're a seasoned sales professional or someone considering sales as a career, Duncan's wisdom can help you avoid errors in perception, practice, and performance that could not only kill a sale but also your career.