Marshaling two decades' worth of painstaking research, Paul Longmore's book provides the first cultural history of the telethon, charting its rise and profiling the key figures--philanthropists, politicians, celebrities, corporate sponsors, and recipients--involved.

Carolyn Farb is the quintessential fundraiser who truly knows how to put together amazing events that raise money for good causes. She believes you don't have to spend money to raise money: practicing her zero-budget philosophy.

Groundbreaking perspectives on disability in culture and the arts that shed light on notions of identity and social marginality

This text examines how the American Democratic and Republican parties have responded to presidential election defeats between 1956 to 1993. Drawing on party documents, interviews with party officials and contemporary accounts, it provides case studies of opposition party politics.

The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.

Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions ‘why people donate’ and ‘what characteristics describe the "giving type"’? ‘theories of giving’ and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.

Pedagogy of Global Events explores a relatively new phenomenon of cultural events—concerts, media experiences, and film series—designed to bring attention to global problems and spark action. This case-based analysis addresses a range of events to consider questions about what it means to educate the wider public about significant global challenges, the meaning and limits of these efforts, and how media refracts these experiences. The analyses are informed by data collected from organizers of special events, participants in attendance, those viewing online or after-the-fact through media representations, as well as through a careful analysis of web artifacts created by and in response to the events. By offering rare empirical analyses of global events, this book is valuable reading for organizers and attendees alike.

The third edition of Disability remains an indispensable tool for human service practitioners in understanding disability from an empowerment perspective. The authors address policy, theory, description, and practice, stressing the difference of disability rather than the dysfunction of disability. The text is illustrated with in-depth personal narratives by those living with disability and thought-provoking sidebars that ask readers to consider the implications of their own reactions to disability. Mackelprang and Salsgiver establish the historical and societal context in which those with disabilities are marginalized, discuss the major groupings of disabilities, and finally offer a model for assessment and practice that human service practitioners can adopt. The book develops a contemporary perspective in which people with disabilities are considered valuable and contributing members of society. Using this book, students will find not only a prescription for professional assessment and practice, but also the necessary understanding of common issues those with disabilities face, the social contexts in which they live, and the tools to work with people with disabilities as equals and partners.