Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.

The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

- Thema des Buches sind methodische Ansätze für telefonische Umfragen - geschrieben von international tätigen Fachleuten aus Privatwirtschaft, Behörden und Forschungseinrichtungen (USA, Europa, Australien) - alle wichtigen Teilbereiche einer Umfrage werden ausführlich abgehandelt: Wahl der Zielgruppe, Zusammenstellung des Fragebogens, Interviewverfahren, Fehlerabschätzung usw. - ausführliche Literaturübersicht - Angaben zu gesetzlichen Rahmenbedingungen sowie zur Nutzung des Computers beim Interview (Computer Assisted Telephone Interviewing)

Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." —Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing . . ." —Public Opinion Quarterly ". . . it should find an audience everywhere surveys are being conducted." —Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey. Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features: Updated explanations of sampling frame issues for mobile telephone and web surveys New scientific insight on the relationship between nonresponse rates and nonresponse errors Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues The latest research findings on effective questionnaire development techniques The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design An expanded FAQ chapter that addresses the concerns that accompany newly established methods Providing valuable and informative perspectives on the most modern methods in the field, Survey Methodology, Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

Taking into account both traditional and emerging modes, this comprehensive new Handbook covers all major methodological and statistical issues in designing and analyzing surveys. With contributions from the world's leading survey methodologists and statisticians, this invaluable new resource provides guidance on collecting survey data and creating meaningful results. Featuring examples from a variety of countries, the book reviews such things as how to deal with sample designs, write survey questions, and collect data on the Internet. A thorough review of the procedures associated with multiple modes of collecting sample survey information and applying that combination of methods that fit the situation best is included. The International Handbook of Survey Methodology opens with the foundations of survey design, ranging from sources of error, to ethical issues. This is followed by a section on design that reviews sampling challenges and tips on writing and testing questions for multiple methods. Part three focuses on data collection, from face-to-face interviews, to Internet and interactive voice response, to special challenges involved in mixing these modes within one survey. Analyzing data from both simple and complex surveys is then explored, as well as procedures for adjusting data. The book concludes with a discussion of maintaining quality. Intended for advanced students and researchers in the behavioral, social, and health sciences, this "must have" resource will appeal to those interested in conducting or using survey data from anywhere in the world, especially those interested in comparing results across countries. The book also serves as a state-of-the-art text for graduate level courses and seminars on survey methodology. A companion website contains additional readings and examples.

Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is actually conducted. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making from setting the basic features of the survey through development, testing, and data collection.

The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of phones as well as the resulting strategies for telephone surveys. The second part addresses the challenge of so-called “mobile‐only” households for survey research. Numerous statisticians present new sampling strategies like dual frame designs and findings of current projects. In dual frame designs, respondents are contacted both via mobile phone and landline. The third part focuses on the usage of mobile phones in the general population, while the fourth part of examines if different modes of data collection (mobile vs. landline) have an impact on the response quality. The last part analyses the first chapter and offers suggestions and advice on how to conduct surveys and polls, in both academic and market research.

This basic introduction to survey research for public administration is organised around the fundamental stages of the research process - planning, design, implementation, analysis and presentation

The goal of this book is multidimensional: a) to help reviving Statistics education in many parts in the world where it is in crisis. For the first time authors from many developing countries have an opportunity to write together with the most prominent world authorities. The editor has spent several years searching for the most reputable statisticians all over the world. International contributors are either presidents of the local statistical societies, or head of the Statistics department at the main university, or the most distinguished statisticians in their countries. b) to enable any non-statistician to obtain quick and yet comprehensive and highly understandable view on certain statistical term, method or application c) to enable all the researchers, managers and practicioners to refresh their knowledge in Statistics, especially in certain controversial fields. d) to revive interest in statistics among students, since they will see its usefulness and relevance in almost all branches of Science.