"No matter where you are in the world, you are at home when tea is served." -- Earlene Grey Tea has its very own significance in every consumer’s life. However, above all, tea represents enjoyment, the ritual of preparation and the appreciation of the moment. In this sense, tea creates hospitality and peace, tea brings people together to talk and to make time for each other. Tea needs time, tea spends time. In this pioneering book featuring hospitality embraced by tea culture, you will read of fascinating tea ceremonies, impressive tea china and comfortable tea houses as well as different national and regional tea-related habits in European countries. Nearly 50 contributions provide unique insights -- Samowars in the East, Dresmer blue porcelain in Germany, tulip glasses in Turkey and around, silver tea pots in Great Britain and, many more. The first tea plantations in Portugal or Georgia are discussed, as well as tea in arts, tea events, tea flavoured signature products, tea pairing and, impulses for entrepreneurship and education. Tea Cultures of Europe is written for tea lovers, educators and students, as well as industry practitioners (tea sommeliers, tea masters) and entrepreneurs.

Tea culture in Europe?! - Yes, indeed! This book is the first presenting hospitality embraced by tea culture: fascinating tea ceremonies, impressive tea china and, comfortable tea houses as well as different national or regional tea related habits in European countries. Nearly 50 contributers show unique insights: Samowars in the East, Dresmer blue porcelain in Germany, tulip glasses in Turkey and around, silver tea pots in Great Britain and, many more. Also, the first tea plantations in Portugal or Georgia as well as tea in arts, tea events, tea flavoured signature products, tea pairing and, impulses for entrepreneurship and education are discussed. In addition, strong tea brands, e.g., in France, and social roles of tea as well as effects on tourism and regional development, underline the the magic of tea, which can be seen in this first edition of "European Tea Culture and Hospitality", the first one with such a combination at all. It is targeting tea lovers, educators and students, as well as industry practitioners (tea sommeliers, tea masters) and entrepreneurs in order to make them more familiar with European tea cultures.

'Tea and Tourism' outlines the social, political and developmental contexts of using tea culture for tourism. Case studies of tea tourism destinations and products from around the world are included, from example from the United Kingdom, Sri Lanka, India, China, Taiwan, Kenya and Canada.

Whether it's a delicate green tea or a bracing Assam black, a cup of tea is a complex brew of art and industry, tradition and revolution, East and West. In this sweeping tour through the world of tea, veteran tea traders Mary Lou Heiss and Robert J. Heiss chronicle tea's influence across the globe and provide a complete reference for choosing, drinking, and enjoying this beverage. The Story of Tea begins with a journey along the tea trail, from the lush forests of China, where tea cultivation first flourished, to the Buddhist temples of Japan, to the vast tea gardens of India, and beyond. Offering an insider'­s view of all aspects of tea trade, the Heisses examine Camellia sinensis, the tea bush, and show how subtle differences in territory and production contribute to the diversity of color, flavor, and quality in brewed tea. They profile more than thirty essential tea varietals, provide an in depth guide to tasting and brewing, and survey the customs and crafts associated with tea. Sharing the latest research, they discuss tea's health benefits and developments in organic production and fair trade practices. Finally, they present ten sweet and savory recipes, including Savory Chinese Marbled Eggs and Green Tea Pot de Crâme, and resources for purchasing fine tea. Vividly illustrated throughout, The Story of Tea is an engrossing tribute to the illustrious, invigorating, and elusive leaf that has sustained and inspired people for more than two thousand years.

The tea ceremony persists as one of the most evocative symbols of Japan. Originally a pastime of elite warriors in premodern society, it was later recast as an emblem of the modern Japanese state, only to be transformed again into its current incarnation, largely the hobby of middle-class housewives. How does the cultural practice of a few come to represent a nation as a whole? Although few non-Japanese scholars have peered behind the walls of a tea room, sociologist Kristin Surak came to know the inner workings of the tea world over the course of ten years of tea training. Here she offers the first comprehensive analysis of the practice that includes new material on its historical changes, a detailed excavation of its institutional organization, and a careful examination of what she terms "nation-work"—the labor that connects the national meanings of a cultural practice and the actual experience and enactment of it. She concludes by placing tea ceremony in comparative perspective, drawing on other expressions of nation-work, such as gymnastics and music, in Europe and Asia. Taking readers on a rare journey into the elusive world of tea ceremony, Surak offers an insightful account of the fundamental processes of modernity—the work of making nations.

People venture into tourist activities to expand their worldviews and experiences, and as such, it is common for them to face realities totally different from those they are used to. Therefore, it is essential to discuss tourist experiences related to issues with discrimination and equality such as racism, inherent prejudice, gender equality, indigenous rights, and experiences of the LGBTQIA+ community to ensure the tourism industry is inclusive and safe. Promoting Social and Cultural Equity in the Tourism Sector provides relevant theoretical frameworks and the latest findings from empirical research on diversity and equity applied to tourism activity. The book also contributes to the discussion about the nuances inherent to tourism activities and experiences at tourist destinations. Covering a wide range of topics such as gender bias, employability, and diversity education, this reference work is crucial for hotel managers, activists, travel agencies, tour organizations, industry professionals, government officials, policymakers, researchers, scholars, practitioners, academicians, instructors, and students.

This distinctive and enlightening book explores the invention and development of tea drinking in China, using tea culture to explore the profound question of how Chinese have traditionally expressed individuality. Western stereotypes portray a culture that values conformity and denigrates the individual, but Bret Hinsch convincingly explodes this facile myth. He argues that although Chinese embrace a communitarian ethos and assume that the individual can only thrive within a healthy community, they have also long respected people with unique traits and superior achievements. Hinsch traces how emperors, scholars, poets, and merchants all used tea connoisseurship to publicly demonstrate superior discernment, gaining admiration by displaying individuality. Acknowledging central differences with Western norms, Hinsch shows how personal distinction nevertheless constitutes an important aspect of Chinese society. By linking tea to individualism, his deeply researched book makes an original and influential contribution to the history of Chinese culture.

Tea in China explores the contours of religious and cultural transformation in traditional China from the point of view of an everyday commodity and popular beverage. The work traces the development of tea drinking from its mythical origins to the nineteenth century and examines the changes in aesthetics, ritual, science, health, and knowledge that tea brought with it. The shift in drinking habits that occurred in late medieval China cannot be understood without an appreciation of the fact that Buddhist monks were responsible for not only changing people's attitudes toward the intoxicating substance, but also the proliferation of tea drinking. Monks had enjoyed a long association with tea in South China, but it was not until Lu Yu's compilation of the Chajing (The Classic of Tea) and the spread of tea drinking by itinerant Chan monastics that tea culture became popular throughout the empire and beyond. Tea was important for maintaining long periods of meditation; it also provided inspiration for poets and profoundly affected the ways in which ideas were exchanged. Prior to the eighth century, the aristocratic drinking party had excluded monks from participating in elite culture. Over cups of tea, however, monks and literati could meet on equal footing and share in the same aesthetic values. Monks and scholars thus found common ground in the popular stimulant—one with few side effects that was easily obtainable and provided inspiration and energy for composing poetry and meditating. In addition, rituals associated with tea drinking were developed in Chan monasteries, aiding in the transformation of China's sacred landscape at the popular and elite level. Pilgrimages to monasteries that grew their own tea were essential in the spread of tea culture, and some monasteries owned vast tea plantations. By the end of the ninth century, tea was a vital component in the Chinese economy and in everyday life. Tea in China transcends the boundaries of religious studies and cultural history as it draws on a broad range of materials—poetry, histories, liturgical texts, monastic regulations—many translated or analyzed for the first time. The book will be of interest to scholars of East Asia and all those concerned with the religious dimensions of commodity culture in the premodern world.