The San Francisco 49ers shaped the NFL throughout the 1980s with their unique blend of precision, panache, and preparation. Three decades later, NFL teams are still copying the system and the methods that made the 49ers unlike any other organization in professional sports. Now fans of this dynamic franchise will relive all the action and thrills of 49ers football through the eyes of one of the greatest San Francisco legends of all time: Roger Craig. Star of three of the 49ers Super Bowl wins, Roger Craig was one of the most productive players in franchise history. The first player in NFL history to top 1,000 yards rushing and receiving in the same season, he used his knee-churning, eyes-wide-open style to earn four trips to the Pro Bowl and score a Super Bowl–record three touchdowns in one game. In this newly revised edition of Tales from the San Francisco 49ers Sideline, Roger Craig uses his trademark vision to capture some of the moments that defined the organization during its glory years, and up the present day. Included are stories about all of the men who shaped the direction of the franchise, including such luminaries as Bill Walsh, Joe Montana, Steve Young, Ronnie Lott, Jerry Rice, George Seifert, and more. Fans will relive all the great moments and read some never-before-told stories from a man who kept his eyes open to everything during his fascinating career.

As a longtime reporter on the 49ers beat, Matt Barrows has lived and breathed Niners football through times of greatness, defeat, and reinvention. In If These Walls Could Talk: San Francisco 49ers, Barrows provides insight into the 49ers' inner sanctum as only he can. Featuring players and coaches like Jim Harbaugh, Colin Kaepernick, Kyle Shanahan, and Jimmy Garoppolo, this indispensable volume is your behind-the-scenes pass.

The San Francisco 49ers shaped the NFL throughout the 1980s with their unique blend of precision, panache, and preparation. Two decades later, NFL teams are still copying the system and the methods that made the 49ers unlike any other organization in professional sports. Running back Roger Craig exemplified the qualities that have produced five Super Bowl titles for the franchise. Craig starred in three of the 49ers' Super Bowl wins, helping set the tone in practice with his nonpareil work ethic. During his eight seasons with the team he was one of the most productive players in franchise history. Roger Craig's combination of skills was something never before seen in professional football. In 1985 he became the first player in NFL history to top 1,000 yards rushing and receiving in the same season. He used his knee-churning, eyes-wide-open style to earn four trips to the Pro Bowl and score a Super Bowl-record three touchdowns in one game. After finishing his career with the Raiders and Vikings, he signed a contract with the 49ers in 1994 so that he could retire as a member of the organization. To this day he remains a 49ers icon who is as well respected by the current team as he was more than a decade ago when he was charging through opposing defenses. In Tales from the San Francisco 49ers Sideline Roger Craig uses his trademark vision to capture some of the moments that defined the organization during its glory years. Included are stories about all of the men who shaped the direction of the franchise, including such luminaries as Bill Walsh, Joe Montana, Steve Young, Ronnie Lott, Jerry Rice, and George Seifert. Fans will relive all the great moments and read some never-before-toldstories from a man kept his eyes open to everything during his fascinating career.

DIVThe San Francisco 49ers are coming off their sixth Super Bowl appearance and are once again energizing football fans throughout the Bay Area. In San Francisco 49ers: The Complete Illustrated History, author and longtime sports reporter Matt Maiocco explores the full history of this iconic franchise, in the All-America Football Conference as California’s first major league pro sports team up through the latest Super Bowl glory.Accompanied by tons of photos, Maiocco offers details and insight into the teams, players, and games that have defined the Niners legacy over nearly seven decades. In addition to recounting well-known themes and storylines—the dynasty under Bill Walsh and Joe Montana, rivalries with the Dallas Cowboys and other teams, profiles of star players, analysis of pivotal games—this book presents lesser-known stories and season recaps to provide fans of the Red and Gold with a deeper understanding of their favorite team./divDIV/divDIVPacked with illustrations, this visually vibrant book offers vintage imagery, high-quality action photos, and a wide range of ephemera and memorabilia from throughout the decades, including program covers, pennants,ticket stubs, cards, and much more. With an unmatched depth of information and wealth of visual material, San Francisco 49ers: The Complete Illustrated History is the ultimate fan souvenir and reference book for the Golden Gate City’s beloved football dynasty./divDIV/div

Celebrate the championship glory, Hall of Fame personalities, and passionate fans that make the San Francisco 49ers one of the most beloved franchises in football The oldest professional sports team in the Bay Area, the San Francisco 49ers have thrilled their loyal fans for seven and a half decades. Founded in 1946 as a charter member of the All-America Football Conference, the 49ers joined the NFL when the leagues merged in 1949. Playing in old Kezar Stadium at in Golden Gate Park, the 49ers found fleeting success in their early years, reaching the playoffs just once in the 1950s and '60s. From those humble beginnings emerged one of the NFL's most successful franchises. Seven Super Bowl appearances, five Super Bowl victories. A head coach in Bill Walsh who forever changed the sport. And a roster of Hall of Famers: Y.A. Tittle, Joe Montana, Steve Young, Jerry Rice, Ronnie Lott, and more. Sports Illustrated™ celebrates the franchise with The San Francisco 49ers at 75, an extraordinary collection of classic stories and photographs from the pages of SI. This commemorative book also solutes, in words and pictures, the 49ers' dedicated fans. From Kezar to Candlestick to Levi's, fans will unearth golden nuggets from the 49ers's past on each page of this diamond celebration.

Whether a die-hard booster from the days of Joe Montana or a new supporter of Jim Harbaugh, these are the 100 things every San Francisco 49er fan needs to know, and do, in their lifetime. Inspired by and written for the devout 49er fan, this lively and detailed book explores important facts and figures from the teams storied history--from the early years of Y. A. Tittle to the teams golden era in the 1980s and 1990s featuring coaches Bill Walsh and George Seifert, Hall of Fame quarterbacks Joe Montana and Steve Young, and star receiver Jerry Rice, to todays championship contender. From the most important facts about the team and the traditions that define what being a 49er fanatic is all about, this guide also highlights such essential experiences as the best places to eat near Candlestick Park.

Written for every sports fan who follows the 49ers, this account goes behind the scenes to peek into the private world of the players, coaches, and decision makers--all while eavesdropping on their personal conversations. From the San Francisco locker room to the sidelines and inside the huddle, the book includes stories about Ronnie Lott, Steve Mariucci, Joe Montana, Terrell Owens, Jerry Rice, Jesse Sapolu, Bill Walsh, and Steve Young, among others, allowing readers to relive the highlights and the celebrations.

The Blindside meets Friday Night Lights in Keanon Lowe's Hometown Victory when an NFL coach returns home after losing a friend to coach a team of struggling high school kids on a 23-game losing streak. Keanon Lowe was working as an offensive analyst for the San Francisco 49ers when his childhood friend and former high school teammate suddenly died from an opioid overdose. Keanon dropped everything––including the plum NFL job he had been working towards since childhood––leading him to a position as football coach at a struggling high school back in his hometown. At the time, Parkrose High School was in the middle of a 23-game losing streak--they were the ultimate underdogs. In many ways, the road to Parkrose was paved by Keanon's life-defining experiences––from a childhood spent dodging racist bullies and finding the support and mentorship he craved on the football team, to an NFL season where he worked closely with Colin Kaepernick as he evolved his sideline protest. Keanon was drawn to the young men on the Parkrose team, and to the school itself. After two years, he pushed them to become conference champions, mentoring countless players along the way. But still, there was that nagging sense that his calling wasn't meant to stop there. He was at that school for a reason. In May 2019, he got his answer when a 19-year-old student entered a Parkrose classroom with a trench coat and shotgun. Keanon disarmed him and pulled the boy into a hug, telling him he cared. In the boy, Keanon saw himself, and the young men he grew up with or mentored along the way––and weren't so many of them just looking for acceptance, for comfort, for love? With the heart of favorite football classics––The Blindside, Friday Night Lights, Remember the Titans––Keanon’s journey at Parkrose is the true account of a life spent striving forward, even when faced with the unimaginable. Hometown Victory is a story about gratitude, service, and most of all, hope.

Rare photos and heartfelt letters from fans of San Francisco 49ers hero Dwight Clark Featuring essays by Edward J. DeBartolo Jr., Ronnie Lott, Joe Montana, Brian Murphy, and Kelly Clark, Letters to 87 offers rare photos and heartfelt letters from fans of San Francisco 49ers hero Dwight Clark. Football fans will always remember "The Catch" as the moment a dynasty was born. When Dwight Clark received the touchdown pass that sent the 49ers to their first Super Bowl in 1982, an indelible moment was etched into the history of the NFL. Later, as Clark battled ALS, he and sportswriter Matt Maiocco put out a call to fans, asking them to share their memories of this moment. The letters that Clark and Maiocco received tell the story of how the man who wore number 87 brought together a city and a franchise through his sincerity, his loyalty, and his spirit for life and the game. All royalties will go the the Golden Heart Fund, a nonprofit arm of the 49ers that helps support former 49er players. Find out more at www.lettersto87.com.

The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.