Originally published: London: Laurence King Pub., 2006.

This title takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism, and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods.

La présente publication invite le lecteur à un survol du graphisme suisse contemporain.

In the ever-evolving world of contemporary graphic design those who came before are often forgotten in the search of the next big thing. It is surprising then that many new, fashionable designs intentionally conjure work that was created by designers of an earlier era - designers who worked not with a computer but with pen and paper - designers like Josef Müller-Brockmann.#13;#13;One of the twentieth century's most important graphic designers, the Swiss-born Müller-Brockmann is the father of functional, objective design and an influential figure for generations of designers around the world. While many of his contemporaries moved to the United States and elsewhere in Europe, Müller-Brockmann based himself in Zurich and established his reputation there. He adapted his approach to a changing world, moving from an early illustrative style to a modern constructivist approach, making full use of geometrical form and the grid system to provide an underlying structure to graphic work.#13;#13;Müller-Brockmann is perhaps most known for his large array of music posters, produced from the early 1950s to the early 1970s, which graphically represent the musical character of each specific performance. In addition to these iconic designs, Müller-Brockmann completed a number of books on graphic design and its history, including the influential *The Graphic Designer and his Design Problems*.#13;#13;This volume is the most definitive monograph to be published on Josef Müller-Brockmann. It traces Müller-Brockmann's life from his childhood through his early training, rarely seen designs for the theater, famous posters for the Zurich art scene, corporate design work for clients like IBM, and, finally, his efforts to educate young designers. With assistance from the Museum für Gestaltung, Zurich and the Josef Müller-Brockmann Archive, this book is extensively illustrated with completed works, period photography, rare sketches, concept drawings, and personal photos.

Still boasting one of the highest densities of high-quality designers, Switzerland is a uniquely coherent region. Dedicated to precision and effortlessly combining a modest, light touch with architectural themes and a healthy obsession for detail, Swiss designers have shaped their own visual language which, in its reduced formality, is particularly well suited to internet applications. A comprehensive overview of diverse talent, Swiss Graphic Design elegantly documents the outstanding standards and craftsmanship in all aspects of graphic design (vector graphics, typography, illustration and layout techniques) and illustrates the advantages of a unique, consistent and regional approach. In the preface Andre Vladimir Heiz provides a succinct classification of Swiss Design between tradition and revolution.

“Fine art for font nerds.”—New York Magazine “One of the most engaging homages I have ever seen.”—Steven Heller Swissted takes rock concert posters of the ’70s, ’80s, and ’90s and remixes and reimagines them through a Swiss modernist lens. The result is some of the coolest images you’ve ever seen! The book features 200 posters, all microperforated and ready to frame. Or keep them bound in one collection as an art book. The foreword is written by legendary designer Steven Heller. Posters are from legendary indie, alternative, and punk bands such as Jane’s Addiction, Blondie, the Beastie Boys, the Clash, the Pixies, Green Day, the Ramones, Devo, the Sex Pistols, Dead Kennedys, Public Image Ltd., Sonic Youth, the Cure, Red Hot Chili Peppers, Hüsker Dü, Danzig, the Replacements, Fugazi, the Lemonheads, Pearl Jam, Pavement, Superchunk, They Might Be Giants, Guided by Voices, Sugar, Sleater Kinney, Violent Femmes, Iggy Pop, Fishbone, Nirvana, and many, many more!

A new edition showing the work of one of the most famous Swiss designers: a comprehensive overview of his oeuvre.

In the 1950s and 60s, the design studio of J.R. Geigy AG was the launching pad for one of the great periods in Swiss graphic design. This marvelously-illustrated text is the first comprehensive presentation of Geigy design.

"A new, detailed monograph about Wim Crouwel, graphic designer and exhibition designer who defined the look of post war Holland with his studio Total Design. His modernism was reflected in countless posters and catalogues for the Stedelijk Museum, in stamps and experimental work like a sensational computer alphabet. In the seventies Crouwel evoked a lot of criticism but nowadays he is seen as a cult figure and an inspiration for many. The book is richly illustrated and shows us very much of his fine works. The text focuses on his career and views, gives informative backgrounds on his work, and places it in the right context"--Publisher's website.