Matt Warshaw knows more about surfing than any other person on the planet. After five years of research and writing, Warshaw has crafted an unprecedented history of the sport and the culture it has spawned. At nearly 500 pages, with 250,000 words and more than 250 rare photographs, The History of Surfing reveals and defines this sport with a voice that is authoritative, funny, and wholly original. The obsessive nature of this endeavor is matched only by the obsessive nature of surfers, who will pore through these pages with passion and opinion. A true category killer, here is the definitive history of surfing.

Expert instruction you need to take your skills from kook to boss Author John Robison uses hundreds of pictures--comical, cartoon-like drawings--to clearly illustrateevery aspect of surfing: wave dynamics, riding techniques,etiquette, logistics, and more. This entertaining,easy-to-understand visual presentation makes it easyfor you to pick up his techniques and use themon the waves. Robison covers every aspect of thesport, from paddling out through the surf zone andcatching and riding that first wave to nose riding, acrobatics,shortboard riding, and to equipment repairs.

Surfing has fascinated filmmakers since Thomas Edison shot footage of Waikiki beachboys in 1906. Before the 1950s surf craze, surfing showed up in travelogues or as exotic background for studio features. The arrival of Gidget (1959) on the big screen swept the sport into popular culture, but surfer-filmmakers were already featuring the day's best surfers in self-narrated two-reelers. Hollywood and independent filmmakers have produced about three dozen surf films in the last half-century, including the frothy Beach Party movies, Point Break (1991) and Chasing Mavericks (2012). From Bud Browne's earliest efforts to The Endless Summer (1966), Riding Giants (2004) and today's brilliant videos, over 1,000 surfing movies have celebrated the stoke. This first full-length study of surf movies gives critical attention to hundreds of the most important films.

A comprehensive resource that will prove invaluable to fashion historians, this book presents a detailed exploration of the breadth of visually arresting, consumer-driven styles that have emerged in America since the 20th century. What are the origins of highly specific denim fashions, such as bell bottoms, skinny jeans, and ripped jeans? How do mass media and popular culture influence today's street fashion? When did American fashion sensibilities shift from conformity as an ideal to youth-oriented standards where clothing could boldly express independence and self-expression? Street Style in America: An Exploration addresses questions like these and many others related to the historical and sociocultural context of street style, supplying both A–Z entries that document specific American street styles and illustrations with accompanying commentary. This book provides a detailed analysis of American street and subcultural styles, from the earliest example reaching back to the early 20th century to contemporary times. It reviews all aspects of dress that were part of a look, considering variations over time and connecting these innovations to fashionable dress practices that emerged in the wakes of these sartorial rebellions. The text presents detailed examinations of specific dress styles and also interrogates the manifold meanings of dress practices that break from the mainstream. This book is a comprehensive resource that will prove invaluable to fashion historians and provide fascinating reading for students and general audiences.

"Volume 1 -- on-the-water manual remains unchanged for rapid reference underway. It survived the test of time in endless sailing worlds on one, two, and three hulls"--Back cover note.

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.