Surfing and Sustainability presents a new way of understanding the impact of surfing on the environment, society and the economy, providing important insights into the field of sustainability and arguing that the activity of surfing offers a unique opportunity to explore the ambiguity of sustainability. The book contextualises surfing within current debates on sustainability and applies these debates to an innovative theoretical framework drawn from elements of a risk society and sociotechnical transitions. The book discusses the capacity of surfing to influence behaviour, both at an individual and organisational level, exploring sustainability from a range of perspectives including industry, the charity sector, media and celebrity culture. Featuring a range of international case studies, it analyses the greening of the surf industry through topics such as ECOBOARD surfboard manufacturing, business innovation and branding, environmental activism, information technology and surf forecasting, as well as the expansion of artificial wave technology. The book also considers the future directions of surfing and how the inclusion of surfing in the 2020 Olympic Games will impact sustainability debates. This is important reading for academics and scholars, as well as undergraduate and postgraduate students working and studying in sports studies, sociology, geography, economics, psychology, marine science, coastal management and economics. It is also a valuable resource for practitioners across the globe.

Whilst being an ambiguous and contested concept, sustainability has become one of the twenty-first century’s most pervasive ideas, as humanity’s increasing impact on the environment, as well as increasing social and economic inequalities, have local and global consequences. Surfing is a globally recognised cultural phenomenon whose unique connection with nature and rapid expansion into a multibillion pound industry offers exciting synergies for exploring various dimensions of sustainability. This book is the first to bring together the world’s foremost experts on the themes of sustainability and surfing. Drawing upon cutting edge theory and research, this book offers multidisciplinary perspectives and methodological approaches on the social, environmental and economic components of sustainable surfing. Contributions provide unique discussions that bridge the gap between theory and practice, exploring topics such as sustainable surf tourism, surf-econometrics, surf activism, surfing governance, the surfing industry, and technological advancements. Each chapter produces in-depth insights to provide foundational insights of the relationship between sustainability and surfing. This book will appeal to multiple audiences in different disciplines and sectors. Practitioners will benefit from the insights presented in this volume, while both undergraduate and postgraduate students will find this volume an invaluable companion, including those working in geography, environmental studies, sport sciences, and leisure and tourism studies.

What does sustainability mean in the surfing world? This question is answered by more than 40 of the most influentialfigures from the surf industry, academia, non-profit organisations, and the surfing community, exploring the cutting edge of the surfing world's transition to sustainability. High profile contributors include: - President of the International Surfing Association and founder of Reef, Fernando Aguerre, - 1978 World Champion and former CEO of the Association of Surfing Professionals Wayne 'Rabbit' Bartholomew, - Professional Surfer, former Waterman of the Year and twice inducted into the Surfer's Hall of Fame Rob Machado, - President of the Surf Industry Manufacturers Association Doug Palladini, - Founder of Surfrider Foundation Glenn Hening, - Co-Founder of Surfers Against Sewage Chris Hines, - Fred Hemmings 1968 world champion, founder of the PipelineMasters and the World Championship Tour, and former statesenator, - Bob McKnight former CEO and current chairman of the board at Quiksilver, and many more. Sustainable Stoke systematically explores how surfing culture and industry impacts on social, economic and environmental areas of life at both international and local levels. Innovations and initiatives are highlighted providing the foundations for technological transitions as well as social and environmental initiatives that are improving the lives of thousands of people all over the world.

Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Despite its tiny size and seeming marginality to world affairs, the Central American republic of Costa Rica has long been considered an important site for experimentation in cutting-edge environmental policy. From protected area management to ecotourism to payment for environmental services (PES) and beyond, for the past half-century the country has successfully positioned itself at the forefront of novel trends in environmental governance and sustainable development. Yet the increasingly urgent dilemma of how to achieve equitable economic development in a world of ecosystem decline and climate change presents new challenges, testing Costa Rica’s ability to remain a leader in innovative environmental governance. This book explores these challenges, how Costa Rica is responding to them, and the lessons this holds for current and future trends regarding environmental governance and sustainable development. It provides the first comprehensive assessment of successes and challenges as they play out in a variety of sectors, including agricultural development, biodiversity conservation, water management, resource extraction, and climate change policy. By framing Costa Rica as an “ecolaboratory,” the contributors in this volume examine the lessons learned and offer a path for the future of sustainable development research and policy in Central America and beyond.

This book offers innovative ideas and frameworks for sustainable strategizing to advance business by scaling-up its positive impact, which is so urgently needed at this time in the 21st century. It shows practitioners how to effectively deal with socio-ecological systems’ disruptions to their operating environments and play an active role in transforming markets toward a sustainable future. In short, the book demonstrates how to make business sense of sustainability, highlighting new approaches and examples that translate sustainability into strategy and action. The ultimate goal is to provide a path toward a thriving future for both business and society. This book was written for strategy practitioners and decision makers who want to understand why sustainable strategizing is important in today’s business world and are seeking actionable business knowledge they can apply in their companies. It was also written for students of management and can be used as a supplemental text to support traditional graduate and undergraduate management courses.

Three expert physicians/surfers trained in emergency medicine, sports medicine, and family medicine explain everything you need to know to stay safe in the water. Whether you’re a novice or an expert, an SUPer or a bodyboarder, Surf Survival is the only book that every surfer must have in his or her backpack, car, and beach house. This practical handbook explains everything from how to reduce a shoulder dislocation to understanding waves and currents, from how to treat jellyfish stings to how to apply a tourniquet. Whether you are surfing a crowded beach in California or a remote island in Indonesia, be prepared to handle surfing-related emergencies from hypothermia and drowning to wound care and infections. Topics include: • Fitness for surfers • Prevention and rehabilitation of common overuse injuries • Wilderness first aid • Surviving the sun • Surf-travel medicine • Surviving big surf • SUP • Surfer's ear • And much, much more! Written by three expert physician surfers, packed with color photos and illustrations, this is the authoritative medical guide for surfers and watermen.

The act of surfing involves highly-skilled humans gliding, sliding, or otherwise riding waves of energy as they pass through water. As this book argues, however, this act of surfing does not exist in isolation. It is defined by the cultures and geographies that synergize with it – by the places, ideas, images, and other representations which at once reflect, create, and commodify this spatial practice. This book innovatively explores the spaces of surf and surf-riding, informed specifically by the perspective of human geography. Based on a range of critical turns within the social sciences, the book explores the locations, relational sensibilities, and transformative nature of surfing spaces, and examines how the spatial practice has been scripted by dominant surfing cultures. The book details how prescriptive (b)orders of access, entitlement, and marginalization have been created, and how, with the advent of new craft, media, and ideals, they are being actively challenged to redefine surfing spaces in the twenty-first century.

Surfing today evokes many things: thundering waves, warm beaches, bikinis and lifeguards, and carefree pleasure. But is the story of surfing really as simple as popular culture suggests? In this first international political history of the sport, Scott Laderman shows that while wave riding is indeed capable of stimulating tremendous pleasure, its globalization went hand in hand with the blood and repression of the long twentieth century. Emerging as an imperial instrument in post-annexation Hawaii, spawning a form of tourism that conquered the littoral Third World, tracing the struggle against South African apartheid, and employed as a diplomatic weapon in America's Cold War arsenal, the saga of modern surfing is only partially captured by Gidget, the Beach Boys, and the film Blue Crush. From nineteenth-century American empire-building in the Pacific to the low-wage labor of the surf industry today, Laderman argues that surfing in fact closely mirrored American foreign relations. Yet despite its less-than-golden past, the sport continues to captivate people worldwide. Whether in El Salvador or Indonesia or points between, the modern history of this cherished pastime is hardly an uncomplicated story of beachside bliss. Sometimes messy, occasionally contentious, but never dull, surfing offers us a whole new way of viewing our globalized world.