Accessible to all, this jam-packed psychology study guide has everything students ages 16+ need to help them master this fascinating subject. Super Simple Psychology covers topics ranging from brain anatomy and memory to phobias and addiction, breaking complex information down into manageable, bite-size chunks. Packed with all the core US Advanced Placement, UK A Level, and International Baccalaureate curriculum topics, Super Simple Psychology will help students succeed in the classroom. Each topic is fully illustrated, makes the facts crystal clear and easy-to-understand, and brings the subject to life. Information panels explain and analyze key theories and studies, with the help of simple graphics. A useful "Key facts" box provides a summary that can be used to help with revision. With clear, concise coverage of all the core psychology topics, Super Simple Psychology is the perfect guide for students to support them with classwork and homework, and make studying for exams as stress-free as possible.

A fantastic aid for coursework, homework, and test revision, this is the ultimate study guide to biology. From reproduction to respiration and from enzymes to ecosystems, every topic is fully illustrated to support the information, make the facts clear, and bring biology to life. For key ideas, “How it works” and “Look closer” boxes explain the theory with the help of simple graphics. And for revision, a handy “Key facts” box provides a summary you can check back on later. With clear, concise coverage of all the core biology topics, SuperSimple Biology is the perfect accessible guide for students, supporting classwork, and making studying for exams the easiest it’s ever been.

From acids to alloys and equations to evaporation, this guide makes complex topics easy to grasp at a glance. Perfect support for coursework, homework, and exam revision. Each topic is fully illustrated, to support the information, make the facts crystal clear, bring the science to life and make studying a breeze. A large central image explains the idea visually and each topic is summed up on a single page, helping children to quickly get up to speed and really understand how chemistry works. For key ideas, "How it Works" and "Look Closer" boxes explain the theory with the help of simple graphics. And for revision, a handy "Key Facts" box provides a simple summary you can check back on later. With clear, concise coverage of all the core topics, Super Simple Chemistry is the perfect accessible guide to chemistry for children, supporting classwork, and making studying for exams the easiest it's ever been.

Quick skills grounded in cognitive behavioral therapy (CBT) to help you find lasting relief from the painful thoughts that drive anxiety, depression, and more. In today’s increasingly uncertain world, it’s natural to feel anxious, scared, sad, lonely, angry, worried, or hopeless. Everybody experiences intense emotions sometimes. It’s normal. But when the pain becomes too strong and too enduring, it’s time for a change. CBT is widely regarded as the gold standard in psychotherapy for treating anxiety and depression. Based on the self-help classic, Thoughts and Feelings, this take-anywhere guide offers distilled CBT skills you can use anytime to challenge the negative thinking that leads to anxiety and depression, balance your emotions, and start engaging in activities that make you feel good about yourself. Most importantly, you’ll learn how your thoughts affect your mood, and how changing your thoughts can actually change your life! This super simple guide presents the most effective therapy for managing anxiety and depression in an easy-to-read format that therapists can refer to clients, and readers can refer to again and again.

A penetrating analysis of the dark corners of human deception, enlivened by intriguing case histories and experiments.

What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager's behavior problems, reduce racial prejudice, and close the achievement gap in education? There is no such pill, but story editing -- the scientifically based approach described in Redirect -- can accomplish all of this. The world-renowned psychologist Timothy Wilson shows us how to redirect the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change. Fascinating, groundbreaking, and practical, Redirect demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives. "There are few academics who write with as much grace and wisdom as Timothy Wilson. Redirect is a masterpiece." -- Malcolm Gladwell

This textbook provides a comprehensive account of psychology for all those with little or no previous knowledge of the subject. It covers the main areas of psychology, including social psychology, developmental psychology, cognitive psychology, personality, intelligence, and biological psychology.; Each chapter contains definitions of key terms, together with several multiple-choice questions and answers, and semi- structured essay questions. In addition, every chapter contains a "Personal Viewpoint" section, which encourages the reader to compare his or her views on psychology with the relevant findings of psychologists. The last chapter is devoted to study skills, and provides numerous practical hints for readers who want to study more effectively.

From perception tests and the Rorschach blots to B. F. Skinner and the stages of development, this primer for human behavior is packed with hundreds of ... psychology basics and insights...

Raising a baby is joyful, amazing . . . and ridiculously difficult. But with some insight into what's actually going on inside your little one's head, your job as a parent can become a little bit easier—and a lot more fun. In Think Like a Baby, coauthors Amber and Andy Ankowski—The Doctor and the Dad—show parents how to re-create classic child development experiments using common household items. These simple step-by-step experiments apply from the third trimester through age seven and beyond and help parents understand their children's physical, cognitive, language, and social development. Amazed parents won't just read about how their kids are behaving, changing, and thinking at various stages, they'll actually see it for themselves while interacting and having fun with them at the same time. Each experiment is followed by a discussion of its practical implications for parents, such as why to always bring more than one toy to a restaurant, which baby gadgets to buy (and which ones to avoid), how to get kids to be perfectly happy eating just half of their dessert, and much more.

"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.