You're required to use your school's core (or basal) reading program - but you don't love it. Here's 'Super Core ' to the rescue. Mark Weakland does not ask you to abandon your core reading program. Instead, he shows you how to make changes in your instruction, narrow the scope of what you teach, decrease the time your students spend in workbooks, and increase time they spend reading and writing for real purposes - to turbocharge your teaching and your students' learning.

Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ’bundling’. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and if you become that supplier it can transform a company. There are many outstanding examples: Magna International grew in several stages from a supplier of basic individual auto parts to a company manufacturing a product/service 'super-bundle'; ultimately sourcing and assembling the entire car itself. GE developed their business involving the supply of medical imaging machines to hospitals to become a 'super-bundler' of complete hospital radiological floor imaging operations planning, installation, and integration. IBM transformed their position as a supplier of individual hardware, software, and peripherals to companies into a product/service solution 'bundler' of increasing complexity, and finally into the 'super-bundle' of BPO (Business Process Outsourcing); representing an outsourced and complete integrated IT solution set for clients’ entire global operations. Roger More explores what was learned by these leading companies (amongst others) when they transformed their market strategies to become bundlers of complex integrated customer solutions. Over many years the author has developed and tested new concepts, maps and tools for use by a wide variety of managers in developing strategies for these bundled product/service solutions. His book now offers these maps and tools to all who invest in a copy.

The first review series in virology and published since 1953, Advances in Virus Research covers a diverse range of in-depth reviews, providing a valuable overview of the field. The series of eclectic volumes are valuable resources to virologists, microbiologists, immunologists, molecular biologists, pathologists, and plant researchers. Volume 89 features articles on topics including plant-based vaccines, transmission of arthropod-borne viruses by mosquitoes, arboviruses in domestic and wild animals, and more. - Contributions from leading authorities - Comprehensive reviews for general and specialist use - First and longest-running review series in virology

Includes the institute's Proceedings.