The must-read summary of Barbara and Elizabeth Pagano's book: "The Transparency Edge: How Credibility Can Make or Break You in Business". This complete summary of the ideas from Barbara and Elizabeth Pagano's book "The Transparency Edge" shows that, in the wake of numerous high-profile business and accounting disasters, transparency delivers clear and compelling business benefits. In their book, the authors highlight the advantages of an honest and transparent management style and the nine key behaviors that are decisive in assessing the credibility of leaders. This summary will teach you the importance of intellectual honesty and the techniques that you can use to improve your leadership skills. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Transparency Edge" and discover why you should become a transparent company and become the best leader you can be.

In Transparency, the authors–a powerhouse trio in the field of leadership–look at what conspires against "a culture of candor" in organizations to create disastrous results, and suggest ways that leaders can achieve healthy and honest openness. They explore the lightning-rod concept of "transparency"–which has fast become the buzzword not only in business and corporate settings but in government and the social sector as well. Together Bennis, Goleman, and O'Toole explore why the containment of truth is the dearest held value of far too many organizations and suggest practical ways that organizations, their leaders, their members, and their boards can achieve openness. After years of dedicating themselves to research and theory, at first separately, and now jointly, these three leadership giants reveal the multifaceted importance of candor and show what promotes transparency and what hinders it. They describe how leaders often stymie the flow of information and the structural impediments that keep information from getting where it needs to go. This vital resource is written for any organization–business, government, and nonprofit–that must achieve a culture of candor, truth, and transparency.

The authors apply the concept of 'transparency' to management, offering advice on how executives can gain the trust & confidence of their colleagues & subordinates, & how this trust can be turned into improved performance.

What Is Transparency? defines the concept of openness in every area of business, explaining its role in our global economy and revealing how transparency can be leveraged to give companies a competitive edge. Advantages include: Giving shareholders confidence in their company's profits Open, accessible leaders who promote loyalty and productivity Clearly defined policies, and goals that make a department run smoothly

The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

"Originally published in 2009 by Summerside Press."

"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

INSTANT NEW YORK TIMES BESTSELLER | An inspiring and urgent memoir by the former U.S. ambassador to Ukraine—a pioneering diplomat who spent her career advancing democracy in the post-Soviet world, and who electrified the nation by speaking truth to power during the first impeachment of President Trump. By the time she became U.S. Ambassador to Ukraine, Marie Yovanovitch had seen her share of corruption, instability, and tragedy in developing countries. But it came as a shock when, in early 2019, she was recalled from her post after a smear campaign by President Trump’s personal attorney and his associates—men operating outside of normal governmental channels, and apparently motivated by personal gain. Her courageous participation in the subsequent impeachment inquiry earned Yovanovitch the nation’s respect, and her dignified response to the president’s attacks won our hearts. She has reclaimed her own narrative, first with her lauded congressional testimony, and now with this memoir. A child of parents who survived Soviet and Nazi terror, Yovanovitch’s life and work have taught her the preciousness of democracy as well as the dangers of corruption. Lessons from the Edge follows the arc of her career as she develops into the person we came to know during the impeachment proceedings. “A brilliant, engaging, and inspiring memoir from one of America’s wisest and most courageous diplomats—essential reading for current policymakers, aspiring public servants, and anyone who cares about America’s role in the world.”—Madeleine K. Albright “At turns moving and gripping and always inspiring … a powerful testament to a uniquely American life well-lived and a remarkable career of dedicated public service at the highest levels of government.”—Fiona Hill, New York Times best-selling author of There Is Nothing for You Here: Finding Opportunity in the Twenty-First Century