The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century". This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment. Attracting ‘smart creatives’ depends on: 1. Culture 2. Strategy 3. Talent pool 4. Decisions 5. Communication 6. Innovation Added-value of this summary: • Save time • Attract ‘smart creatives’ • Use modern tools to get fast results To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!

The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century". This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment. Attracting ‘smart creatives’ depends on: 1. Culture 2. Strategy 3. Talent pool 4. Decisions 5. Communication 6. Innovation Added-value of this summary: • Save time • Attract ‘smart creatives’ • Use modern tools to get fast results To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

Provides information on managing one's online reputation in social networks, including Facebook and LinkedIn, and the wider World Wide Web, and offers advice on ways to protect oneself from identity theft, personal attacks, and cyberbullying.

This innovative guide will take you on a journey through SEO (Search Engine Optimization) from A to Z. The text is based on updated examples faithfully reported from the experiences with the 100 sites built by the Italian author Federico Magni, Senior SEO Specialist for about 10 years, and now founder of the SEOProf.it platform. Failures and successes on Google are told by analyzing not only the keyword and link building concepts, but also by focusing on the latest SEO strategies to place your site on search engines for a given keyword. In addition to practical suggestions and a bit of theory, you will find the experiences, the case studies verified in the European market, and the situations experienced by the author during his daily work in SEO, with concrete numbers and data. Written in a very clear and simple way, this SEO course is ideal for those who already know the subject, but also for those who have recently approached it. Recommended for the beginner who wants to start in the best way, but also for those who have a more advanced level and want to improve their skills for a professional growth. It's not a cold reading of false myths, tricks, or outdated content about SEO, but it's a book that gets straight to the point.

Each book is summarised to convey a brief idea of what each one has to offer the interested reader, while a 'Speed Read' for each book delivers a quick sense of what each book is like to read and a highly compressed summary of the main points of the book in question. The titles covered include thought-provoking classics on psychology, mindfulness, rationality, the brain, mathematical and economic thought and practical philosophy. The selection includes books about self-improvement as well as historically interesting accounts of how the mind works. Titles included go back as far as the Epictetus classic TheEnchiridion and Bertrand Russell's charming TheABC of Relativity, and proceed through classics such as Edward de Bono's Lateral Thinking and into the digital era with titles such as The Shallows and Big Data. The books are arranged chronologically, which draws attention to some of the interesting juxtapositions and connections between them. Some of the titles included are: Freakonomics, by Steven D. Levitt; Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell; Sapiens: A Brief History of Humankind, by Yuval Noah Harari; The Organized Mind: Thinking Straight in the Age of Information Overload, by Daniel J. Levitin; The Descent of Man, by Grayson Perry; How the Mind Works, by Steven Pinker; Black Box Thinking: Why Some People Never Learn from Their Mistakes - But Some Do, by Matthew Syed; We Should All Be Feminists, by Chimamanda Ngozi Adichie; Guns, Germs, and Steel: The Fates of Human Societies, by Jared Diamond; The Black Swan: The Impact of the Highly Improbable, by Nassim Nicholas Taleb; Man's Search for Meaning, by Viktor E. Frankl; The News: A User's Manual, by Alain de Botton; Mindware: Tools for Smart Thinking, by Richard E. Nisbett; The ABC of Relativity, by Bertrand Russell; The Psychopath Test, by Jon Ronson; The Path: What Chinese Philosophers Can Teach Us About the Good Life, by Michael Puett; A Brief History of Time, by Stephen Hawking; Messy: The Power of Disorder to Transform Our Lives, by Tim Harford; Big Data: A Revolution That Will Transform How We Live, Work, and Think, by Viktor Mayer-Schönberger; Moneyball: The Art of Winning an Unfair Game, by Michael Lewis; The Survivors Club: The Secrets and Science That Could Save Your Life, by Ben Sherwood; Black Box Thinking, by Matthew Syed; Chaos: Making a New Science, by James Gleick; A Short History of Nearly Everything, by Bill Bryson; The Shallows: What the Internet Is Doing to Our Brains, by Nicholas Carr; Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, by Scott Belsky; The Enchiridion, by Epictetus; Gödel, Escher, Bach, by Douglas R. Hofstadter; What I Talk About When I Talk About Running, by Haruki Murakami; and Lateral Thinking, by Edward de Bono.

"Pollock and Edwards explain the nuts-and-bolts of research design and data analysis in a clear and concise style. The Essential of Political Analysis is an intuitive introduction to complex material, replete with examples from the political science literature that add relevance to statistical concepts. This text offers students an excellent balance between the technical and the practical." —Francis Neely, San Francisco State University Gain the skills you need to conduct political analysis and critically assess statistical research. In this Sixth Edition of The Essentials of Political Science, bestselling authors Philip H. Pollock III and Barry C. Edwards build students’ analytic abilities and develop their statistical reasoning with new data, fresh exercises, and accessible examples. This brief, accessible guide walks students through the essentials—measuring concepts, formulating and testing hypotheses, describing variables—while using key terms, chapter-opening objectives, over 80 tables and figures, and practical exercises to get them using and applying their new skills. Using SPSS, STATA or R? Discounted package deals available with Philip H. Pollock’s companion workbooks. . Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Summary of Measure What Matters - How Google, Bono, and the Gates Foundation Rock the World with OKRs - A Comprehensive Summary PART 1: OKRs IN ACTION CHAPTER 1: GOOGLE AND OKRs The first chapter of the book starts with a description of an event. Back in 1999 John Doerr, the author of this book, gave Google a presentation of the OKRs. He did that while Google was still in its infancy period. At first, Google wanted to sort out the world’s information and turn it into something that could be accessed and used by users. The two founders of Google dreamed big and the author of this book believed in their vision. The first time Doerr used OKRs was when he worked as an engineer at Intel back at the 1970s. Later, OKRs also helped him to stay afloat at Sun Microsystems. What are OKRs? What do they stand for? OKRs mean Objectives and Key Results. They work on the principle of shared goal setting for individuals, teams, and organizations. Every great company needs solid leadership, proper judgment, and creativity. However, if those factors enhance the base of the firm, OKRs can help it ascend to unseen heights. This means that OKRs serve as a management methodology, which then plays an important role in guaranteeing that the firm’s significant issues over all its structures are the same. To be continued... Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc. Get a copy of this summary and learn about the book.

Annotation This book constitutes the thoroughly refereed post-proceedings of the International Workshop on Software Measurement, IWSM-Mensura 2007, held in Palma de Mallorca, Spain, in November 2007. The 16 revised full papers presented were carefully reviewed and selected for inclusion in the book. The papers deal with aspects of software measurement like function-points measurement, effort and cost estimates, prediction, industrial experiences in software measurement, planning and implementing measurement, measurement-based software process improvement, best practices in software measurement, usability and user interaction measurement, measurement of open source projects, teaching and learning software measurement as well as new trends and ontologies for software measurement.