The must-read summary of Rob Adams' book: "A Good Hard Kick in The Ass: Basic Training For Entrepreneurs". This complete summary of the ideas from Rob Adams' book "A Good Hard Kick in The Ass" shows that many aspiring entrepreneurs believe that their ideas are groundbreaking, their markets are ripe and all they need is some capital and a bit of advertising and they’re good to go. The author points out that it is not the case; it offers instead a frank reality check about what really matters in a startup. It highlights a set of nine fundamentals to starting and growing a business. It also pinpoints five key milestones to aim for when getting your product to market, from validating the prospective market and designing a business model to lining up investors and proving the product can be made. This summary demonstrates the importance of shifting your emphasis from the business model to the sales model, with useful explanations of the four most common sales models used by startups. If the product sells investors will back it and your company will be a success. Anyone looking to start and grow a new business will appreciate the candid advice in this engaging summary. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "A Hard Kick in the Ass" and discover advice to start and grow a new business.

Every day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They’ve been influenced by what Adams calls “business porn,” myths lingering like a bad hangover from the easy success days of the late ’90s. These entrepreneurs believe a unique idea is the key to igniting a great business. They think their industry experience already makes them experts on customer needs. They have simplistic, self-defeating illusions about sales, marketing, financing, and more. They say things like “I have a million-dollar business idea for a new product.” Wake up, says Adams: Good ideas are not scarce—they’re a dime a dozen. Businesses are successful not because of a unique idea but because of extraordinary execution. They offer a better, faster, or cheaper product or service, or they change the way the world solves a problem. In short, these entrepreneurs need just what Adams doses out in the pages of this book: a good hard kick in the ass. Adams debunks the myths and smashes the illusions—and he knows what he’s talking about, because he stands at the hub of many new startups. His firm, AV Labs, provides entrepreneurs with early financing as well as the management expertise they need to get off the ground. A Good Hard Kick in the Ass offers detailed, hard-hitting guidance for smart, sophisticated entrepreneurs and established businesspeople alike—along with vivid, in-depth examples of companies that are walking the walk right now. Adams’s straightforward, no-nonsense approach is just what’s needed in the post-bubble economy. From the Hardcover edition.

The must-read summary of Donald Laurie's book: "Venture Catalyst: The Five Strategies for Explosive Corporate Growth". This complete summary of the ideas from Donald Laurie's book "Venture Catalyst" shows that, regardless of the ebb and flow of the economy, business leaders are responsible for achieving two sometimes conflicting goals: meeting Wall Street expectations and developing new technologies and products. In his book, the author explains that the best approach to balance these two goals is to be more proactive in building new businesses. Impressive earnings and profit growth can and should be achieved by starting and then growing new ventures alongside the existing business. This summary will teach you five basic corporate growth strategies that can be applied to accomplish Laurie's venture approach. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Venture Catalyst" and discover the strategy you need to deliver impressive growth.

The must-read summary of Ashlee Vance's book: "Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future". This complete summary of the ideas from Ashlee Vance's book "Elon Musk" tells the story of Elon Musk's incredible yet rocky rise to fortune. While in 2015 he was worth $10 billion, he has not always been so successful and had to face near bankruptcy, failed projects and even a bout of malaria. This summary explains his journey from a college student with big dreams to a billionaire businessman and how he got to the top. An inspiring read for those just starting out in business and for those already at the top of the ladder. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Elon Musk" and discover the inspiring story of this billionaire businessman.

The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices". This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have called the shots and made decisions on behalf of the consumers. But with the availability of the internet, consumers are seizing back the initiative to make their own decisions and take control of their own futures. In his book, the author provides a guide to navigating this evolution and how you can take advantage of the internet to influence the choices of your customers. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Web Rules" and find out how you can benefit from the changing marketplace and the possibilities presented by the internet.

The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "Conversational Capital: How to Create Stuff People Love to Talk About". This complete summary of the ideas from Bertrand Cesvet, Tony Babinski and Eric Alper's book "Conversational Capital" shows the importance of injecting intensity into ordinary products and services to turn them into experiences that consumers love and will rave about to others. In their book, the authors explain the benefits of using this method to gain customers in today's modern media market. By reading this summary, you will learn why conversational capital is the most important thing you will ever learn and the endless benefits it will have for your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Conversational Capital" and learn the secrets to reaching customers and getting your brand out there.

The must-read summary of Michael Mauboussin's book: "Think Twice: Harnessing the Power of Counterintuition". This complete summary of the ideas from Michael Mauboussin's book "Think Twice" reveals the reasons why people sometimes make bad decisions. In his book, the author explains that this comes down to the mental software that is hardwired into the human brain. Most of us would rather do whatever comes to mind first rather than properly calibrating the evidence which lies at hand and applying that to our decision making. This summary demonstrates why you should try and think twice when making decisions in order to reduce the number of mistakes you make. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Think Twice" and find out how to make better decisions in your personal and professional life.

The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.

The must-read summary of Inder Sidhu's book: "Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth". This complete summary of the ideas from Inder Sidhu's book "Doing Both" answers one of the biggest questions in business: should we focus on the present or the future? In his book, the author explains how many companies struggle to find a balance between this optimise vs. innovate debate. Drawing from his own experience at world-class company Cisco, Inder Sidhu shares the practices that allow the company to do both, which you can learn and adapt for your own business. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Doing Both: Capturing Today's Profits and Driving Tomorrow's Growth" and find out how you tackle optimisation and innovation at the same time to make your company prosper.

The must-read summary of Brian Dietmeyer and Rob Kaplan's book: "Strategic Negotiation: A Breakthrough 4-Step Process for Effective Business Negotiation". This complete summary of the ideas from Brian Dietmeyer and Rob Kaplan's book "Strategic Negotiation" shows that negotiating effectively isn't really an art. It is a science or process that can and should be systemised as deals are becoming more and more complex. In their book, the authors provide a formal four-step process for strategic negotiation which will take the guesswork out of negotiating and enable you to blueprint each transaction. This summary explains each of these steps and how you can apply them. Added-value of this summary: • Save time • Understand key concepts • Improve your negotiation skills To learn more, read "Strategic Negotiation" and discover the key to becoming a world-class negotiator.