This book marks the fact that food catering has gone mainstream. At one time associated with organizers of seminars and conferences as a means of bonding the attendees of the event or to provide convenience so that each person who attended did not have to look for his own food. The food catering business is very closely connected with the industrial economic development of the Asian economies that underwent transformation in the late 1940's and continues up to today. The food provided at the seminars were arranged in three groups. A coffee break was held in the morning with a range of light snacks that included a major starch like fried rice or fried noodles. The lunch menu was clearly more extensive with a soup, a vegetable dish, a meat dish, a fish dish and a dessert. Care had to be taken to avoid offending anyone. Pork was not allowed nor was beef. The only meat served was chicken and it came in different forms: fried, roasted, boiled, with sweet and sour sauce, or with black pepper sauce or simply hot and spicy. The last meal was the tea break. In a way this meal was a milestone because the people of the Asian economies never had an afternoon break as they were expected to go home at 5 pm and have a meal at home at 6 pm. With the tea break it became a custom to have dinner or the evening meal later at 7 pm. The food provided at seminars went beyond the training room because it was convenient to have meals provided for, cooked by someone else. The idea that developed was called parties brought to you. Today sixty years after the introduction of the first seminar catered meal food catering is the norm for people wanting a party at home to celebrate a major feast or a personal milestone event like the birth of a baby or a wedding. Food catering has also become an event related to hospitality and appreciation. The mourners at a funeral wake are grateful to those who come to pay their respects and food is now catered to provide for these guests. In this book the author takes the approach that food catering must grow beyond its present roots and move out to become more mainstream in the form of a meal for a social gathering like that around a steamboat. Food catering has also the responsibility to maintain the health of a community by observing the rules of being: Less salty Less oily Less sweet Free of transfats Free of gluten Free of MSG And other Chemicals. Food catering becomes a mainstream food by being available and by being healthy.

"The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information." -- Amazon.com viewed February 8, 2021.

Those passionate about parties or cooking can now realize their dream of working from home at something they enjoy. Denise Vivaldo shares her experiences and advice on all the essentials and more, including estimating start-up costs and pricing services, finding clients, outfitting one’s kitchen, and honing food presentation skills.

In this invaluable reference, The Culinary Institute of America provides all the information that caterers and would-be caterers need to set up and run a successful catering business of any kind. From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, it provides detailed guidance on every aspect of the catering business, showing operators how to troubleshoot and creatively solve problems. Illustrated throughout with 50 photographs and 30 black-and-white illustrations, Catering is an indispensable guide for anyone who wants to succeed in this highly competitive field.

Do you enjoy cooking for others? Is your buffet table a work of art? Are your parties the best in the neighborhood? Then catering may be a great career for you! It's all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned food expert and caterer Joyce Weinberg covers all aspects of the catering business and shares her secrets to success with you, including how to: Choose a specialty-fancy fundraisers, company and family picnics, or romantic weddings; Learn the ropes before you start your business; Create a marketing plan that gets your company noticed by all the right people; Find clients and generate repeat customers. The Everything Guide to Starting and Running a Catering Business is all you need to make your passion your profession!

Many of us have endured a stint in food service, whether it was our first venture into the working world or served as a part-time job strictly for extra income. For the majority of us, there was never any intention of pursuing it as a career. However, the fast pace and interaction with a variety of people delights some, and they develop an enthusiastic attitude toward the business. These people often understand the sound fundamentals of food preparation, appreciate the value of personal service, and possess excellent people skills. But there is much more to the world of food service and food service management. This book reveal all the hidden facets of this fast-paced business and show you how to succeed as a food service manager. The author, Bill Wentz, speaks from experience, making his advice that much more valuable. Wentz truly understands the industry and shares the priceless experiences he had and lessons he learned throughout his career. In this book, you will learn if a food service career is right for you, the many opportunities available in the industry, and where to go for the best training. Food service managers will learn how to predict food costs, how to achieve profit goals, how to conduct recipe cost analysis, and how to realistically price a menu. In addition, this book discusses labor costs and controls, profit and loss statements, accounting systems, inventory, sanitation, and effective communication. Furthermore, Wentz shares his philosophies regarding ethics, hospitality, and performance. This book will show you how to develop and nurture your relationships with customers and how to keep them coming back to your establishment time after time, as well as how to be an effective manager, how to hire and train employees, how to get results, and how to further your success. The topics of proper kitchen design and layout, time management, and food quality are also covered in this unique book. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This series examines a wide array of professions; each book goes behind the scenes and on the job with a professional in a particular field. These books provide a glimpse of some of the projects, challenges, and rewards of a job on a day-to-day basis."" Humor and true stories abound in this lively glimpse into the real world of catering. Each day presents a new challenges in this diary, and routine tasks are frequently interrupted by major snafus, irate customers, and last minute orders. Trained cooks who fantasize about owning a food service will quickly see that thinking on their feet and remaining confident of their skills will be important keys to success in this business.

Catering continues to be an expanding industry. The author is an experienced chef with extensive knowledge of the hospitality industry. She has updated information and expanded on the role of social media.

James Beard Award–winning journalists expose food industry secrets in “the Kitchen Confidential of the big-ticket catering world” (New York Times). Hotbox reveals the real-life drama behind cavernous event spaces and soaring white tents, where cooking conditions have more in common with a mobile army hospital than a restaurant. Award-winning food writers the Lee brothers steeped themselves in the catering business for four years, learning the culture from the inside out. It’s a realm where you find eccentric characters, working in extreme conditions, who must produce magical events and instantly adapt when, for instance, the host’s toast runs a half-hour too long, a hail storm erupts, or a rolling rack of hundreds of ice cream desserts goes wheels-up. Whether they’re dashing through black-tie fundraisers or celebrity-spotting at a Hamptons cookout, the Lee brothers guide you on a romp from the inner circle—the elite team of chefs using little more than their wits and Sterno to turn out lamb shanks for eight hundred—to the outer reaches of the industries that facilitate the most dazzling galas. You’ll never attend a party—or entertain on your own—in the same way after reading this book. “Lively . . . [with] just the right combination of sophistication and self-deprecation [to] show us what really goes on behind the scenes.” —The Wall Street Journal “An absorbing, immersive, appetizing tale, written with sharp intelligence and style.” —Susan Orlean, New York Times–bestselling author of The Library Book “Brilliant, gleeful . . . full of tips and secrets.” —Bill Buford, national bestselling author of Heat “[A] captivating tell-all.” —Publishers Weekly

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success. From the Trade Paperback edition.