Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

Everyday, people just like you have a real chance to make serious money in real estate. All it requires is the discipline to purchase good property and the motivation to make new purchases that will create growing equity. Filled with in-depth insights and practical advice, Building Big Profits in Real Estate will show you the right way to invest in real estate. A successful stock market investor may need to perform extensive research to make a profit, but becoming a successful real estate investor can be more complex and far more hands-on, especially when you're just getting started. The good thing about real estate is that it offers more security as well as greater upside potential than any other investment--mainly because the value of property never goes to zero (unlike some recent stocks) and real estate prices often continue to go up even when general economic conditions are soft. Building Big Profits in Real Estate focuses on the sound strategies that everyone needs to understand before they invest in real estate. It covers important topics, such as analyzing markets, financing your projects, purchasing rental property, managing a real estate portfolio, finding new ways to invest, and understanding wholesale markets. It also reveals some of the most overlooked opportunities in the real estate market, including Section 8 rentals, wholesaling properties, and selling houses on a rent-to-own basis.

This authoritative work shows how to: - Decide on the best structure - Establish proper accounting methods - Handle taxes - Protect personal assets

As appealing and lucrative as property ownership can be, it isn't an occupation to be learned through trial and error. It's essential property owners understand all the ins and outs--legally and financially--for their own welfare as well as their tenants. Streetwise Landlording and Property Management addresses all aspects of the business, from the practical to the strategic. Property management is a 24/7 job with high risks as well as rewards. Streetwise Landlording and Property Management helps you assess whether or not you're cut out for the job.

Award-winning publicist Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for a business. Includes sample forms, resources, and other great ideas.

Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise “RM” books provide everything business-people need to get up and running in the fast lane. Readers benefit from the expert advice of seasoned professionals in all areas of business, from motivating employees to marketing, building website traffic to financing.

From writing a mission statement to imlementing a successful dot.com business plan, this book offers a step-by-step guide to creating the planning tools for online business needs.

Every great business begins with a great business plan! Nearly half of all new businesses fail within the first to years. To beat these odds, your new business needs a plan. Streetwise Business Plans with CD shows you how to create a professional business plan in no time. This book explains how to use a business plan to establish a sound business, develop a complete marketing strategy, and forecast change. Streetwise Business Plans with CD features multiple samples of prewritten text for every part of your plan, as well as two complete sample business plans. Streetwise Business Plans with CD includes sample material to be used in creating the ultimate business plan. The CD walks you through all of the basics and includes important topics such as Your General Executive Summary, Company Summary, Services & Products Summary, Market Analysis, Strategic Summary, Management Summary, and a Financial Plan. Whether you're expanding an established enterprise or opening a one-person shop, the best way to get your new business off to a good start is with Streetwise Business Plan with CD!

The savvy approach that readers expect from the "Streetwise" series is applied to critical MBA skills that are crucial to businesses of all sizes. In an innovative, user-friendly format, the book offers five popular business workshops: communications, leadership, employee motivation, financial management, and sales and marketing. Two-color throughout.

An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.