Dr.K.Sundravadivelu, Assistant Professor, Department of Computer Science, School of Information Technology, Madurai Kamaraj University, Madurai, Tamil Nadu, India. Mrs.P.Renuka, Assistant Professor, Department of Computer Applications, Dhanalakshmi Srinivasan College of Arts and Science for Women (Autonomous), Perambalur, Tamil Nadu, India. Mrs.V.Suganthi, Assistant Professor, Department of Computer Science, C.T.T.E College for Women, Affiliated to University of Madras, Chennai, Tamil Nadu, India. Mrs.S.Durgadevi, Assistant Professor, Department of Computer Applications, Dhanalakshmi Srinivasan College of Arts and Science for Women (Autonomous), Perambalur, Tamil Nadu, India. Mr.B.Murali Krishna, Assistant Professor, Department of Computer Science and Engineering, Vignan's LARA Institute of Technology and Science, Vadlamudi, Andhra Pradesh, India.

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.

Cybellium Ltd is dedicated to empowering individuals and organizations with the knowledge and skills they need to navigate the ever-evolving computer science landscape securely and learn only the latest information available on any subject in the category of computer science including: - Information Technology (IT) - Cyber Security - Information Security - Big Data - Artificial Intelligence (AI) - Engineering - Robotics - Standards and compliance Our mission is to be at the forefront of computer science education, offering a wide and comprehensive range of resources, including books, courses, classes and training programs, tailored to meet the diverse needs of any subject in computer science. Visit https://www.cybellium.com for more books.

Immerse yourself in the realm of big data with "Mastering Data Engineering: Advanced Techniques with Apache Hadoop and Hive," your definitive guide to mastering two of the most potent technologies in the data engineering landscape. This book provides comprehensive insights into the complexities of Apache Hadoop and Hive, equipping you with the expertise to store, manage, and analyze vast amounts of data with precision. From setting up your initial Hadoop cluster to performing sophisticated data analytics with HiveQL, each chapter methodically builds on the previous one, ensuring a robust understanding of both fundamental concepts and advanced methodologies. Discover how to harness HDFS for scalable and reliable storage, utilize MapReduce for intricate data processing, and fully exploit data warehousing capabilities with Hive. Targeted at data engineers, analysts, and IT professionals striving to advance their proficiency in big data technologies, this book is an indispensable resource. Through a blend of theoretical insights, practical knowledge, and real-world examples, you will master data storage optimization, advanced Hive functionalities, and best practices for secure and efficient data management. Equip yourself to confront big data challenges with confidence and skill with "Mastering Data Engineering: Advanced Techniques with Apache Hadoop and Hive." Whether you're a novice in the field or seeking to expand your expertise, this book will be your invaluable guide on your data engineering journey.

Plan, design, develop, and manage robust Power BI solutions to generate meaningful insights and make data-driven decisions. Purchase of the print or Kindle book includes a free eBook in the PDF format. Key FeaturesMaster the latest dashboarding and reporting features of Microsoft Power BICombine data from multiple sources, create stunning visualizations and publish Power BI apps to thousands of usersGet the most out of Microsoft Power BI with real-world use cases and examplesBook Description Mastering Microsoft Power BI, Second Edition, provides an advanced understanding of Power BI to get the most out of your data and maximize business intelligence. This updated edition walks through each essential phase and component of Power BI, and explores the latest, most impactful Power BI features. Using best practices and working code examples, you will connect to data sources, shape and enhance source data, and develop analytical data models. You will also learn how to apply custom visuals, implement new DAX commands and paginated SSRS-style reports, manage application workspaces and metadata, and understand how content can be staged and securely distributed via Power BI apps. Furthermore, you will explore top report and interactive dashboard design practices using features such as bookmarks and the Power KPI visual, alongside the latest capabilities of Power BI mobile applications and self-service BI techniques. Additionally, important management and administration topics are covered, including application lifecycle management via Power BI pipelines, the on-premises data gateway, and Power BI Premium capacity. By the end of this Power BI book, you will be confident in creating sustainable and impactful charts, tables, reports, and dashboards with any kind of data using Microsoft Power BI. What you will learnBuild efficient data retrieval and transformation processes with the Power Query M language and dataflowsDesign scalable, user-friendly DirectQuery, import, and composite data modelsCreate basic and advanced DAX measuresAdd ArcGIS Maps to create interesting data storiesBuild pixel-perfect paginated reportsDiscover the capabilities of Power BI mobile applicationsManage and monitor a Power BI environment as a Power BI administratorScale up a Power BI solution for an enterprise via Power BI Premium capacityWho this book is for Business Intelligence professionals and intermediate Power BI users looking to master Power BI for all their data visualization and dashboarding needs will find this book useful. An understanding of basic BI concepts is required and some familiarity with Microsoft Power BI will be helpful to make the most out of this book.

Unleash the Power of Robust Data Management with "Mastering PostgreSQL Database" In today's data-driven landscape, the ability to efficiently manage, store, and retrieve data is paramount. "Mastering PostgreSQL Database" is your definitive guide to mastering one of the most powerful and versatile open-source relational databases – PostgreSQL. Whether you're an experienced database administrator or a newcomer to the world of SQL databases, this book equips you with the knowledge and skills needed to harness the true capabilities of PostgreSQL. About the Book: "Mastering PostgreSQL Database" takes you on an enlightening journey through the intricacies of PostgreSQL, from foundational concepts to advanced techniques. From data modeling to performance optimization, this book covers it all. Each chapter is carefully crafted to provide both a deep understanding of the concepts and practical applications in real-world scenarios. Key Features: · PostgreSQL Foundations: Build a solid understanding of PostgreSQL's architecture, relational data model, and the SQL language for data manipulation. · Advanced SQL Techniques: Master advanced SQL querying techniques, including window functions, common table expressions, and recursive queries, for complex data retrieval. · Data Modeling and Design: Learn how to design effective database schemas, normalize data, and establish relationships for efficient data storage and retrieval. · Performance Optimization: Dive into strategies for optimizing query performance, indexing, and managing database statistics to ensure your PostgreSQL instance runs smoothly. · Advanced Features: Explore PostgreSQL's advanced features, including JSON and XML data types, full-text search, spatial data, and procedural languages. · High Availability and Replication: Understand PostgreSQL's mechanisms for achieving high availability, data replication, and failover to ensure data reliability. · Security and Administration: Learn best practices for database administration, user roles, access control, and data security to protect your PostgreSQL instance. · Integration and Ecosystem: Explore how PostgreSQL seamlessly integrates with other tools, frameworks, and languages, enabling you to build comprehensive applications. · Real-World Use Cases: Gain insights from real-world examples across industries, from finance and healthcare to e-commerce and beyond. Who This Book Is For: "Mastering PostgreSQL Database" caters to database administrators, developers, and anyone seeking to leverage the power of relational databases. Whether you're looking to enhance your skills or delve into the world of SQL databases, this book provides the insights and tools to navigate the intricacies of PostgreSQL. Why You Should Read This Book: In a data-intensive era where reliability and scalability are crucial, PostgreSQL stands out as a trusted choice for robust data management. "Mastering PostgreSQL Database" empowers you to fully harness its capabilities, enabling you to build applications that handle complex queries, manage large datasets, and ensure data integrity. © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

TAGLINE Unleash the Power of AWS Serverless Services for Scalable, Resilient, and Reactive Architectures KEY FEATURES ● Master the art of leveraging AWS serverless services to build robust event-driven systems. ● Gain expertise in implementing advanced event-driven patterns in AWS. ● Develop advanced skills in production-ready practices for testing, monitoring, and optimizing event-driven microservices in AWS. DESCRIPTION In the book Mastering Event-Driven Microservices in AWS, author Lefteris Karageorgiou takes you on a comprehensive journey through the world of event-driven architectures and microservices. This practical guide equips you with the knowledge and skills to design, build, and operate resilient, scalable, and fault-tolerant systems using AWS serverless services. Through concrete examples and code samples, you'll learn how to construct real-world event-driven microservices architectures, such as point-to-point messaging, pub/sub messaging, event streaming, and advanced architectures like event sourcing, CQRS, circuit breakers, and sagas. Leveraging AWS services like AWS Lambda, Amazon API Gateway, Amazon EventBridge, Amazon SQS, Amazon SNS, Amazon SQS, AWS Step Functions, and Amazon Kinesis, you'll gain hands-on experience in building robust event-driven applications. The book goes beyond just theory and delves into production-ready practices for testing, monitoring, troubleshooting, and optimizing your event-driven microservices. By the end of this comprehensive book, you'll have the confidence and expertise to design, build, and run mission-critical event-driven microservices in AWS, empowering you to tackle complex distributed systems challenges with ease. Whether you're an experienced developer or a team looking to stay ahead of the curve, Mastering Event-Driven Microservices in AWS is an essential resource that will equip you with the tools and knowledge necessary to harness the power of event-driven microservices in the AWS ecosystem. WHAT WILL YOU LEARN ● Design and implement event-driven microservices on AWS seamlessly. ● Leverage AWS serverless services more effectively. ● Build robust, scalable, and fault-tolerant event-driven applications on AWS. ● Implement advanced event-driven patterns on AWS. ● Monitor and troubleshoot event-driven microservices on AWS effectively. ● Secure and optimize event-driven microservices for production workloads on AWS. WHO IS THIS BOOK FOR? This book is an invaluable resource for developers, architects, and engineers who want to build scalable and efficient applications on the AWS platform using event-driven microservices architecture. It is tailored for professionals with prior experience in cloud computing and microservices development, providing them with the necessary knowledge and skills to leverage AWS serverless services effectively for designing and implementing event-driven microservices. TABLE OF CONTENTS 1. Introduction to Event-Driven Microservices 2. Designing Event-Driven Microservices in AWS 3. Messaging with Amazon SQS and Amazon SNS 4. Choreography with Amazon EventBridge 5. Orchestration with AWS Step Functions 6. Event Streaming with Amazon Kinesis 7. Testing Event-Driven Systems 8. Monitoring and Troubleshooting 9. Optimizations and Best Practices for Production 10. Real-World Use Cases on AWS Index

Unleash the Power of Data with "Mastering Business Intelligence (BI)" In today's data-driven world, businesses rely on Business Intelligence (BI) to transform raw data into actionable insights. BI professionals are at the forefront of this revolution, enabling organizations to make informed decisions and gain a competitive edge. "Mastering Business Intelligence (BI)" is your comprehensive guide to excelling in the world of BI, providing you with the knowledge, skills, and strategies to become a data-savvy expert. Your Path to BI Excellence Business Intelligence is not just about collecting data; it's about turning it into meaningful information and driving strategic outcomes. Whether you're new to BI or an experienced professional aiming to sharpen your skills, this book will empower you to master the art of Business Intelligence. What You Will Discover BI Fundamentals: Gain a deep understanding of BI concepts, methodologies, and tools, from data warehousing to data visualization. Data Analysis: Dive into data analysis techniques, data modeling, and data manipulation to extract valuable insights from diverse datasets. Data Visualization: Learn the art of storytelling through data with effective data visualization and reporting techniques. BI Tools and Technologies: Explore popular BI tools like Tableau, Power BI, and QlikView, and discover how to leverage them for maximum impact. Data Governance and Ethics: Understand the importance of data governance, data quality, and ethical considerations in BI. Career Advancement: Explore career pathways in the BI field and learn how mastering BI can open doors to exciting job opportunities. Why "Mastering Business Intelligence (BI)" Is Essential Comprehensive Coverage: This book provides comprehensive coverage of BI topics, ensuring you have a well-rounded understanding of BI concepts and applications. Expert Guidance: Benefit from insights and advice from experienced BI professionals and industry experts who share their knowledge and best practices. Career Advancement: BI offers a wide range of career opportunities, and this book will help you unlock your full potential in this dynamic field. Stay Ahead: In a data-driven world, mastering BI is vital for staying competitive and contributing to data-driven decision-making. Your Journey to BI Mastery Begins Here "Mastering Business Intelligence (BI)" is your roadmap to excelling in the world of BI and advancing your career. Whether you aspire to be a BI analyst, data scientist, or BI consultant, this guide will equip you with the skills and knowledge to achieve your goals. "Mastering Business Intelligence (BI)" is the ultimate resource for individuals seeking to excel in the world of Business Intelligence. Whether you are new to BI or looking to enhance your skills, this book will provide you with the knowledge and strategies to become a data-savvy expert. Don't wait; begin your journey to BI mastery today! © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com

Microsoft Azure has over 20 platform-as-a-service (PaaS) offerings that can act in support of a big data analytics solution. So which one is right for your project? This practical book helps you understand the breadth of Azure services by organizing them into a reference framework you can use when crafting your own big data analytics solution. You’ll not only be able to determine which service best fits the job, but also learn how to implement a complete solution that scales, provides human fault tolerance, and supports future needs. Understand the fundamental patterns of the data lake and lambda architecture Recognize the canonical steps in the analytics data pipeline and learn how to use Azure Data Factory to orchestrate them Implement data lakes and lambda architectures, using Azure Data Lake Store, Data Lake Analytics, HDInsight (including Spark), Stream Analytics, SQL Data Warehouse, and Event Hubs Understand where Azure Machine Learning fits into your analytics pipeline Gain experience using these services on real-world data that has real-world problems, with scenarios ranging from aviation to Internet of Things (IoT)

Unleash the Power of Time-Series Data with "Mastering InfluxDB Database" In the dynamic world of data management, efficiently handling time-series data has become an essential skill. "Mastering InfluxDB Database" is your ultimate guide to mastering one of the most powerful time-series databases available – InfluxDB. Whether you're a seasoned data professional or a newcomer to time-series data management, this book equips you with the knowledge and skills needed to harness the true capabilities of InfluxDB. About the Book: "Mastering InfluxDB Database" takes you on an enlightening journey through the intricacies of time-series data management and InfluxDB. From the core concepts of time-series databases to advanced techniques in data modeling, querying, and optimization, this book covers it all. Each chapter is carefully crafted to provide a deep understanding of the concepts and practical applications in real-world scenarios. Key Features: · Time-Series Data Fundamentals: Establish a solid foundation by exploring the core concepts of time-series data, its unique challenges, and how InfluxDB addresses them. · Data Organization: Learn how to design efficient schemas and measurement structures that optimize data storage and query performance. · InfluxQL and Flux: Master both InfluxDB's native query language (InfluxQL) and the more recent query language (Flux) for flexible and powerful data querying. · Continuous Queries and Retention Policies: Understand how to set up continuous queries and retention policies to manage data granularity and retention efficiently. · Data Exploration: Discover techniques for data exploration, visualization, and analysis to gain insights from your time-series data. · High Availability and Scalability: Dive into strategies for deploying high availability clusters and scaling InfluxDB to meet the demands of large-scale data. · Integration and Ecosystem: Explore how InfluxDB seamlessly integrates with other tools and frameworks, enabling you to build comprehensive data pipelines and applications. · Real-World Applications: Gain insights from a variety of real-world use cases, from IoT sensor data and monitoring systems to financial analytics and DevOps. · Administration and Security: Learn best practices for database administration, security, and backup, ensuring data integrity and user privacy. Who This Book Is For: "Mastering InfluxDB Database" is designed for data engineers, developers, database administrators, and anyone passionate about leveraging the power of time-series data. Whether you're new to time-series databases or aiming to enhance your expertise, this book provides the insights and tools to navigate the complexities of InfluxDB. Why You Should Read This Book: In a data landscape where time matters, InfluxDB stands out as a leader in time-series data management. "Mastering InfluxDB Database" empowers you to fully harness its potential, enabling you to build applications that depend on real-time insights, predictive analytics, and historical trend analysis. © 2023 Cybellium Ltd. All rights reserved. www.cybellium.com