Operations Enduring Freedom and Iraqi Freedom were the first major wars of the 21st century. They will not be the last. They have significantly impacted how the U.S. Government and military think about prosecuting wars. They will have a generational impact on the U.S. military, as its future leaders, particularly those in the ground forces, will for decades be men and women who served in Iraq and Afghanistan. It is imperative that leaders at all levels, both military and civilian, share their experiences to ensure that we, as a military and as a country, gain appropriate insights for the future. When General George W. Casey, Jr., was the Army chief of staff, he encouraged leaders at the war colleges, staff colleges, and advanced courses to write about what they did in Iraq and Afghanistan so that others could be better prepared when they faced similar challenges. This book is General Casey's effort to follow his own advice, offering narratives and insights about his tenure as commander of Multi-National Force-Iraq so that future leaders can be better prepared for the next conflict.

In this addition to the highly acclaimed Encountering Mission series, two leading missionary scholars offer an up-to-date discussion of missionary strategy that is designed for a global audience. The authors focus on the biblical, missiological, historical, cultural, and practical issues that inform and guide the development of an effective missions strategy. The book includes all the features that have made other series volumes useful classroom tools, such as figures, sidebars, and case studies. Students of global or domestic mission work and mission practitioners will value this new resource.

This unique book takes silence as its central concept and questions the range of meanings and values which inform the idea as it impinges on the creative process and its content and contexts. The thematic core of silence allows a consideration of silencing and silence as opposite ends of a spectrum: one shutting down, the other enabling and opening up. As a multidisciplinary collection of essays derived from the teaching and implementation of Creative Writing at university level, the contributors consider silence as strategic, both through the need for silence and as something which compels resistance. They explore how writing has employed images and tropes of silence in the past, and used silence and gaps technically. In considering marginalised and forgotten voices, this book shows how writers bring their diverse range of backgrounds and experience to work with and against silence in Creative Writing Studies. The first theoretical work on silence in Creative Writing, this field-shifting book is an essential read for both practitioners and students of Creative Writing at the higher education level.

This is the real story of how George W. Bush came to double-down on Iraq in the highest stakes gamble of his entire presidency. Drawing on extensive interviews with nearly thirty senior officials, including President Bush himself, The Last Card offers an unprecedented look into the process by which Bush overruled much of the military leadership and many of his trusted advisors, and authorized the deployment of roughly 30,000 additional troops to the warzone in a bid to save Iraq from collapse in 2007. The adoption of a new counterinsurgency strategy and surge of new troops into Iraq altered the American posture in the Middle East for a decade to come. In The Last Card we have access to the deliberations among the decision-makers on Bush's national security team as they embarked on that course. In their own words, President George W. Bush, Vice President Dick Cheney, National Security Advisor Stephen Hadley, Secretary of State Condoleezza Rice, White House Chief of Staff Joshua Bolten, Secretary of Defense Robert Gates, and others, recount the debates and disputes that informed the process as President Bush weighed the historical lessons of Vietnam against the perceived strategic imperatives in the Middle East. For a president who had earlier vowed never to dictate military strategy to generals, the deliberations in the Oval Office and Situation Room in 2006 constituted a trying and fateful moment. Even a president at war is bound by rules of consensus and limited by the risk of constitutional crisis. What is to be achieved in the warzone must also be possible in Washington, D.C. Bush risked losing public esteem and courted political ruin by refusing to disengage from the costly war in Iraq. The Last Card is a portrait of leadership—firm and daring if flawed—in the Bush White House. The personal perspectives from men and women who served at the White House, Foggy Bottom, the Pentagon, and in Baghdad, are complemented by critical assessments written by leading scholars in the field of international security. Taken together, the candid interviews and probing essays are a first draft of the history of the surge and new chapter in the history of the American presidency.

A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers: • An insurgent’s clear mission and purpose • An unambiguous owner mindset • A relentless obsession with the front line Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth.

In a series of riveting interviews, America's senior statesman discusses the challenges of directing foreign policy during times of great global tension. As National Security Advisor to Richard Nixon, Henry Kissinger transformed America's approach to diplomacy with China, the USSR, Vietnam, and the Middle East, laying the foundations for geopolitics as we know them today. Nearly fifty years later, escalating tensions between the US, China, and Russia are threatening a swift return to the same diplomatic game of tug-of-war that Kissinger played so masterfully. Kissinger on Kissinger is a series of faithfully transcribed interviews conducted by the elder statesman's longtime associate, Winston Lord, which captures Kissinger's thoughts on the specific challenges that he faced during his tenure as NSA, his general advice on leadership and international relations, and stunning portraits of the larger-than-life world leaders of the era. The result is a frank and well-informed overview of US foreign policy in the first half of the 70s—essential reading for anyone hoping to understand tomorrow's global challenges.

A critical look into how and why the U.S. military needs to become more adaptable. Every military must prepare for future wars despite not really knowing the shape such wars will ultimately take. As former U.S. Secretary of Defense Robert Gates once noted: "We have a perfect record in predicting the next war. We have never once gotten it right." In the face of such great uncertainty, militaries must be able to adapt rapidly in order to win. Adaptation under Fire identifies the characteristics that make militaries more adaptable, illustrated through historical examples and the recent wars in Iraq and Afghanistan. Authors David Barno and Nora Bensahel argue that militaries facing unknown future conflicts must nevertheless make choices about the type of doctrine that their units will use, the weapons and equipment they will purchase, and the kind of leaders they will select and develop to guide the force to victory. Yet after a war begins, many of these choices will prove flawed in the unpredictable crucible of the battlefield. For a U.S. military facing diverse global threats, its ability to adapt quickly and effectively to those unforeseen circumstances may spell the difference between victory and defeat. Barno and Bensahel start by providing a framework for understanding adaptation and include historical cases of success and failure. Next, they examine U.S. military adaptation during the nation's recent wars, and explain why certain forms of adaptation have proven problematic. In the final section, Barno and Bensahel conclude that the U.S. military must become much more adaptable in order to address the fast-changing security challenges of the future, and they offer recommendations on how to do so before it is too late.

Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the alignment of multiple internal and external stakeholders. This multi-pronged process is anything but straightforward, and the business world is filled with examples of key account programs that have not achieved the expected results. This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with experienced practitioners, best practices of successful companies, along with straightforward practical guide- lines for executives and sales leaders, this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers.