Strategic Marketing In The Global Forest Industries
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Author |
: Heikki Juslin |
Publisher |
: |
Total Pages |
: 616 |
Release |
: 2002 |
ISBN-10 |
: MINN:31951D02171001J |
ISBN-13 |
: |
Rating |
: 4/5 (1J Downloads) |
Synopsis Strategic Marketing in the Global Forest Industries by : Heikki Juslin
Author |
: Eric Hansen |
Publisher |
: |
Total Pages |
: |
Release |
: 2018 |
ISBN-10 |
: OCLC:1319306344 |
ISBN-13 |
: |
Rating |
: 4/5 (44 Downloads) |
Synopsis Strategic Marketing in the Global Forest Industries - Third Edition by : Eric Hansen
Author |
: Eric Hansen |
Publisher |
: CRC Press |
Total Pages |
: 480 |
Release |
: 2013-12-04 |
ISBN-10 |
: 9781439879276 |
ISBN-13 |
: 1439879273 |
Rating |
: 4/5 (76 Downloads) |
Synopsis The Global Forest Sector by : Eric Hansen
Changes in production, demand, supply, and trade patterns; the impact of green building and bioenergy on industry practices and policy infrastructure; and new economies with production advantages and large consumption bases all present challenges and opportunities in the forest sector. With contributions from leading experts in academia and professional organizations, The Global Forest Sector: Changes, Practices, and Prospects fills a gap in the literature that is preventing students, scholars, and policy makers from developing a timely, structured, big-picture view of forest sector business. In addition, the book reviews current thinking on a wide variety of business management issues in the forest sector. The book covers managing change in the global forest sector and the impact of globalization on forest users. It discusses markets and market forces, new products and product categories, and the influence of China and Russia. The book then examines the environmental paradigm, including environmental activism, sustainability, and the impact of green building and bioenergy. The book concludes with coverage of the role of information technology, corporate social responsibility, innovation, and next steps. Overall, this book helps readers both develop a bird’s eye view of the changes surrounding the forest sector as well as have a magnified view of numerous managerial issues associated with these changes. The content paints a picture of the current and changing forest sector including the state of forests, the nature of markets, the newly emerged patterns of stakeholder impact, and evolution of key business practices. It provides the foundation needed to develop the conservation-based economy required for future success in the global forest sector.
Author |
: Martin Reeves |
Publisher |
: Harvard Business Review Press |
Total Pages |
: 281 |
Release |
: 2015-05-19 |
ISBN-10 |
: 9781625275875 |
ISBN-13 |
: 1625275870 |
Rating |
: 4/5 (75 Downloads) |
Synopsis Your Strategy Needs a Strategy by : Martin Reeves
You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
Author |
: Dorothé Gerritsen |
Publisher |
: CABI |
Total Pages |
: 258 |
Release |
: 2020-03-19 |
ISBN-10 |
: 9781789242300 |
ISBN-13 |
: 1789242304 |
Rating |
: 4/5 (00 Downloads) |
Synopsis Events as a Strategic Marketing Tool, 2nd Edition by : Dorothé Gerritsen
Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.
Author |
: Sophie D'Amours |
Publisher |
: CRC Press |
Total Pages |
: 358 |
Release |
: 2016-12-01 |
ISBN-10 |
: 9781498704878 |
ISBN-13 |
: 1498704875 |
Rating |
: 4/5 (78 Downloads) |
Synopsis Forest Value Chain Optimization and Sustainability by : Sophie D'Amours
This book provides a global perspective on the various issues that the industry has to face as well as to provide some key global strategies that can help coping with those global challenges, such as collaboration, strategic value chain planning, and interdependency analyses. It presents literature reviews, strategic research orientations, assessment of some current key issues, and state-of-the-art methodologies.
Author |
: Food and Agriculture Organization of the United Nations |
Publisher |
: Food & Agriculture Org. |
Total Pages |
: 139 |
Release |
: 2018-07-06 |
ISBN-10 |
: 9789251305614 |
ISBN-13 |
: 9251305617 |
Rating |
: 4/5 (14 Downloads) |
Synopsis The State of the World’s Forests 2018 by : Food and Agriculture Organization of the United Nations
Nearly three years ago, world leaders agreed to the United Nations 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals (SDGs) – the central framework for guiding development policies throughout the world. This edition of The State of the World’s Forests is aimed at enhancing our understanding of how forests and their sustainable management contribute to achieving several of the SDGs. Time is running out for the world’s forests: we need to work across sectors, bring stakeholders together, and take urgent action. The State of the World’s Forests 2018 identifies actions that can be taken to increase the contributions of forests and trees that are necessary to accelerate progress towards the SDGs. It is now critical that steps be taken to work more effectively with the private sector, and the informal forest sector must be transformed in order to bring broader economic, social and environmental benefits. Seventy years ago, when FAO completed its first assessment of the world’s forest resources, the major concern was whether there would be enough timber to supply global demand; now we recognize the greater global relevance of our forests and trees. For the first time, The State of the World’s Forests 2018 provides an assessment of the contribution of forests and trees to our landscapes and livelihoods. The purpose of this publication is to provide a much wider audience with an understanding of why forests and trees matter for people, the planet and posterity.
Author |
: Pasi Martikainen |
Publisher |
: |
Total Pages |
: 176 |
Release |
: 1994 |
ISBN-10 |
: 9514566610 |
ISBN-13 |
: 9789514566615 |
Rating |
: 4/5 (10 Downloads) |
Synopsis Strategic Marketing Planning in the Finnish Forest Industries by : Pasi Martikainen
Author |
: Michael E. Porter |
Publisher |
: Simon & Schuster |
Total Pages |
: 396 |
Release |
: 1998 |
ISBN-10 |
: 0684005778 |
ISBN-13 |
: 9780684005775 |
Rating |
: 4/5 (78 Downloads) |
Synopsis Competitive Strategy by : Michael E. Porter
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
Author |
: Philip Kotler |
Publisher |
: Pearson Higher Education AU |
Total Pages |
: 743 |
Release |
: 2015-05-20 |
ISBN-10 |
: 9781486001774 |
ISBN-13 |
: 1486001777 |
Rating |
: 4/5 (74 Downloads) |
Synopsis Marketing by : Philip Kotler
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.