The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

This original Research Handbook examines the key legal aspects of a professional football club’s actions. Reflecting also on the role of key governing bodies such as UEFA, the Handbook informs and contributes to the ongoing debate surrounding the governance and behaviours of professional football clubs.

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.

In a world of competing public policy priorities, economic challenges and political uncertainty, sports development organisations and initiatives need to adapt to survive. This book makes the case for 'Sporting Capital' as a new conceptual model of sports participation with the potential to transform public policy and practice in sports development. The central argument presented is that a model of Sporting Capital - with its three domains of physiological, social and psychological attributes - provides a missing framework, creating a new impetus for sustained growth in community sport by joining up the levels at which sports development is planned and implemented. Touching on important issues such as youth sport, public health, volunteering, disability, ethnicity and social inequality, it examines patterns of sports participation in relation to age, gender and social class and offers recommendations for strategic policy improvements that can be implemented by practitioners working on the frontline of community sport. Sporting Capital: Transforming Sports Development Policy and Practice provides valuable insights for all those interested in sports development, youth sport, community sport, or sport and social policy.

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural, economic and geographical borders, from both commercial and social justice perspectives. Written by leading sport management and sport development scholars from around the world, the book highlights international management challenges, suggests appropriate management practices, and raises questions to stimulate further debate. From a commercial sport management perspective it explores key topics including the management of sport communication in an age of digital media, crowd funding in sport, managing government and commercial alliances, and managing power and politics in sport. From a social justice perspective, it examines issues including sport volunteer management, the management of sport for inclusion, and academic partnerships in international sport management. Offering an authoritative survey of contemporary international sport management, as well as signposts for future research and practice, this is fascinating reading for all students, researchers and practitioners working in sport management or sport development.

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

Now in a fully updated and expanded fifth edition, this textbook introduces the power and politics of sport organizations to the readers. It explores the managerial activities essential to good governance and policy development and looks at the structure and functions of individual organizations within the larger context of the global sport industry. Full of real-world examples, cases, and data, this book examines the dilemmas faced by sport managers, administrators, and policymakers in their everyday work, helping readers to understand the importance of good governance and sound policy frameworks in any successful sport organization. Introducing core managerial functions and surveying every sector of contemporary sport from school and community sport to professional leagues and international megaevents, this edition includes brand-new chapters focused on diversity, equity, and inclusion; on esports; and on governance in times of crisis, covering issues such as COVID-19, climate change, scandal, and security risks. Helping readers to see a big picture across the contemporary sport industry, at all levels, and to find their place in it as future sport managers, this textbook is essential for all courses on sport governance, sport policy, or sport development. This book is accompanied by a suite of useful ancillary materials, including an instructors’ guide, test bank, and PowerPoint slides.

Simplify the complexities of sport governance with an engaging and thought-provoking guide to how authority, policies, rules, and regulations can influence decision making in sport organizations. Governance in Sport: Analysis and Application With Web Resource examines the structure of governance within sport organizations across a breadth of levels and a variety of industry sectors to prepare students to practice principles of good governance and ethical decision making. The content is presented from three broad perspectives: (1) Students will first learn the foundation of legal and managerial practices in sport governance, encompassing ethical behavior, effective leadership, decision making, and policy development within sport organizations. (2) Once the groundwork is established, a geographical framework explores the structures and functions of regulatory agencies for sport at the local, state, national, regional, and global levels. Students will gain an appreciation for how agencies vary, as well as the differences in for-profit, nonprofit, and quasi-public sport organizations at the various levels. (3) Students will examine the nuances of sport governance across selected sectors of the sport industry. Professional sport, amateur sport, sport media, sporting goods and licensing, and fitness, wellness, and health are presented alongside the emerging and rapidly evolving sectors of sport marketing, legalized sport wagering, and esports for a realistic look at how governance is applied across different sectors. To enhance practical application, a related web resource presents 12 in-depth case studies and debates on relevant examples of governance in action within sports organizations. Each case study provides thought-provoking perspectives, authored by industry experts and scholars across sport business and academia. Students will gain real-world understanding of how governance varies across national and international levels by scrutinizing contemporary issues such as the NCAA college basketball corruption scandal, the NFL kneeling policy, Olympic host city selection, and poaching in esports. Critical thinking skills are encouraged with multiple-choice and discussion questions provided at the end of each case study. Additional learning aids also help to connect foundational knowledge to modern-day application. Governance in Action boxes highlight key concepts and provide context in relationship to recent events. Critical thinking questions encourage classroom discussion, and end-of-chapter applied activities help to solidify understanding. Providing an overview of managing sport at all levels and all sectors, Governance in Sport will help students develop an acute understanding of where power resides, how decisions are made, and the impact of those factors on the goals, purpose, and structure of sport organizations. Note: The web resource is included with all new print books and some ebooks. For ebook formats that don’t provide access, the web resource is available separately.