Great leaders are great storytellers. If you want to disrupt, inspire, and persuade--go beyond the data. You need a story. As a leader, you can't ask your team to invest in a vision or a strategy they don't fully understand or believe in--especially when your ideas challenge the status quo. At a time when disruption is redefining every quadrant of life, those who can get their story straight can win over even the most reluctant audience. Drawing on 30,000 years of storytelling, Story 10x delivers a fresh approach for how to inspire and influence in the digital age. Most people think of storytelling as "once upon" fairy tales or how to tell a better anecdote. In reality, getting clear on your strategic narrative is how you navigate hypergrowth. In these pages, you'll learn how to craft an Undeniable Story--a 3-step narrative framework for any high-stakes presentation. Apply the same strategies embraced by Google, Facebook, and Hulu to communicate some of their biggest breakthroughs. Invest in your story, and you can literally bend the limits of time, money, and people. Discover your Undeniable Story. Next time you're in front of senior leaders, investors, customers, or your team, make it difficult--if not impossible--for them to reject the future you're trying to create. Harness the magic of Story 10x, and turn the impossible into the inevitable.

Highly skilled 10x talent brings at least 10 times the value to your organization. By understanding how to attract, manage, and retain these sought-after individuals, your business will become more agile, innovative, and experience transformational growth. 10xers can tackle a company’s toughest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up. Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough success by upending traditional business practices. It also reveals how individuals can evolve from good to great to 10x, and enjoy the many perks and rewards this status brings. In Game Changer, you’ll learn: How highly skilled talent is transforming companies of all sizes and industries through real world stories and first-hand testimonies from top executives and entrepreneurs. Ways managers can become coaches that empower their team to accomplish amazing results. The unconventional business environment 10xers need for massive productivity, including deep flow states, greater autonomy and ownership, and work time flexibility. How to see yourself as both talent and management and become comfortable switching these hats. Game Changer will show you how to make an impact at work, become a highly skilled and phenomenally gifted employee, and experience the rewards and satisfaction of being 10x.

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

Through the lenses of urban teenagers, this book lets us delight in a world of experiences that capture their understanding and perceptions about Giving. A soulful read that throws light on the subtleties and inexpressible aspects of Giving, Receiving and making a difference. Dive in, to soak into the personal anecdotes that strike a chord, and allows us to imagine, reflect and dream.

f you're an innovator or change-maker, this book sheds new light on how to shift perceptions and get others to believe in what you're doing. BELIEVE ME introduces you to 15 storytelling axioms that will change how you think about your work. Axioms like: People don't really buy your product, solution, or idea, they buy the stories that are attached to it. Each axiom is supported by examples and inspired quotes from recognized luminaries, including Barack Obama, Gloria Steinem, Seth Godin, Tom Peters, and Joseph Campbell.

Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

This book is one of a kind. It traces the history of human awareness of God and belief back to its earliest roots, long before the Bible, the Koran, the Upanishads and other writings. It shows how the foundation for belief in God was contained within the instant of creation itself. Scientists call this the big bang. It shows that as the universe developed there came a point in human development where we had the capability to begin to be aware of an afterlife. These ideas were primitive by our standards today but they served to create a solid foundation for increasing complex and more thorough understandings of who God is and our relationship with Him. This book covers the well known axial age where there was a watershed or flood of prophets and holy men who advanced understandings of both philosophy and theology and science in the hundreds of years before the coming of Jesus Christ. In a real sense they prepared the way for God s son and His gospel. It is these men who changed the course of human understanding of God with new revolutionary ideas that advanced the self revelation of God to humankind. The last part of the book looks at religion today and how we got here and ends with God s view of humanity as we constantly strive toward God on our individual spiritual journeys.

The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.