When Madam President moves into the Oval Office of the White House, she will share a path that several women have helped to pave. Often left off the history pages—and out of the minds of many Americans—are the presidential bids of several women: Margaret Chase Smith, 1964; Shirley Chisholm, 1972; Patricia Schroeder,1988; Elizabeth Dole, 2000; Carol Moseley Braun 2004; and Hillary Clinton, 2008/ 2016. Still Paving the Way for Madam President shows the progress women candidates have made as they have moved from symbolic candidates to viable candidates and in 2016, the Democratic nominee. This study shines a light on the persistent obstacles that face women candidates and offers insight into what it will take to finally shatter the seemingly impenetrable political glass ceiling.

This book chronicles the lives, communication styles, and presidential bids of five remarkable women_Margaret Chase Smith, Shirley Chisholm, Patricia Schroeder, Elizabeth Dole, and Carol Moseley Braun_while also addressing the obstacles and opportunities for women as presidential contenders.

Prepare to discover new heroes among these twenty-one women who challenged the status quo, championed others, and made their voices heard. From Jane Addams to Alice Waters, from groundbreaking artists and social justice advocates to scientific pioneers and business innovators, a strong thread of trailblazing women runs through American history. Written in compelling, accessible prose and vividly illustrated by Caldecott Medalist Emily Arnold McCully, this collection of inspiring and expertly researched profiles charts the bold paths these women forged in the twentieth century. The subjects profiled include: Jane Addams Ethel Percy Drusilla Baker Gertrude BergRachel CarsonShirley ChisholmJoan CooneyIsadora DuncanBarbara GittingsTemple GrandinGrace HopperDolores HuertaBillie Jean KingDorothea LangePatsy MinkVera RubinMargaret SangerGladys TantaquidgeonIda M. TarbellMadame C. J. WalkerAlice WatersSecond Wave Feminism

A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump examines the campaign speeches of Bernie Sanders and Donald Trump as they targeted members of the American public that were ideologically different but equally emotionally vulnerable. Each appealed to marginalized segments of the electorate, groups at opposite ends of the political spectrum, joined through a shared distrust and fear of politics instead of political or even party affiliation. Both Sanders and Trump polarized and reinforced their respective bases as “outsiders.” Both relied on anti-establishment arguments and discussions grounded in personal attacks against “enemies” during which they joined their target audiences as marginalized outsiders united through a desire to overthrow the status quo and re-claim America. The book expands on previous ideas about dialogue and political talk and asserts that rather than serving as a model of civic and civil discourse, the rhetoric of Sanders and Trump was reactionary and divisive, begun with different intentions and producing different results.

Stories of religious conversion have been told for millennia. Yet many prominent figures such as Ronald Reagan, Hillary Clinton, and Rick Perry have also used stories of their change from one political worldview to another as a communication strategy aimed at winning the hearts and minds of the public. This book is about political conversion stories in public discourse, in their evolution from and interactions with religion. From a historical perspective, it charts the development of conversion narratives from religious contexts to their contemporary applications as specifically political messages. Since these narratives continue to be used in the culture wars, this book examines several related autobiographies that contributed to the use of this strategy in contemporary U.S. politics. Each case shows how shifts during the postwar period called for conversion texts under varying guises, and illustrates how and why the majority of these stories have been of conversions from the ideological left to the right. Examining political conversion as a form of public persuasion, Political Conversion ultimately provides insight into what these types of civic-religious stories mean for democratic communication and communities.

Electing Madam Vice President presents the presidential bids of the six women who ran for the Democratic nomination for President of the United States in 2020 and the historic, groundbreaking vice-presidential candidacy of Kamala Harris.When Vice President Kamala Harris and her family moved into Number One Observatory Circle, the official Vice Presidential residence of the United States, she claimed a title no other women in the United States ever had: Vice President. She is closer to the United States presidency than any woman in history. Yet, she has repeated often that she is standing on the shoulders of women who have come before her to try to break down barriers, including the United States Presidency. Often left off the history pages, and out of many Americans’ minds, are the bids of women who run for president. The 2020 Democratic primary included the most women ever to run in one election. This book demonstrates the progress women candidates have made as they have moved from symbolic to viable candidates and shines a light on the diminishing obstacles that face women candidates while taking readers on a journey through the victorious progress of a woman United States Vice President.

What elements of American political and rhetorical culture block the imagining—and thus, the electing—of a woman as president? Examining both major-party and third-party campaigns by women, including the 2008 campaigns of Hillary Clinton and Sarah Palin, the authors of Woman President: Confronting Postfeminist Political Culture identify the factors that limit electoral possibilities for women. Pundits have been predicting women’s political ascendency for years. And yet, although the 2008 presidential campaign featured Hillary Clinton as an early frontrunner for the Democratic presidential nomination and Sarah Palin as the first female Republican vice-presidential nominee, no woman has yet held either of the top two offices. The reasons for this are complex and varied, but the authors assert that the question certainly encompasses more than the shortcomings of women candidates or the demands of the particular political moment. Instead, the authors identify a pernicious backlash against women presidential candidates—one that is expressed in both political and popular culture. In Woman President: Confronting Postfeminist Political Culture, Kristina Horn Sheeler and Karrin Vasby Anderson provide a discussion of US presidentiality as a unique rhetorical role. Within that framework, they review women’s historical and contemporary presidential bids, placing special emphasis on the 2008 campaign. They also consider how presidentiality is framed in candidate oratory, campaign journalism, film and television, digital media, and political parody.

The Monstrous Discourse in the Donald Trump Campaign: Implications for National Discourse provides a lens through which to explore the implications of the monster metaphor as applied to Trump during the 2016 presidential election. Analyzing the overt and buried usages of the monster metaphor in the media’s and Trump’s discourse, as well as the structure of the monster narrative generally, offers connections between the metaphor and the actions incited by its narrative. This book explores the ways in which this language also serves as a metaphor to understand the ecology of Trump’s candidacy and the polarized responses drawn by his campaign, and considers its troubling implications for the future direction of national discourse.

They Started It! looks at the forces that have developed over the past 50-plus years and created a dysfunctional political system in the United States. It argues that the current level of partisan polarization is actually the culmination of a number of forces at work during the past few decades. These include a perception by each party that the other is using unfair political tactics, the subsequent creation of a culture of blame with each party blaming the other for the dysfunction, a decline in political norms leading to childlike behavior by politicians and political candidates, and a culture of payback in which the opposition argue their opponents are responsible for the decline. These four factors culminated in the 2016 presidential campaign, where they were exemplified by the campaign of Donald Trump, and they have continued to have a significant ongoing impact on the political landscape of the United States.

Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.