If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

In the 1880s photographers and sports enthusiasts confidently declared the end of dead heats in sporting competition. Reflecting a broader social belief in technology, proponents of the camera stressed that the device could provide definitive proof of who won and who lost. Yet despite this remedy for the inadequate human eye, competitive races between horses, boats, and bicycles ended too close to call a sole champion. More than a century later, when cameras can subdivide the second into ten-thousandths and beyond, athletes continue to cross the finish line in ties. In this fascinating journey through the history of the photo-finish in sports, Jonathan Finn shows how innovation was animated by a drive for ever more precise tools and a quest for perfect measurement. As he traces the technological developments inspired by this crusade - from the evolution of the still camera to movie cameras, ultimately leading to complex contemporary photo-finish systems - Finn uncovers the social implications of adopting and contesting the photograph as evidence in sport. At every turn empirical obsession intersects with the unpredictability of sports, creating a paradox wherein the precision offered by photo-finish technology far exceeds the realities of human performance and its measurement. Separating athletes by the hundredth, thousandth, or ten-thousandth of a second is often a fiction that comes with significant material and cultural implications. A lively biography of a critical technology, Beyond the Finish Line illuminates the cultural role of the photo-finish in win-at-all-costs culture and warn that in our pursuit for precision we may threaten the human element of sport that galvanizes mere spectators into fans.

Examining the significant influence of the Soviet Union on the work of four major African American authors—and on twentieth-century American debates about race—Beyond the Color Line and the Iron Curtain remaps black modernism, revealing the importance of the Soviet experience in the formation of a black transnationalism. Langston Hughes, W. E. B. Du Bois, Claude McKay, and Paul Robeson each lived or traveled extensively in the Soviet Union between the 1920s and the 1960s, and each reflected on Communism and Soviet life in works that have been largely unavailable, overlooked, or understudied. Kate A. Baldwin takes up these writings, as well as considerable material from Soviet sources—including articles in Pravda and Ogonek, political cartoons, Russian translations of unpublished manuscripts now lost, and mistranslations of major texts—to consider how these writers influenced and were influenced by both Soviet and American culture. Her work demonstrates how the construction of a new Soviet citizen attracted African Americans to the Soviet Union, where they could explore a national identity putatively free of class, gender, and racial biases. While Hughes and McKay later renounced their affiliations with the Soviet Union, Baldwin shows how, in different ways, both Hughes and McKay, as well as Du Bois and Robeson, used their encounters with the U. S. S. R. and Soviet models to rethink the exclusionary practices of citizenship and national belonging in the United States, and to move toward an internationalism that was a dynamic mix of antiracism, anticolonialism, social democracy, and international socialism. Recovering what Baldwin terms the "Soviet archive of Black America," this book forces a rereading of some of the most important African American writers and of the transnational circuits of black modernism.

Beyond the Lines offers a game plan for any leader to help an organization achieve and sustain success. We all know that success is not easy. If it were, everyone would be successful. The question is, do you deal with your challenges in a positive way? What's more, can you help others deal with their challenges in a positive way? People don't want to be "managed," after all¿they want to be guided. They know that no matter how challenging a situation might be, they can trust the leader to make the best decisions for the team.In direct, simple terms, author Rusty Komori lays out a path for achievement and excellence in leadership, drawing from notable examples in sports history, as well as his own decades as a successful, championship-winning tennis coach.

The Art of Standing Out is the culmination of 18 years' experience as a headteacher for Andrew Morrish, who has a proven and unblemished record for transforming challenging schools - and one that few Headteachers can match. As a founder CEO of a successful MAT, National Leader of Education, speaker and blogger, Andrew shares the journey from special measures to outstanding - and shows readers clearly and simply how it is possible to create a standout school. Drawing on Andrew's time as Head at two schools led from special measures to outstanding (he is currently aiming for a hat-trick, having taken sponsorship just four terms ago), The Art of Standing Out is a unique blend of personal insights and tried-and-tested strategies to help school leaders create schools that are celebrated far beyond simple Ofsted categorisation. Practical, personal and multi-faceted, The Art of Standing Out is a powerful, must-read blueprint for Heads, leadership teams and governors at schools with world-class ambitions.