Start an Online Business in easy steps, 2nd edition will show you how to research, prepare and run your own online business and will also give you the tools and the confidence to be able to explain to other staff members, clients, potential suppliers and of course customers, about what your online business is, and what it can do for them. Now fully updated for today’s online market, it will guide you through: · Planning, registering, and financing your business. · Setting up your business online, and marketing it effectively. · Monetizing your site. · Managing and retaining customers. · The tricks of the trade to earn more from your website, and much more to make your site successful! This book is intended for entrepreneurs, employees, employers, parents, students... in fact anyone interested in starting a business online no matter what their level of experience. It is for the non-techie who wants to be involved with every facet of setting up and running their own e-business. Whether you have a great idea for an online business but don’t know where to start, or you’ve just launched your online shop and need to attract customers, this book is for you! Table of Contents: 1. Start an Online Business 2. Business Planning & Finance 3. Setting Up Online 4. Monetizing Your Site 5. Supply Chain 6. Marketing Your Online Business 7. Customer Relationship Management 8. Useful Resources

Effective Project Management in easy steps will show you how to make sure your project is successful. It focuses on the key skills a manager needs to develop for a smooth running project, and a timely arrival at the finishing line. It includes examples for most key documents such as the terms of reference, business case and project plan. It addresses team building and good communications. It covers the typical project stages with helpful lists of applicable tasks and deliverables, which effectively provides a blueprint for planning an entire project. This up-to-date primer covers all key trends in project management including a chapter on Agile Project Management. If you're a first time project manager, let this book take you through the essential project stages in easy steps, and take note of the applicable tasks and deliverables. If you're an experienced project manager, this book provides a valuable source of inspiration for making projects run smoothly and satisfactorily. Covering risk-management together with insights on how to plan, lead, organize and control a project - simply a fountain of knowledge!

Agile Project Management in easy steps, now in its second edition, explains the key principles, techniques, and processes to ensure your agile project is a success. This edition of the book has been updated to reflect progress and refinement of agile methods over recent times. It explains the key principles, techniques and processes of agile project management, working through an entire project, explaining the main activities and deliverables including: Pre-project start-up and terms of referenceFeasibility assessment and the business caseEstablishing the foundations for successIterative development and the evolving solutionImplementation and post-project assessment It includes additional coverage of business analysis, user experience, feature-driven development and agile projects in large programmes and enterprises. An essential guide for anyone new to agile projects and a valuable source of inspiration for the more experienced. It also includes downloadable templates to get you started. Chapters: Agile ProjectsAgile Project ManagementScrumDSDMExtreme ProgrammingLean DevelopmentFeature-Driven DevelopmentGetting StartedFoundationsDevelopmentDeploymentPost ProjectAgile Projects at Scale

This second edition of Practical Accounts & Bookkeeping in easy steps has been updated to cover the latest UK legislation. It starts with the basics you need to know to record your day-to-day transactions and how they appear in Nominals, Trial Balance, Profit & Loss and the Balance Sheet. It then covers: Understanding accounts and why they are important the legal documents required when preparing accounts What happens if accounts are not submitted in time and when accounts need to be sent to authorities Creating a balance sheet using sales ledgers, purchase ledgers and nominal ledgers VAT – registering, charging and reclaiming Annual adjustments – Prepayments, Accruals, etc. Calculating Profit for tax and Capital Accounts Key Accounting Principles: Double Entry, Direct and Indirect costs, Fixed and Current Assets, Depreciation, Capital Allowance, and more! This book will help you make sense of the 'daunting' accounts world. It will help you to spot problems in the accounts and explain them to others using the correct terminology. It will also show you how computer software has been designed to simplify the processes. Master basic bookkeeping, then work through the book at your own pace to get a deeper understanding of Accounts. Practical Accounts & Bookkeeping in easy steps, 2nd Edition is ideal for business owners as well as students. Includes examples to practice, and a Questions and Answers section to test yourself!

Does your computer refuse to do what you want it to? Does it insist on doing something you don't want it to? Does it refuse to do anything at all? One solution is to ring a helpline. However, this can be expensive and don't always give good advice. A better option is to invest in a copy of Troubleshooting Your PC in easy steps. Areas covered include: • Causes of computer faults and methods of isolating them • How to troubleshoot the main hardware components in a PC • Faults that prevent Windows from starting. • Windows troubleshooting mode (Safe Mode) • Restore a damaged Windows installation from an image backup file. • Problems that adversely affect the performance and stability of a computer • Video and sound issues such as blank monitor, scrambled displays, incorrect screen colours, and distorted displays, no sound, crackly sound etc. • The Internet: include access problems, slow connection speeds, how to repair Internet Explorer, and how parents can protect their children from the less savoury aspects of the Internet. We also offer some tips on how to search the Internet effectively. • Email issues: prevent emails being sent and received, a quick way of resizing images to be sent in an email, what to do if attachments won't open, how to recover lost or damaged emails, and how to deal with spam. Even explains how to create a backup of email messages and accounts • Computer peripherals and how to troubleshoot them. •Security issues: virus infection and how to avoid getting a virus. Keeping your data safe • Working with files and recovering from errors such as recovering a deleted file Written in concise, jargon-free language, this book is aimed at non-techies. Keep it nearby and use it as your first point of reference for any PC problems. The faults covered in the book will be experienced by every computer user at one time or another - have the solutions to hand before they happen.

Excel VBA in easy steps has an easy-to-follow style that will appeal to anyone who wants to get more from the popular Microsoft Excel Office application using VBA programming (Visual Basic for Applications). Excel VBA in easy steps begins by explaining how to record and edit macro procedures to manipulate Excel worksheet entries, then describes how to create your own macro programs in the Visual Basic Editor (VBE) that is included with the Excel application. This book then demonstrates how to program Excel procedures, provide Excel user forms, and create Excel apps. Each chapter builds your knowledge of Visual Basic for Applications. Excel VBA in easy steps contains separate chapters on the major features of the VBA language. There are complete example programs that demonstrate each aspect of Visual Basic for Applications together with screenshots that illustrate the output when that program has been executed. The free, downloadable sample code provided all has coloured syntax-highlighting for clearer understanding. By the end of this book you will have gained a sound understanding of Visual Basic for Applications and be able to write your own VBA programs that can be executed in the Microsoft Excel Office application. You need have no previous knowledge of any programming language, so it's ideal for the newcomer to computer programming. Contents: Getting started Writing macros Storing values Performing operations Making statements Executing procedures Employing functions Recognizing events Opening dialogs Providing user-forms Developing apps

Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: · The fundamentals of digital marketing. · Getting more from your website and getting your “digital house in order”. · The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. · The art of blogging to get customer loyalty. · How to create and launch a powerful Content Marketing Strategy. · How to use Search Engine Marketing to ensure customers find you and buy from you. · How to measure and optimize the effectiveness of your digital marketing. Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick! Table of Contents 1. Introduction to digital marketing 2. Content is king 3. Blogging 4. SEM & SEO 5. The customer journey 6. Customer profiling 7. Marketing automation 8. Building landing pages that convert 9. Optimizing your website 10. Instagram 11. Facebook 12. Twitter 13. LinkedIn 14. Pinterest 15. Google Analytics

Rather than just getting by with the basics, explore all the clever things you can do on your Mac, and take control of it! Mac Tips, Tricks & Shortcuts easy steps is packed with over 800 useful tips, smart tricks and time-saving shortcuts – all in the familiar In Easy Steps style. These include: • Customize the Finder to suit you • Time-saving keyboard shortcuts • Printing tricks to save time • Access your office Mac remotely from home • Optimize images for print, web or multimedia • Personalize your Mac to look how you like it • Keep your Mac safe and secure • Manage your fonts, files, backups and hard drive to keep your Mac working at peak performance! Mac Tips, Tricks & Shortcuts in easy steps even covers Unix commands, using Windows on your Mac, troubleshooting and other tricks to help you become a Mac Pro! Suitable for those new to the Mac as well as the more advanced user.

The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.

Tablet computers are now a familiar sight on the digital landscape. They are powerful, portable and packed full of functionality for most computing tasks. Android is the operating system on a wide range of tablets and it is one of the major players in this market. This determines the tablet's user interface and also a lot of its functionality. The latest version of Android is 5.0 Lollipop and improves upon what is already the most widely used operating system for tablets. Android Tablets for Seniors in easy steps: Looks at the range of devices available and their specifications and functionalityExplains the Android operating system and how to use it on your tablet in terms of navigating around, performing all of your favourite tasks, getting online and turning your tablet into a mobile library and entertainment centreFocuses on the latest version of Android, 5.0 Lollipop, and shows the enhancements that have been made over previous versions, such as allowing guest users, viewing the latest notifications on your tablet and accessing quickly the settings that you use most often Android Tablets for Seniors in easy steps will show you how to: Get up and running with the interactive, touch screen experience so that you can quickly find your way around with AndroidUse the Android settings to ensure that your tablet looks and works in exactly the way that you wantFind your way around apps: the programs that give Android tablets their functionality - from using the preinstalled apps, to downloading and using the huge selection available from the Google Play Store, which is linked directly to Android tablets. It also shows how to get the best apps for popular activities such as travel, health and wellbeing, family history and online shoppingConnect to the web via Wi-Fi, using email, making phone and video calls to family and friends with Skype and diving into the world of social networkingKeep your tablet safe - security on tablets is just as important as on any other computer and this is covered in terms of preventing access to your tablet and staying safe online and when using your apps Android Tablets for Seniors in easy steps gives you the confidence to enter the world of the tablet and get the most out of your device, using Android 5.0 Lollipop. The book features the Google Nexus but is applicable to all tablets running the Android operating system. Presented in larger type for easier reading.