Naomi is the biggest pop star on the planet and should be on top of the world... but she's tired of constant touring and missing her school friends and mum. Ruby is Naomi's biggest fan. She knows the words to every song and dreams of being Naomi's BFF. When the girls have an unexpected encounter and swap bodies, Ruby is thrust into the limelight.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

This book provides a guide to engineering successful and reliable products for the NewSpace industry. By discussing both the challenges involved in designing technical artefacts, and the challenges of growing an organisation, the book presents a unique approach to the topic. New Space Systems Engineering explores numerous difficulties encountered when designing a space system from scratch on limited budgets, non-existing processes, and great deal of organizational fluidity and emergence. It combines technical topics related to design, such as system requirements, modular architectures, and system integration, with topics related to organizational design, complexity, systems thinking, design thinking and a model based systems engineering. Its integrated approach mean this book will be of interest to researchers, engineers, investors, and early-stage space companies alike. It will help New Space founders and professionals develop their technologies and business practices, leading to more robust companies and engineering development.