This text offers a distinctive introduction to sport in contemporary society, drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption. The book argues that sport can be seen as central to the "economies of signs and space" of late modernity in which a concern with the body as an object of contemplation and improvement, and not just an instrument for getting things done, increasingly informs images in the mass media, politics and everyday life.

Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course. The book argues that while for many people sport matters, for many more, it does not. Though for some sport is significant in shaping their social and cultural identity, it is often consumed and experienced by others in quite mundane and everyday ways, through the media images that surround us, conversations overheard and in the clothing of people we pass by. As well as developing a new theory of sport fandom the book links this discussion to wider debates on audiences, fan cultures and consumer practices. The text argues that for far too long consideration of sport fans has focused on exceptional forms of support ignoring the myriad of ways in which sport can be experienced and consumed in everyday life.

'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption. Consumer Culture is an appealing and lucid introduction to the major themes - historical and contemporary, theoretical and empirical - surrounding the growth, nature and consequences of consumer culture. It will be of professional interest as well as serving a student audience' - Alan Warde, University of Manchester Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to give: - A history of the rise of consumer culture around the world; - A richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization; and - A compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.

This book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption, the book examines how sport - as both recreational practice and commercial spectacle - has become more central to the capitalist 'economies of signs and space'. Containing up-to-date research findings and identifying key issues in the study and politics of sport in consumer culture, this is essential reading for all students seeking to broaden their understanding of sport in society.

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.

Offering new approaches to thinking about political ideologies and sports,Sports and Neoliberalismexplores the structures, formations, and mechanics of neoliberalism. The editors and contributors to this original and timely volume examine the intersection of sport as a national pastime, but also as an engine for urban policy - e.g., stadium building - as well as a powerful force for influencing our understanding of the relationship between culture, politics, and identity. Contributors include: Michael Atkinson, Ted Butryn, CL Cole, Norman Denzin, Grant Farred, Jessica Francombe, Caroline Fusco, Michael D. Giardina, Mick Green, Leslie Heywood, Samantha King, Lisa McDermott, Mary G. McDonald, Toby Miller, Mark Montgomery, Joshua I. Newman, Jay Scherer, Kimberly S. Schimmel, Brian Wilson.

Sport, Spectacle, and NASCAR Nation critically interrogates stockcar racing's ascendance into the upper-echelon of the North American sporting popular. While most contributions to the public discourse gloss over NASCAR's exclusively white racial identity politics, its underlying patriarchal gender politics, its overtly conservative political commitment, its hyper-Christian orthodoxy, and its omnipresent commercialism, this book connects the dots and critically analyzes the problematic nature of this non-natural, strategically-orchestrated sporting spectacle.

′...a welcome addition to the literature in the rapidly expanding field of sports studies. It is up to date, comprehensive, and well and clearly written. Though primarily sociological in its orientation, it will help students -postgraduate and undergraduate alike and their teachers as well - to establish connections between the various sub-disciplines and guide them to sources which will enable them to probe issues more deeply... It is a beautifully crafted book and is sure to be a hit with students and their teachers. It would not surprise me in the least, however, if it appealed to sports lovers more generally... It is a tour de force and I recommend it unreservedly′ - Eric Dunning, Professor in Sociology, The Centre for the Sociology of Sport, University of Leicester Sports studies is one of the fastest growing fields in higher education today. The SAGE Dictionary of Sports Studies brings a timely, much-needed and comprehensive tool for all students in this multi-disciplinary field. Each entry provides a basic definition, a guide to research themes and a clear account of the relevance of the concept in understanding sport. Not only indispensable for quick clarification of terms, it will give students a springboard for more in-depth research and critical analysis. It offers: " Cross referencing to assist critical thinking " A list of key readings for each entry " Expert definitions drawn from sociology, history, psychology, economics, management and business, politics and policy, physical education and health, and research methods. " Concise, student-friendly and authoritative entries. Covering sociology, history, psychology, politics, business, physical education, health and research methods, The SAGE Dictionary of Sports Studies provides the first one-stop reference guide for all students who study the social aspects of sport.