In The Coming of Southern Prohibition, Michael Lewis examines the rise and fall of South Carolina's state-run liquor dispensary system from its emergence in the 1890s until statewide prohibition in 1915. The dispensary system, requiring government-owned outlets to bottle and sell all alcohol, began as a way to both avoid prohibition and enrich governmental coffers. In this revealing study, Lewis offers a more complete rendering of South Carolina's path to universal prohibition and thus sharpens our understanding of historical southern attitudes towards race, religion, and alcohol. By focusing on the Aiken County border town of North Augusta, South Carolina, Lewis details how their lucrative dispensary operation -- which promised to both reduce alcohol consumption and generate funding for the county's cash-strapped government -- delayed statewide prohibition by nearly a decade. Aided by Georgia's adoption of dry laws in 1907, Aiken County profited from alcohol sales to Georgians crossing the state line to drink. Lewis shows, in fact, that the Aiken County dispensary at the foot of the bridge connecting South Carolina to Georgia sold more liquor than any other store in the state. Notwithstanding the moral debates surrounding temperance, the money resulting from dispensary sales helped pave roads, build parks and schools, and keep county and municipal taxes the lowest in South Carolina. The power of this revenue is notable, as Lewis reveals, given the rejection of prohibition laws voiced by the rural, native-born, Protestant population in Aiken County, which diverged from the sentiment of their peers in other parts of the region. Lewis's socio-cultural analysis, which includes the impact of adjacent mill villages and African American communities, employs statistical findings to reveal an interplay of political and economic factors that ultimately overwhelmed any profit margin and ushered in statewide prohibition in 1915. Original and enlightening, The Coming of Southern Prohibition explores a single community as it wrestled with the ethical and financial stakes of alcohol consumption and sale amid a national discourse that would dominate American life in the early twentieth century.

Southern Prohibition examines political culture and reform through the evolving temperance and prohibition movements in Middle Florida. Scholars have long held that liquor reform was largely a northern and mid-Atlantic phe­nomenon before the Civil War. Lee L. Willis takes a close look at the Florida plantation belt to reveal that the campaign against alcohol had a dramatic impact on public life in this portion of the South as early as the 1840s. Race, class, and gender mores shaped and were shaped by the temperance movement. White racial fears inspired prohibition for slaves and free blacks. Stringent licensing shut down grog shops that were the haunts of common and poor whites, which accelerated gentrification and stratified public drinking along class lines. Restricting blacks' access to alcohol was a theme that ran through temperance and prohibition campaigns in Florida, but more affluent African Americans also supported prohibition, indicating that the issue was not driven solely by white desires for social control. Women in the plantation belt played a marginal role in comparison to other locales and were denied greater political influence as a result. Beyond alcohol, Willis also takes a broader look at psychoactive substances to show the veritable pharmacopeia available to Floridians in the nineteenth century. Unlike the campaign against alcohol, however, the tightening regulations on narcotics and cocaine in the early twentieth century elicited little public discussion or concern—a quiet beginning to the state's war on drugs

In the late 1800s, Southern evangelicals believed contemporary troubles—everything from poverty to political corruption to violence between African Americans and whites—sprang from the bottles of “demon rum” regularly consumed in the South. Though temperance quickly gained support in the antebellum North, Southerners cast a skeptical eye on the movement, because of its ties with antislavery efforts. Postwar evangelicals quickly realized they had to make temperance appealing to the South by transforming the Yankee moral reform movement into something compatible with southern values and culture. In Liquor in the Land of the Lost Cause: Southern White Evangelicals and the Prohibition Movement, Joe L. Coker examines the tactics and results of temperance reformers between 1880 and 1915. Though their denominations traditionally forbade the preaching of politics from the pulpit, an outgrowth of evangelical fervor led ministers and their congregations to sound the call for prohibition. Determined to save the South from the evils of alcohol, they played on southern cultural attitudes about politics, race, women, and honor to communicate their message. The evangelicals were successful in their approach, negotiating such political obstacles as public disapproval the church’s role in politics and vehement opposition to prohibition voiced by Jefferson Davis. The evangelical community successfully convinced the public that cheap liquor in the hands of African American “beasts” and drunkard husbands posed a serious threat to white women. Eventually, the code of honor that depended upon alcohol-centered hospitality and camaraderie was redefined to favor those who lived as Christians and supported the prohibition movement. Liquor in the Land of the Lost Cause is the first comprehensive survey of temperance in the South. By tailoring the prohibition message to the unique context of the American South, southern evangelicals transformed the region into a hotbed of temperance activity, leading the national prohibition movement.

Homemade liquor has played a prominent role in the Appalachian economy for nearly two centuries. The region endured profound transformations during the extreme prohibition movements of the nineteenth century, when the manufacturing and sale of alcohol -- an integral part of daily life for many Appalachians -- was banned. In Moonshiners and Prohibitionists: The Battle over Alcohol in Southern Appalachia, Bruce E. Stewart chronicles the social tensions that accompanied the region's early transition from a rural to an urban-industrial economy. Stewart analyzes the dynamic relationship of the bootleggers and opponents of liquor sales in western North Carolina, as well as conflict driven by social and economic development that manifested in political discord. Stewart also explores the life of the moonshiner and the many myths that developed around hillbilly stereotypes. A welcome addition to the New Directions in Southern History series, Moonshiners and Prohibitionists addresses major economic, social, and cultural questions that are essential to the understanding of Appalachian history.

Focusing on the cultural conflicts between social reformers and southern communities, William Link presents an important reinterpretation of the origins and impact of progressivism in the South. He shows that a fundamental clash of values divided reformers and rural southerners, ultimately blocking the reforms. His book, based on extensive archival research, adds a new dimension to the study of American reform movements. The new group of social reformers that emerged near the end of the nineteenth century believed that the South, an underdeveloped and politically fragile region, was in the midst of a social crisis. They recognized the environmental causes of social problems and pushed for interventionist solutions. As a consensus grew about southern social problems in the early 1900s, reformers adopted new methods to win the support of reluctant or indifferent southerners. By the beginning of World War I, their public crusades on prohibition, health, schools, woman suffrage, and child labor had led to some new social policies and the beginnings of a bureaucratic structure. By the late 1920s, however, social reform and southern progressivism remained largely frustrated. Link's analysis of the response of rural southern communities to reform efforts establishes a new social context for southern progressivism. He argues that the movement failed because a cultural chasm divided the reformers and the communities they sought to transform. Reformers were paternalistic. They believed that the new policies should properly be administered from above, and they were not hesitant to impose their own solutions. They also viewed different cultures and races as inferior. Rural southerners saw their communities and customs quite differently. For most, local control and personal liberty were watchwords. They had long deflected attempts of southern outsiders to control their affairs, and they opposed the paternalistic reforms of the Progressive Era with equal determination. Throughout the 1920s they made effective implementation of policy changes difficult if not impossible. In a small-scale war, rural folk forced the reformers to confront the integrity of the communities they sought to change.

Rethinking Zion documents the process by which the South received its fundamentalist label and chronicles the forces at work in creating the image of the South as the Bible Belt.

The word “prohibition” tends to conjure up images of smoky basement speakeasies, dancing flappers, and hardened gangsters bootlegging whiskey. Such stereotypes, a prominent historian recently noted in the Washington Post, confirm that Americans’ “common understanding of the prohibition era is based more on folklore than fact.” Popular culture has given us a very strong, and very wrong, picture of what the period was like. Prohibition’s Greatest Myths: The Distilled Truth about America’s Anti-Alcohol Crusade aims to correct common misperceptions with ten essays by scholars who have spent their careers studying different aspects of the era. Each contributor unravels one myth, revealing the historical evidence that supports, complicates, or refutes our long-held beliefs about the Eighteenth Amendment. H. Paul Thompson Jr., Joe L. Coker, Lisa M. F. Andersen, and Ann Marie E. Szymanski examine the political and religious factors in early twentieth-century America that led to the push for prohibition, including the temperance movement, the influences of religious conservatism and liberalism, the legislation of individual behavior, and the lingering effects of World War I. From there, several contributors analyze how the laws of prohibition were enforced. Michael Lewis discredits the idea that alcohol consumption increased during the era, while Richard F. Hamm clarifies the connections between prohibition and organized crime, and Thomas R. Pegram demonstrates that issues other than the failure of prohibition contributed to the amendment’s repeal. Finally, contributors turn to prohibition’s legacy. Mark Lawrence Schrad, Garrett Peck, and Bob L. Beach discuss the reach of prohibition beyond the United States, the influence of anti-alcohol legislation on Americans’ longterm drinking habits, and efforts to link prohibition with today’s debates over the legalization of marijuana. Together, these essays debunk many of the myths surrounding “the Noble Experiment,” not only providing a more in-depth analysis of prohibition but also allowing readers to engage more meaningfully in contemporary debates about alcohol and drug policy.