This text aims to provide a broad and balanced introduction to social psychology. This edition places emphasis on individual and social diversity and includes coverage of contemporary research on gender and self, pro-social behaviour - including altruistic personality, AIDS, volunteerism, defence mechanisms, and blaming the victim - and applications of social psychology to health, politics, law, business and environmental issues.

Social cognition is an area of social psychology that has been flourishing over the past two decades. It has harnessed basic concepts from cognitive psychology and developed and refined them to explain human thinking, feeling, and acting in a social context. Moreover, social cognition has integrated emotional influences and unconscious processes to reach a more complete understanding of social psychological phenomena. In this volume, the reader will find a representative sample of outstanding research in the field of social cognition. The chapters address its central themes, roughly organized along the temporal axis of information processing. They include basic operations like perception, categorization, representation, and judgmental inferences. Other chapters focus on issues like social comparison, emotion, language and culture. All of the contributors are internationally-renowned experts who share with the reader their accounts of the research experience in each of their domains. Social Cognition: The Basis of Human Interaction is an invaluable resource for researchers requiring a comprehensive, yet concise, overview of the field, and may also be used by intermediate and advanced students of social cognition.