Social Networks and Trust discusses two possible explanations for the emergence of trust via social networks. If network members can sanction untrustworthiness of actors, these actors may refrain from acting in an untrustworthy manner. Moreover, if actors are informed regularly about trustworthy behavior of others, trust will grow among these actors. A unique combination of formal model building and empirical methodology is used to derive and test hypotheses about the effects of networks on trust. The models combine elements from game theory, which is mainly used in economics, and social network analysis, which is mainly used in sociology. The hypotheses are tested (1) by analyzing contracts in information technology transactions from a survey on small and medium-sized enterprises and (2) by studying judgments of subjects in a vignette experiment related to hypothetical transactions with a used-car dealer.

This book has evolved out of roughly ve years of working on computing with social trust. In the beginning, getting people to accept that social networks and the relationships in them could be the basis for interesting, relevant, and exciting c- puter science was a struggle. Today, social networking and social computing have become hot topics, and those of us doing research in this space are nally nding a wealth of opportunities to share our work and to collaborate with others. This book is a collection of chapters that cover all the major areas of research in this space. I hope it will serve as a guide to students and researchers who want a strong introduction to work in the eld, and as encouragement and direction for those who are considering bringing their own techniques to bear on some of these problems. It has been an honor and privilege to work with these authors for whom I have so much respect and admiration. Thanks to all of them for their outstanding work, which speaks for itself, and for patiently enduringall my emails. Thanks, as always, to Jim Hendler for his constant support. Cai Ziegler has been particularly helpful, both as a collaborator, and in the early stages of development for this book. My appreciation also goes to Beverley Ford, Rebecca Mowat and everyone at Springer who helped with publication of this work.

The concepts of social networks, social capital and trust play an increasingly central role in the social sciences. They have become indispensable conceptual tools for the analysis of post-industrial/late-modern societies, which are characterized by such features as the relative decline of formal hierarchies, the development of flexible social arrangements in the sphere of production and the extreme mobility of capital. This is the first book to study the interrelationships between these important concepts both theoretically and empirically. Drawing on empirical investigations from a range of diverse European social contexts, the contributors develop an economic sociology that builds on and extends established theoretical perspectives. The book opens with an introduction to the theoretical ideas: relating social capital to reciprocity, trust and social networks in line with current debates. The authors go on to discuss the concept of social embededdness, addressing the economic effects of social capital by examining the network and trust foundations of labour markets and investigating the structural limits of trusting networks. They conclude with an exploration of the impact of networking and the functioning of trust and social capital on the economic arrangements and performance of nascent capitalist economies in post-Communist Europe. This thematically unified collection by a team of distinguished contributors from across Europe provides an innovative and distinctive contribution to an expanding area of research.

In an important new application of sociological theories, Nadia Y. Flores-Yeffal offers fresh insights into the ways in which social networks function among immigrants who arrive in the United States from Mexico without legal documentation. She asks and examines important questions about the commonalities and differences in networks for this group compared with other immigrants, and she identifies “trust” as a major component of networking among those who have little if any legal protection. Revealing the complexities behind social networks of international migration, Migration-Trust Networks: Social Cohesion in Mexican US-Bound Emigration provides an empirical and theoretical analysis of how social networks of international migration operate in the transnational context. Further, the book clarifies how networking creates chain migration effects observable throughout history. Flores-Yeffal’s study extends existing social network theories, providing a more detailed description of the social micro- and macrodynamics underlying the development and expansion of social networks used by undocumented Mexicans to migrate and integrate within the United States, with trust relationships as the basis of those networks. In addition, it incorporates a transnational approach in which the migrant’s place of origin, whether rural or urban, becomes an important variable. Migration-Trust Networks encapsulates the new realities of undocumented migration from Latin America and contributes to the academic discourse on international migration, advancing the study of social networks of migration and of social networks in general.

This new edited collection illustrates the paradoxical power of social capital in creating and resolving conflict. This is the first book to bring the two faces of social capital together in a single volume, and includes previously unpublished case studies, statistical analyses, and theoretical essays. The book is divided into three sections. The first investigates the role of social capital in inciting and/or furthering violence; the second examines the contributions of social capital to peace building; the third explores the complexities and ambiguities of roles social capital may play in peace and conflict. Policy implications and recommendations are included in many of the discussions in the chapters. The volume tackles some key issues, such as: to what extent is social capital related to peace and conflict? What forms does social capital take in these associations, and how can the relationships be explained? What impact does this have on the state and/or state relations, and what policy prescriptions might be made in light of the link drawn between social capital and peace/conflict? .

A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.

The problem of cooperation is one of the core issues in sociology and social science more in general. The key question is how humans, groups, organizations, institutions, and countries can avoid or overcome the collective good dilemmas that could lead to a Hobbesian "war of all against all". The chapters in this book provide state of the art examples of research on this crucial topic. These include theoretical, laboratory, and field studies on trust and cooperation, thereby approaching the issue in three complementary and synergetic ways. The theoretical work covers articles on trust and control, reputation formation, and paradigmatic articles on the benefits and caveats of abstracting reality into models. The laboratory studies test the implications of different models of trust and reputation, such as the effects of social and institutional embeddedness and the potentially emerging inequalities this may cause. The field studies test these implications in applied settings such as business purchasing and supply, informal care, and different kinds of collaboration networks. This book is exemplary for rigorous social science. The focus is on effects of social conditions, in particular different forms of social and institutional embeddedness, on social outcomes at the macro level. Modelling efforts are applied to connect social conditions to social outcomes through micro-level behavior in ways that are easily overlooked when argumentation is intuitive and impressionistic. The book sets forth a mixed-method approach by applying different empirical methods to test hypotheses about similar questions. Several contributions re-evaluate the theoretical strengths and weaknesses following from the laboratory and field studies. Improving the theory in light of these findings facilitates pushing the boundaries of social science .

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Networks and Markets argues that economists' knowledge of markets and sociologists' rich understanding of networks can and should be combined. Together they can help us achieve a more coherent view of economic life, where transactions follow both the logic of economic incentives and the established channels of personal relationships. Market exchange is impersonal, episodic, and carried out at arm's length. All that matters is how much the seller is asking, and how much the buyer is offering. An economic network, by contrast, is based upon more personalized and enduring relationships between people tied together by more than just price. Networks and Markets focuses on how the two concepts relate to each other: Are social networks an essential precondition for successful markets, or do networks arise naturally out of markets, as faceless traders build reputations and gain confidence in each other? The book includes contributions by both sociologists and economists, applying the concepts of markets and networks to concrete empirical phenomena. Among the topics analyzed, the book explains how, in Taiwan, South Korea, and Japan, firms combine into tightly-knit business blocs, how wholesalers in a Marseille fish market earn the loyalty of customers, and how ethnic retailers in the U.S. share valuable market information with other shopkeepers from their ethnic group. A response to each chapter discusses the issue from the standpoint of the other discipline. Sociologists are challenged to go beyond small-scale economic exchange and to integrate their concept of networks into a broader understanding of the economic system as a whole, while economists are challenged to consider the economic implications of network ties, which can be strong or weak, unconditional or highly contingent. This book proves that both economics and sociology provide stronger insights when they study markets and networks as parallel forms of exchange. But it also clarifies the healthy division of labor that remains between the two disciplines. Sociologists are adept at showing how markets are framed by social institutions; economists specialize in explaining how markets perform, taking the social context as a given. Networks and Markets showcases what each discipline does best and reveals where each discipline would do better by borrowing from the other.

Trust plays a pervasive role in social affairs, even sustaining acts of cooperation among strangers who have no control over each other's actions. But the full importance of trust is rarely acknowledged until it begins to break down, threatening the stability of social relationships once taken for granted. Trust in Society uses the tools of experimental psychology, sociology, political science, and economics to shed light on the many functions trust performs in social and political life. The authors discuss different ways of conceptualizing trust and investigate the empirical effects of trust in a variety of social settings, from the local and personal to the national and institutional. Drawing on experimental findings, this book examines how people decide whom to trust, and how a person proves his own trustworthiness to others. Placing trust in a person can be seen as a strategic act, a moral response, or even an expression of social solidarity. People often assume that strangers are trustworthy on the basis of crude social affinities, such as a shared race, religion, or hometown. Likewise, new immigrants are often able to draw heavily upon the trust of prior arrivals—frequently kin—to obtain work and start-up capital. Trust in Society explains how trust is fostered among members of voluntary associations—such as soccer clubs, choirs, and church groups—and asks whether this trust spills over into other civic activities of wider benefit to society. The book also scrutinizes the relationship between trust and formal regulatory institutions, such as the law, that either substitute for trust when it is absent, or protect people from the worst consequences of trust when it is misplaced. Moreover, psychological research reveals how compliance with the law depends more on public trust in the motives of the police and courts than on fear of punishment. The contributors to this volume demonstrate the growing analytical sophistication of trust research and its wide-ranging explanatory power. In the interests of analytical rigor, the social sciences all too often assume that people act as atomistic individuals without regard to the interests of others. Trust in Society demonstrates how we can think rigorously and analytically about the many aspects of social life that cannot be explained in those terms. A Volume in the Russell Sage Foundation Series on Trust!--