"In the grand tradition of Ben Mezrich's The Accidental Billionaires (2009)... an engaging look into a fascinating subculture of millions." —Booklist "Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination." —Wall Street Journal The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary—if ruthless—CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr. A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called “a cipher in the Silicon Valley technology community.” Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

Snapchat is a photo messaging application which was developed in 2011 by Evan Spiegel and Bobby Murphy. It is a new way to take pictures or video adding text or drawings over a mobile phone and send them to friends or family with specifications on how long the photo will be available for viewing. User can set a time of 1 to 10 seconds for the viewing. The timer starts to count down the predefined seconds when the recipient opens the message. After the time is up the picture is deleted from the device and cannot be shown to the user anymore. Once the user downloads the app on his phone it is essential to register with username and set a password. Subsequently the app access the contact list on users phone to load friends. Additionally users can add other contacts beyond the existing one manually. Snapchat is a new way of sharing moments with friends on iPhone and Android. The company compares its product with a phone call, where a record of the communication persists, however the actual content of the communication does not. Even though Snapchat launched many products, there is one key feature that they all share, deletion. The app's mascot, which is also used as logo, is called "Ghostface Chillah", a name Brown derived from Ghostface Killah of the hip hop group Wu-Tang Clan. Snapchat, Inc. is a privately held, venture capital backed company, headquartered in Venice, California, USA. The application was first launched in July 2011 as a result of Evan Spiegel’s projects at Stanford University under the name Picaboo. However, the idea of disappearing pictures did not convince other project participants. In July 2011 Picaboo was renamed and re-launched into Snapchat. The former team, Evan Spiegel, Reggie Brown and Bobby Murphy, focused on usability and technical aspects rather than branding efforts at the beginning in order to reach as many user as possible [...].

This book helps people learn to use and understand the Snapchat app. It guides users through the Snapchat interface, how to connect with friends, using filters (and lenses) and the many other cool features that the app has to offer.

This title examinesSnapchat, the photo and video sharing website.Readers will learn aboutcompany history and development, howSnapchatoperates, issues the company faces such as inappropriate content, and its impact on society.Key components such as Snapcodes and Lenses are also explored.Color photos accompany easy-to-read, compelling text. Features include a company profile, mini bios of company founders, timeline, fast facts, informative sidebars, andsection on online safety.Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

Learn to make your own custom lenses for Snapchat! With the introduction of Lens Studio, anyone can build and publish high quality augmented reality experiences on the Snapchat app. Phil Walton—Official Snapchat Lens Creator and creator of the viral Potato Lens—offers a simple, innovative guide to: Get started with the Lens Studio interface and features Publish your effects and generate more views and exposure Create five different AR experiences with step-by-step instructions Creator's Guide to Snap Inc.'s Lens Studio also provides project files and digital assets to download and follow along as you read. Whether you are a beginner creator, or an experienced user seeking inside information to take your AR skills to the next level, explore the range of possibilities for creating and sharing your own AR experiences with Creator's Guide to Snap Inc.'s Lens Studio.

Why are teens so obsessed with Snapchat? And what do they even do on it? This guide will help you better understand the app itself, why it’s appealing, and how to have conversations about it with your teens. Parent Guides are your one-stop shop for biblical guidance on teen culture, trends, and struggles. In 15 pages or fewer, each guide tackles issues your teens are facing right now—things like doubts, the latest apps and video games, mental health, technological pitfalls, and more. Using Scripture as their backbone, these Parent Guides offer compassionate insight to teens’ world, thoughts, and feelings, as well as discussion questions and practical advice for impactful discipleship.

"Snapchat was the app that launched the "camera first" revolution. Its' disruptive features out-innovated major social networks and inspired hundreds of millions of users to document their personal stories through the free broadcast network in their pockets. Snapchat allowed us to communicate through images and not just around them. It changed social media from merely documenting and preserving memories to an in-the-moment real time experience. It was authentic, personal and unlike any other social platform in existence"--Back cover.

This book contains information on what, why and how's of Snapchat. Jones starts with a brief introduction about Snapchat, it's history and eventually proceeds to topics such as Snapchat paid Advertising.Developed by three Stanford University students (Evan Spiegel, Bobby Murphy and Reggie Brown) as a part of a class project, Snapchat began under the name Picaboo. When Evan Spiegel (pictured to the left) debuted their idea to the class in April 2011, the other students scoffed at the idea of impermanent photos. Little did they know that this idea would go on to become insanely popular.In 2014, the Snapchat app was the fastest growing social app, boosting a 57-percent growth in the course of the year. While Pinterest, Instagram and Facebook Messenger also had a high rate of growth, none of them could come close to keeping up with the amount of downloads Snapchat was/is getting. While there are many different platforms out there that incorporate images and videos, Snapchat has found a niche in the social media universe. It has become one of the most popular social networks around. And it shows no signs of stopping. Snapchat is a social media app that allows you to take pictures and videos and send them to others without having to worry about whether or not it'll still be there the next day - in particular, worrying about your embarrassing pics and videos. This is because Snapchat was designed to specifically delete or remove the pictures or videos - also called memories - that you post from its database within 24 hours after being posted on its platform. And more than just being about pictures and videos, Snapchat is all about short-term content, also called transient pictures and videos. That is why, by default, all you can see on the app's home screen is just a simple camera view. And with such simplicity, it's very easy and convenient to send your pictures and videos to just about anyone on Snapchat. Here is a preview of what you will learn...Snapchat and it's historyGetting Started on SnapchatHow to take and Send a SnapHow is Snapchat different from WhatsApp and FacebookGaining followers on SnapchatSnapchat Paid AdvertisingConverting FollowersAnd More.....

The ultimate guide to Snapchat for beginners. This picture-filled handbook makes it easy for you to master the basics of the world's fastest-growing social network in less than an hour -- you can be a pro at Snapchat in less time that it would take you to enjoy lunch! Explore Snapchat's three main features -- Snap, Chat, and Stories -- and get a full understanding of the platform via tutorials, a glossary of terms, a wealth of frequently asked questions, as well as links to stay on top of trends as Snapchat continues to add new features on a continual basis. This book was written BY adults FOR adults, so you get a clear, linear path to using Snapchat's key features, as well as tons of additional material for a greater understanding of the platform.

Meet the cats who live in the moment So, you thought it was only humans who were hooked on Snapchat? We have the screengrabbed evidence to the contrary. Join the cats who snap, and discover the candid stories of their daily lives. These cool kitties have a lot to say, and whether it's with a cheeky filter or a sassy caption, they say it with style. You'll see your fur-miliar friends through a whole new lens.