Smiling Down the Line theorizes call centre work as info-service employment and looks at the effects of ever-changing technologies on service work, its associated skills, and the ways in which it is managed.

Ikuto managed to seize the number one spot at the joint exhibition after two days of fierce competition. Having received high praise from his rival, Toh Ayano, Ikuto is now taking steps to go independent. However, despite his high motivation, everything isn’t going as smoothly as he had hoped. He might have a knack for designing, but he’s just not cut out for managing a business at all! In order to create a brand that can exhibit at Paris, he will need someone who can help him out with this, as well as patternmakers! A patternmaking contest will be held to decide who his patternmaker will be. Just who will be the first to join his brand?!

Ikuto’s first fashion show ever has begun! The concept of his show is “traveling around the world,” where he would present clothes themed after countries around the world, such as Great Britain and Italy. During Ikuto’s show, the spectators just couldn’t take their eyes off the models wearing his well-made clothes. Ikuto’s final outfit, which showcases his growth as a clothes maker, is also something no one could have expected. Kokoro and Chiyuki’s show then begins shortly after. As one of the judges, Sara, would put it, the designer is very “ruthless” toward the model. The two’s show managed to create an air of excitement in the venue! Just what kind of show plan did these two rivals go with in order to seize victory?!

Ikuto wanted to achieve the best sales performance at the joint exhibition hosted by Aphro I Dite, but Novice didn’t perform well enough on the first day… While Mii was happy that Novice still put up a good fight, she also wanted to make Ikuto’s goal a reality, so she came up with a new plan! On the other hand, Toh was impressed after seeing how far Ikuto had come…?! On the second day of the exhibition, an unexpected guest, who might just be the game-changer for the battle between Toh and Ikuto, showed up. Who will ultimately claim the top spot…?

Ikuto, Mii, Kokoro, and Hanaoka have started their own brand. Ikuto wants to take part in Paris Collection as soon as possible, but his immediate goal right now is exhibiting at Tokyo Fashion Week. Since his brand is new and doesn’t have a track record, he’ll have to face a lot of obstacles. Without Aphro I Dite’s backing, even just promoting his brand is a challenge in itself. However, there’s a rumor that the legendary director Tsutomu Kitaya will be making a new movie, and this could be a great opportunity for Ikuto’s brand. Thus, Mii decides to enlist Chiyuki’s help for a high-stakes gamble! Can Ikuto rise to the challenge and ensure those two’s efforts won’t be wasted?!

Mai entrusted Mii with the task of finding a way to sell the Novice brand’s products. However, Mii accidentally angered Terumi Kaji, a big-name stylist, during a video call. The Novice team is now facing the risk of losing the chance to take part in TGC, an event vital to their PR plans! Ikuto is also having trouble making his bag, and he might not finish it on time…! The modeling audition for TGC’s special collection is his only chance to present the bag to Terumi. The success of Ikuto’s first collection item all rests on one girl…!

Ikuto is now working part-time under the up-and-coming designer Hajime Yanagida. The two of them go to Tokyo Collection, a big event where people in the fashion industry from all over the world gather together. Yanagida is going to put on a show there, but there is one big issue! One of his models is absent, and her substitute, Chiyuki, is too hopelessly short for a model. During this moment of crisis, Ikuto takes on the challenge of modifying a dress, so that he can send Chiyuki, the little model who gave him courage, to the runway…!!

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